Future of Wine Consumption in Italy, 2005–15

Future of Wine Consumption in Italy, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in Italy. It presents detailed data-driven analysis on wine consumption trends in Italy and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments. This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years. This report is the result of ICD Research’s extensive market research covering wine consumption in Italy. It provides detailed historic and forecast data on the consumption of wine in Italy, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in Italy.

Scope

This report covers the overall wine industry in Italy and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons to buy

This report provides highly granular detail on the wine industry in Italy. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.

In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.

The report provides a complete review of the wine industry in Italy including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Summary Methodology

2 Italy Wine Market Overview

2.1 Market Dynamics

2.2 Overall Wine Consumption, 2005–15

2.3 Wine Consumption by Category Overview

2.4 Wine Consumption by Major Brands (Top 10)

3 Italy Still Wine Market

3.1 Market Dynamics & Volume Analysis

3.2 Still Wine Consumption by Category

3.2.1 Overall Consumption by Country of Origin

3.3 Still Wine Market by Color

3.3.1 Market Dynamics by Color

3.3.2 Wine Consumption by Color Type

3.4 Still Wine Market by Price Segment

3.4.1 Market Dynamics by Price Segment

3.4.2 Wine Consumption by Price Segment

3.5 Still Wine by Brands

4 Italy Sparkling Wine Market

4.1 Market Dynamics & Volume Analysis

4.1.1 Sparkling Wine Consumption, 2005–15

4.2 Sparkling Wine by Category

4.2.1 Sparkling Wine Consumption by Category, 2005–15

4.2.2 Market Share of Sparkling Wine by Category, 2005–15

4.3 Sparkling Wine by Brands

4.3.1 Sparkling Wine Brands

5 Italy Fortified Wine Market

5.1 Market Dynamics & Volume Analysis

5.2 Fortified Wine by Category

5.2.1 Port Wine Consumption and Growth Dynamics

5.2.2 Sherry Consumption and Growth Dynamics

5.2.3 Madeira & Marsala Consumption and Growth Dynamics

5.2.4 Vermouth Consumption and Growth Dynamics

5.3 Fortified Wine by Alcoholic Strength

6 Business Environment and Country Risk

6.1 Business Confidence

6.1.1 FDI Inflows by Sector

6.2 Economic Performance

6.2.1 GDP at Constant Prices

6.2.2 GDP per Capita at Constant Prices

6.2.3 GDP Split by Key Segments

6.3 Inflation

6.3.1 Exchange Rate US$-EUR (Annual Average)

6.4 Infrastructure Quality and Availability

6.4.1 Transport – Total Airports

6.4.2 Transport – Highways and Railways

6.4.3 Transport – Passenger Car Penetration

6.4.4 Healthcare – Healthcare Expenditure Per Capita

6.4.5 Communication – Total Internet Subscribers

6.4.6 Communication – Broadband Internet Subscribers

6.4.7 Communication – Personal Computer penetration

6.4.8 Communication – Mobile Phone Penetration Rate

6.5 Labor Force

6.6 Demographic & Social Statistics

6.6.1 Annual Disposable Income

6.6.2 Annual Per Capita Disposable Income

6.6.3 Annual Consumer Expenditure on Food

6.6.4 Annual Per Capita Consumer Expenditure on Food

6.6.5 Urban and Rural Population

6.6.6 Population by Gender

6.6.7 Age Distribution – Total Population

6.6.8 No. of Households

6.7 Political and Social Risk

6.7.1 Political Stability

6.7.2 Terrorism Index

6.7.3 Transparency Index

7 Appendix

7.1 Methodology

7.2 Contact us

7.3 About ICD Research

7.4 Disclaimer

List of Tables

Table 1: ICD Research Wine Type/Category Definitions

Table 2: Italy Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 3: Italy Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 4: Italy Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15

Table 5: Italy Wine Consumption (Liters m), by Category, 2005–10

Table 6: Italy Wine Consumption (Liters m), by Category, 2010–15

Table 7: Italy Wine Consumption, Market Shares (% vol) by Category, 2005–15

Table 8: Italy Wine Consumption (Liters m), by the Top 10 brands, 2005–10

Table 9: Italy Wine Consumption (% vol), by the Top 10 brands, 2005–10

Table 10: Italy Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 11: Italy Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15

Table 12: Italy Still Wine Consumption by Category (% vol), 2005–15

Table 13: Italy Still Wine Consumption (Liters m), by Country of Origin, 2005–10

Table 14: Italy Still Wine Consumption Growth (year on year), by Country of Origin, 2005–10

Table 15: Italy Still Wine Consumption (Liters m), by Country of Origin, 2010–15

Table 16: Italy Still Wine Consumption Growth (year on year), by Country of Origin, 2010–15

Table 17: Italy Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by color

Table 18: Italy Wine Consumption (Liters m), by color, 2005–10

Table 19: Italy Wine Consumption (Liters m), by color, 2010–15

Table 20: Italy Wine Consumption by color (% vol), 2005–15

Table 21: Italy Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 22: Italy Still Wine Consumption (Liters m), by price category, 2005–10

Table 23: Italy Still Wine Consumption (Liters m), by price category, 2010–15

Table 24: Italy Still Wine Consumption by price category (% vol), 2005–15

Table 25: Italy Still Wine Consumption (Liters m), by the Top brands, 2005–10

Table 26: Italy Sparkling Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 27: Italy Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2005–15

Table 28: Italy Sparkling Wine Consumption (Liters m), by category, 2005–10

Table 29: Italy Sparkling Wine Consumption (Liters m), by category, 2010–15

Table 30: Italy Sparkling Wine Consumption by category (% vol), 2005–15

Table 31: Italy Sparkling Wine Consumption by the Top brands (Liters m), 2005–10

Table 32: Italy Sparkling Wine Consumption by the Top brands, (% vol), 2005–10

Table 33: Italy Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 34: Italy Fortified Wine Consumption (Liters m), 2005–15

Table 35: Italy Fortified Wine Consumption (Liters m), by category, 2005–10

Table 36: Italy Fortified Wine Consumption (Liters m), by category, 2010–15

Table 37: Italy Fortified Wine Consumption by category, (% vol), 2005–15

Table 38: Italy Port Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 39: Italy Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 40: Italy Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 41: Italy Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 42: Italy Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10

Table 43: Italy Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15

Table 44: Italy FDI Inflows by Sector (US$ mn), 2003-09

Table 45: Italy GDP Value at Constant Prices (US$ mn), 2003-2015

Table 46: Italy GDP Per Capita at Constant Prices (US$), 2003-2015

Table 47: Italy GDP Split by Key Segments (% of GDP), 2003 Vs 2009

Table 48: Italy Inflation (%), 2003-2015

Table 49: Italy Exchange Rate US$-EUR (Annual Average), 2005-10

Table 50: Passenger Car Penetration in Italy (per 1000 people), 2003-15

Table 51: Per Capita Healthcare Expenditure in Italy (US$), 2003-2015

Table 52: Internet Subscribers in Italy (mn), 2003-2015

Table 53: Broadband Internet Subscribers in Italy (mn), 2003-2015

Table 54: Personal Computer Usage in Italy (per 100 people), 2003-2015

Table 55: Mobile Phone Penetration in Italy (%), 2003-2015

Table 56: Size of Labor Force in Italy (in 15-59 age group, mn), 2003-15

Table 57: Italy Annual Disposable Income (US$ mn), 2003-15

Table 58: Italy Annual Per Capita Disposable Income (US$), 2003-15

Table 59: Italy Consumer Expenditure on Food (US$ mn), 2003-15

Table 60: Italy Annual Per Capita Consumer Expenditure on Food, (US$) 2003-15

Table 61: Italy Urban and Rural Population (%), 2003-2015

Table 62: Italy Female and Male as % Population, 2003-2015

Table 63: Italy Age-wise Population Distribution (mn), 2003-15

Table 64: No. of Households (mn) in Italy, 2003-15

Table 65: Italy Total Wine Consumption (Liters m), 2005–15

Table 66: Italy Total Wine Consumption (Liters m), 2005–15

Table 67: Italy Standard Wine Consumption (Liters m), 2005–10

Table 68: Italy Standard Wine Consumption (Liters m), 2010–15

Table 69: Italy Still Wine Brands by Consumption (Liters m), 2005–15

Table 70: Italy Sparkling Wine Brands by Consumption (Liters m), 2005–10

Table 71: Italy Still Wine Consumption (Liters m) by Country of Origin, 2005–10

Table 72: Italy Still Wine Consumption (Liters m) by Country of Origin, 2010–15

Table 73: Italy Sparkling Wine Consumption (Liters m) by Category, 2005–10

Table 74: Italy Sparkling Wine Consumption (Liters m) by Category, 2010–15

Table 75: Italy Fortified Wine Consumption (Liters m), 2005–10

Table 76: Italy Fortified Wine Consumption (Liters m), 2010–15

Table 77: Italy Still Wine Consumption by Color (Liters m), 2005–10

Table 78: Italy Still Wine Consumption by Color (Liters m), 2010–15

Table 79: Italy Wine Consumption by Price Segment (Liters m), 2005–10

Table 80: Italy Wine Consumption by Price Segment (Liters m), 2010–15

List of Figures

Figure 1: Italy Wine Market Dynamics, By Category, 2005–15

Figure 2: Italy Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 3: Italy Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15

Figure 4: Italy Wine Consumption (% vol), by Category, 2010

Figure 5: Italy Wine Consumption (Liters m) by Category, 2005–15

Figure 6: Italy Wine Consumption Market Shares (% vol) by Category, 2005–15

Figure 7: Italy Wine Consumption (Liters m), by the Top 10 brands, 2005–10

Figure 8: Italy Still Wine Market Dynamics, by Category, 2005–15

Figure 9: Italy Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 10: Italy Still Wine Consumption (Liters m) by Category, 2005–15

Figure 11: Italy Still Wine Consumption by Category (% vol), 2005–15

Figure 12: Italy: Australian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 13: Italy: Chilean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 14: Italy: French Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 15: Italy: German Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 16: Italy: Italian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 17: Italy: Other Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 18: Italy: Portuguese Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 19: Italy: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 20: Italy Still Wine Market Dynamics, by Color, 2005–15

Figure 21: Italy Still Wine Consumption (Liters m), by color 2005–15

Figure 22: Italy Wine Consumption by color (% vol), 2005–15

Figure 23: Italy – White Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 24: Italy – Red Wine Consumption (Liters m) Growth (year on year), 2005–15

Figure 25: Italy – Rose Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 26: Italy Wine Market Dynamics By Price Category, 2005–15

Figure 27: Italy Still Wine Consumption (Liters m), by price category, 2005–15

Figure 28: Italy Still Wine Consumption (Liters m), by price category, 2005–15

Figure 29: Italy Still Wine Brands (Liters m), 2005–15

Figure 30: Italy Sparkling Wine Market Dynamics, By Category, 2005–15

Figure 31: Italy Sparkling Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 32: Italy Sparkling Wine Consumption (Liters m) by category, 2005–15

Figure 33: Italy Sparkling Wine Consumption by category (% vol), 2005–15

Figure 34: Italy Fortified Wine Market Dynamics, By Category, 2005–15

Figure 35: Italy Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15

Figure 36: Italy Fortified Wine Consumption (Liters m) by category, 2005–15

Figure 37: Fortified Wine Consumption by category (% vol), 2005–15

Figure 38: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10

Figure 39: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10

Figure 40: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10

Figure 41: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10

Figure 42: Italy FDI Inflows by Sector (US$ mn), 2003-09

Figure 43: Italy GDP Value at Constant Prices (US$ mn), 2003-2015

Figure 44: Italy GDP Per Capita at Constant Prices (US$), 2003-2015

Figure 45: Italy GDP Split by Key Segments (% of GDP), 2003 Vs 2009

Figure 46: Italy Inflation (%), 2003-2015

Figure 47: Italy Exchange Rate US$-EUR (Annual Average), 2005-10

Figure 48: No. of Airports & Ports in Italy, 2009

Figure 49: Length of Total Land Transportation System in Italy, 2009

Figure 50: Passenger Car Penetration in Italy (per 1000 people), 2003-15

Figure 51: Per Capita Healthcare Expenditure in Italy (US$), 2003-2015

Figure 52: Internet Subscribers in Italy (mn), 2003-2015

Figure 53: Broadband Internet Subscribers in Italy (mn), 2003-2015

Figure 54: Personal Computer Usage in Italy (per 100 people), 2003-2015

Figure 55: Mobile Phone Penetration in Italy (%), 2003-2015

Figure 56: Size of Labor Force in Italy (in 15-59 age group, mn), 2003-15

Figure 57: Italy Annual Disposable Income (US$ mn), 2003-15

Figure 58: Italy Annual Per Capita Disposable Income (US$), 2003-15

Figure 59: Italy Consumer Expenditure on Food (US$ mn), 2003-15

Figure 60: Italy Annual Per Capita Consumer Expenditure on Food, (US$) 2003-15

Figure 61: Italy Urban and Rural Population (%), 2003-2015

Figure 62: Italy Female and Male as % Population, 2003-2015

Figure 63: Italy Age-wise Population Distribution (%), 2003-15

Figure 64: No. of Households (mn) in Italy, 2003-15F

Figure 65: Global Terrorism Heat Map, 2009

Figure 66: Italy Transparency Index, 2003-2009

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