Future of Wine Consumption in Germany, 2005–15

Future of Wine Consumption in Germany, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in Germany. It presents detailed data-driven analysis on wine consumption trends in Germany and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments. This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years. This report is the result of ICD Research’s extensive market research covering wine consumption in Germany. It provides detailed historic and forecast data on the consumption of wine in Germany, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in Germany.

Scope

This report covers the overall wine industry in Germany and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons to buy

This report provides highly granular detail on the wine industry in Germany. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.

In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.

The report provides a complete review of the wine industry in Germany including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Summary Methodology

2 Germany Wine Market Overview

2.1 Market Dynamics

2.2 Overall Wine Consumption, 2005–15

2.3 Wine Consumption by Category Overview

2.4 Wine Consumption by Major Brands (Top 10)

3 Germany Still Wine Market

3.1 Market Dynamics & Volume Analysis

3.2 Still Wine Consumption by Category

3.2.1 Overall Consumption by Country of Origin

3.3 Still Wine Market by Color

3.3.1 Market Dynamics by Color

3.3.2 Wine Consumption by Color Type

3.4 Still Wine Market by Price Segment

3.4.1 Market Dynamics by Price Segment

3.4.2 Wine Consumption by Price Segment

3.5 Still Wine by Brands

4 Germany Sparkling Wine Market

4.1 Market Dynamics & Volume Analysis

4.1.1 Sparkling Wine Consumption, 2005–15

4.2 Sparkling Wine by Category

4.2.1 Sparkling Wine Consumption by Category, 2005–15

4.2.2 Market Share of Sparkling Wine by Category, 2005–15

4.3 Sparkling Wine by Brands

4.3.1 Sparkling Wine Brands

5 Germany Fortified Wine Market

5.1 Market Dynamics & Volume Analysis

5.2 Fortified Wine by Category

5.2.1 Port Wine Consumption and Growth Dynamics

5.2.2 Sherry Consumption and Growth Dynamics

5.2.3 Madeira & Marsala Consumption and Growth Dynamics

5.2.4 Vermouth Consumption and Growth Dynamics

5.3 Fortified Wine by Alcoholic Strength

6 Business Environment and Country Risk

6.1 Business Confidence

6.1.1 Business Confidence Index

6.1.2 FDI Inflows by Sector

6.2 Economic Performance

6.2.1 GDP at Constant Prices

6.2.2 GDP per Capita at Constant Prices

6.2.3 GDP Split by Key Segments

6.3 Inflation

6.3.1 Exchange Rate US$-EUR (Annual Average)

6.4 Infrastructure Quality and Availability

6.4.1 Transport – Total Airports and Ports

6.4.2 Transport –Railways

6.4.3 Transport – Passenger Car Penetration

6.4.4 Healthcare – Healthcare Expenditure Per Capita

6.4.5 Communication – Total Internet Subscribers

6.4.6 Communication – Broadband Internet Subscribers

6.4.7 Communication – Personal Computer penetration

6.4.8 Communication – Mobile Phone Penetration Rate

6.5 Labor Force

6.6 Demographic & Social Statistics

6.6.1 Annual Disposable Income

6.6.2 Annual Per Capita Disposable Income

6.6.3 Annual Consumer Expenditure on Food

6.6.4 Annual Per Capita Consumer Expenditure on Food

6.6.5 Urban and Rural Population

6.6.6 Population by gender

6.6.7 Age Distribution – Total Population

6.6.8 No. of Households

6.7 Political and Social Risk

6.7.1 Political Stability

6.7.2 Terrorism Index

6.7.3 Transparency Index

7 Appendix

7.1 Methodology

7.2 Contact us

7.3 About ICD Research

7.4 Disclaimer

List of Tables

Table 1: ICD Research Wine Type/Category Definitions

Table 2: Germany Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 3: Germany Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 4: Germany Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15

Table 5: Germany Wine Consumption (Liters m), by Category, 2005–10

Table 6: Germany Wine Consumption (Liters m), by Category, 2010–15

Table 7: Germany Wine Consumption, Market Shares (% vol) by Category, 2005–15

Table 8: Germany Wine Consumption (Liters m), by the Top 10 brands, 2005–10

Table 9: Germany Wine Consumption (% vol), by the Top 10 brands, 2005–10

Table 10: Germany Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 11: Germany Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15

Table 12: Germany Still Wine Consumption by Category (% vol), 2005–15

Table 13: Germany Still Wine Consumption (Liters m), by Country of Origin, 2005–10

Table 14: Germany Still Wine Consumption Growth (year on year), by Country of Origin, 2005–10

Table 15: Germany Still Wine Consumption (Liters m), by Country of Origin, 2010–15

Table 16: Germany Still Wine Consumption Growth (year on year), by Country of Origin, 2010–15

Table 17: Germany Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by color

Table 18: Germany Wine Consumption (Liters m), by color, 2005–10

Table 19: Germany Wine Consumption (Liters m), by color, 2010–15

Table 20: Germany Wine Consumption by color (% vol), 2005–15

Table 21: Germany Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 22: Germany Still Wine Consumption (Liters m), by price category, 2005–10

Table 23: Germany Still Wine Consumption (Liters m), by price category, 2010–15

Table 24: Germany Still Wine Consumption by price category (% vol), 2005–15

Table 25: Germany Still Wine Consumption (Liters m), by the Top brands, 2005–10

Table 26: Germany Sparkling Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 27: Germany Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2005–15

Table 28: Germany Sparkling Wine Consumption (Liters m), by category, 2005–10

Table 29: Germany Sparkling Wine Consumption (Liters m), by category, 2010–15

Table 30: Germany Sparkling Wine Consumption by category (% vol), 2005–15

Table 31: Germany Sparkling Wine Consumption by the Top brands (Liters m), 2005–10

Table 32: Germany Sparkling Wine Consumption by the Top brands, (% vol), 2005–10

Table 33: Germany Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category

Table 34: Germany Fortified Wine Consumption (Liters m), 2005–15

Table 35: Germany Fortified Wine Consumption (Liters m), by category, 2005–10

Table 36: Germany Fortified Wine Consumption (Liters m), by category, 2010–15

Table 37: Germany Fortified Wine Consumption by category, (% vol), 2005–15

Table 38: Germany Port Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 39: Germany Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 40: Germany Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 41: Germany Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15

Table 42: Germany Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10

Table 43: Germany Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15

Table 44:Germany Business Confidence Index, 2008-2010

Table 45:Germany FDI Inflows by Sector (US$ bn), 2003-08

Table 46:Germany GDP Value at Constant Prices (US$ bn), 2003-2015

Table 47:Germany GDP Per Capita at Constant Prices (US$), 2003-2015

Table 48:Germany GDP Split by Key Segments (% of GDP), 2003 Vs 2009

Table 49:Germany Inflation (%), 2003-2015

Table 50:Germany Exchange Rate US$-EUR (Annual Average), 2005-10

Table 51:Passenger Car Penetration in Germany (per 1000 people), 2003-15

Table 52:Per Capita Healthcare Expenditure in Germany (US$), 2003-2015

Table 53:Internet Subscribers in Germany (thousands), 2003-2015

Table 54:Broadband Internet Subscribers in Germany (thousands), 2003-2015

Table 55:Personal Computer Usage in Germany (per 100 people), 2003-2015

Table 56:Mobile Phone Penetration in Germany (per 100 people), 2003-2015

Table 57:Size of Labor Force in Germany (in 15-59 age group, mn), 2003-15

Table 58:Germany Annual Disposable Income (US$ bn), 2003-15

Table 59:Germany Annual Per Capita Disposable Income (US$), 2003-15

Table 60:Germany Consumer Expenditure on Food (US$ bn), 2003-15

Table 61:Germany Annual Per Capita Consumer Expenditure on Food, (US$) 2003-15

Table 62:Germany Urban and Rural Population (%), 2003-2015

Table 63:Germany Female and Male as % Population, 2003-2015

Table 64:Germany Age-wise Population Distribution (mn), 2003-15

Table 65:No. of Households (mn) in Germany , 2003-15

Table 66: Germany Total Wine Consumption (Liters m), 2005–15

Table 67: Germany Total Wine Consumption (Liters m), 2005–15

Table 68: Germany Standard Wine Consumption (Liters m), 2005–10

Table 69: Germany Standard Wine Consumption (Liters m), 2010–15

Table 70: Germany Still Wine Brands by Consumption (Liters m), 2005–15

Table 71: Germany Sparkling Wine Brands by Consumption (Liters m), 2005–10

Table 72: Germany Still Wine Consumption (Liters m) by Country of Origin, 2005–10

Table 73: Germany Still Wine Consumption (Liters m) by Country of Origin, 2010–15

Table 74: Germany Sparkling Wine Consumption (Liters m) by Category, 2005–10

Table 75: Germany Sparkling Wine Consumption (Liters m) by Category, 2010–15

Table 76: Germany Fortified Wine Consumption (Liters m), 2005–10

Table 77: Germany Fortified Wine Consumption (Liters m), 2010–15

Table 78: Germany Still Wine Consumption by Color (Liters m), 2005–10

Table 79: Germany Still Wine Consumption by Color (Liters m), 2010–15

Table 80: Germany Wine Consumption by Price Segment (Liters m), 2005–10

Table 81: Germany Wine Consumption by Price Segment (Liters m), 2010–15

List of Figures

Figure 1: Germany Wine Market Dynamics, By Category, 2005–15

Figure 2: Germany Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 3: Germany Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15

Figure 4: Germany Wine Consumption (% vol), by Category, 2010

Figure 5: Germany Wine Consumption (Liters m) by Category, 2005–15

Figure 6: Germany Wine Consumption Market Shares (% vol) by Category, 2005–15

Figure 7: Germany Wine Consumption (Liters m), by the Top 10 brands, 2005–10

Figure 8: Germany Still Wine Market Dynamics, by Category, 2005–15

Figure 9: Germany Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 10: Germany Still Wine Consumption (Liters m) by Category, 2005–15

Figure 11: Germany Still Wine Consumption by Category (% vol), 2005–15

Figure 12: Germany: Argentinean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 13: Germany: Australian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 14: Germany: Chilean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 15: Germany: French Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 16: Germany: German Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 17: Germany: Greek Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 18: Germany: Italian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 19: Germany: New Zealand Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 20: Germany: Other Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 21: Germany: Portuguese Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 22: Germany: South African Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 23: Germany: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 24: Germany: USA Still Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 25: Germany Still Wine Market Dynamics, by Color, 2005–15

Figure 26: Germany Still Wine Consumption (Liters m), by color 2005–15

Figure 27: Germany Wine Consumption by color (% vol), 2005–15

Figure 28: Germany – White Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 29: Germany – Red Wine Consumption (Liters m) Growth (year on year), 2005–15

Figure 30: Germany – Rose Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 31: Germany Wine Market Dynamics By Price Category, 2005–15

Figure 32: Germany Still Wine Consumption (Liters m), by price category, 2005–15

Figure 33: Germany Still Wine Consumption (Liters m), by price category, 2005–15

Figure 34: Germany Still Wine Brands (Liters m), 2005–15

Figure 35: Germany Sparkling Wine Market Dynamics, By Category, 2005–15

Figure 36: Germany Sparkling Wine Consumption (Liters m) and Growth (year on year), 2005–15

Figure 37: Germany Sparkling Wine Consumption (Liters m) by category, 2005–15

Figure 38: Germany Sparkling Wine Consumption by category (% vol), 2005–15

Figure 39: Germany Fortified Wine Market Dynamics, By Category, 2005–15

Figure 40: Germany Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15

Figure 41: Germany Fortified Wine Consumption (Liters m) by category, 2005–15

Figure 42: Fortified Wine Consumption by category (% vol), 2005–15

Figure 43: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10

Figure 44: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10

Figure 45: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10

Figure 46: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10

Figure 47: Germany Business Confidence Index, 2008-10

Figure 48: Germany FDI Inflows by Sector (US$ bn), 2003-09

Figure 49: Germany GDP Value at Constant Prices (US$ bn), 2003-2015

Figure 50: Germany GDP Per Capita at Constant Prices (US$), 2003-2015

Figure 51: Germany GDP Split by Key Segments (% of GDP), 2003 Vs 2009

Figure 52: Germany Inflation (%), 2003-2015

Figure 53: Germany Exchange Rate US$-EUR (Annual Average), 2005-10

Figure 54: No. of Airports & Ports in Germany , 2009

Figure 55: German Railways, 2009

Figure 56: Passenger Car Penetration in Germany (per 1000 people), 2003-15

Figure 57: Per Capita Healthcare Expenditure in Germany (US$), 2003-2015

Figure 58: Internet Subscribers in Germany (thousands), 2003-2015

Figure 59: Broadband Internet Subscribers in Germany (thousands), 2003-2015

Figure 60: Personal Computer Usage in Germany (per 100 people), 2003-2015

Figure 61: Mobile Phone Penetration in Germany (%), 2003-2015

Figure 62: Size of Labor Force in Germany (in 15-59 age group, mn), 2003-15

Figure 63: Germany Annual Disposable Income (US$ bn), 2003-15

Figure 64: Germany Annual Per Capita Disposable Income (US$), 2003-15

Figure 65: Germany Consumer Expenditure on Food (US$ bn), 2003-15

Figure 66: Germany Annual Per Capita Consumer Expenditure on Food, (US$) 2003-15

Figure 67: Germany Urban and Rural Population (%), 2003-2015

Figure 68: Germany Female and Male as % Population, 2003-2015

Figure 69: Germany Age-wise Population Distribution (%), 2003-15

Figure 70: No. of Households (mn) in Germany , 2003-15

Figure 71: Global Terrorism Heat Map, 2009

Figure 72: Germany Transparency Index, 2003-2009

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