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Opportunities in the Western European Confectionery Sector

The Western Europe confectionery sector was valued at $54 billion in 2020 and is expected to grow with a CAGR of more than 3% by 2025. The Western Europe confectionery sector was the third-largest market both by value and volume, in the global confectionery sector in 2020, followed by Eastern Europe, the Middle East & Africa.

Based on the relative performance of countries on multiple metrics, Sweden, Switzerland, Spain, and Finland were being shortlisted as high-potential countries, primarily due to the large confectionery sector size, projected high-value growth rates, and rising per capita value growth levels. Among the high-potential countries, Spain had the highest share of both volume and value, among the high-potential countries of the Western Europe confectionery sector, followed by Switzerland, Sweden, and Finland.

Chocolate was the leading segment, both by value and volume, followed by sugar confectionery. In 2020, hypermarkets & supermarkets was the leading distribution channel in the Western Europe confectionery sector, followed by convenience stores, and food & drinks specialists. Flexible packaging was the leading pack material by volume in 2020 in the Western Europe confectionery sector, followed by rigid plastics, and paper & board. Mondelēz International, Inc., Mars, Incorporated and Ferrero were some of the leading companies in the Western Europe confectionery sector. Hypermarkets & supermarkets was the leading distribution channel in the Western European confectionery sector in 2020, followed by convenience stores.

Overview of Western Europe confectionery sector

Overview of Western Europe confectionery sector

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What are the market dynamics of the Western Europe confectionery sector?

Growing health consciousness is prompting consumers to seek confectionery products that contain fresh, natural, and pure ingredients. Consumers in Sweden are seeking confectionery products with a diverse array of flavors. Consumers prefer to buy confectionery products that are aligned to their needs and many companies are launching marketing plans to reach out to consumers and allow them to make their own flavor of chocolate.

Swiss consumers are inclined toward products that are ethically sourced and socially responsible. Swiss consumers seek products in uncommon flavors. These adventurous and inquisitive consumers value novelty and diversity of choice. Consumers in Switzerland are inclined toward products that are more personalized to their needs, rather than the mass market. The demand for chocolates with vegan and gluten-free claims is rising. Health remains a major concerning factor for consumers in Spain when making purchase decisions. Driven by the growing trend towards healthier diets, Spanish consumers are seeking “better-for-you” products. Consumers closely examine the ingredient list of products they purchase or opt for products that are aligning with their needs. Spanish consumers like to experiment with novel or unique flavors in confectionery.

Finnish consumers seek products that come in unusual flavors and unique ingredients. Consumers in Finland are increasingly seeking personalized products with vegan claims. According to Chef’s Pencil, a food magazine, Finland was in the top 15 countries in the world to prefer veganism and that too for taste and personal needs, in 2020. Consumers are shopping for products after closely examining the list of ingredients that will suit them well. Many consumers are turning towards healthier diets and seek confectionery that is healthy and well suited to their needs.

Which are the key categories of the Western Europe confectionery sector?

The Western Europe confectionery sector is categorized into chocolate, sugar confectionery, and gum. Chocolate was the leading segment in 2020, both by value and volume, followed by sugar confectionery, and gum. Children contributed well to the growth of the Finnish confectionery sector. Sugar confectionery was the largest category, followed by chocolates and gum. Switzerland led the region with the highest per capita consumption (PCC) in the chocolate category, whereas Sweden held the highest PCC in the sugar confectionery and gum categories, respectively, in 2020.

Western Europe confectionery sector, by key categories

Western Europe confectionery sector, by key categories

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Which are the key distribution channels in the Western Europe confectionery sector?

In 2020, hypermarkets & supermarkets were the leading distribution channel in the Western Europe confectionery sector, followed by convenience stores, food & drinks specialists, e-retailers, cash & carries & warehouse clubs, and others. Among the high-potential countries, hypermarkets & supermarkets accounted for the highest value share in Switzerland, followed by Sweden in 2020. Convenience stores was the second largest distribution channel in Sweden, Spain, and Finland.

Western Europe confectionery sector, by distribution channels

Western Europe confectionery sector, by distribution channels

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Who are the key players in the Western Europe confectionery sector?

The leading players in the Western Europe confectionery sector in 2020, included Mondelēz International, Inc, Mars, Incorporated, Ferrero, Nestlé, Perfetti Van Melle SpA., Chocoladefabriken Lindt & Sprüngli AG, Haribo GmbH & Co. KG, Cloetta Ab, Artisanal Producers, and August Storck KG. Mondelēz International, Inc, led the Western European confectionery sector and had a presence in all three confectionery categories in 2020. All the leading companies registered growth in the chocolate, sugar confectionery, and gum categories, except for August Storck Kg, which recorded a negative CAGR in the chocolate category during 2015-2020. Haribo had a presence in only the sugar confectionery category, where the brand registered a high growth while, in the gum category, private labels registered high growth, during 2015-2020.

Western Europe confectionery sector, by key players

Western Europe confectionery sector, by key players

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Market report scope

Market size (year – 2020) $54 billion
Growth rate (CAGR)  >3%
Base year for estimation 2020
Forecast period 2021-2025
High potential countries Spain, Switzerland, Sweden, and Finland
Key categories Chocolate, sugar confectionery, and gum
Key distribution channels Hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, cash & carries & warehouse clubs, and others
Key companies Mondelēz International, Inc, Mars, Incorporated, Ferrero, Nestlé, Perfetti Van Melle SpA., Chocoladefabriken Lindt & Sprüngli AG, Haribo GmbH & Co. KG, Cloetta Ab, Artisanal Producers, and August Storck KG

Scope

This report provides a comprehensive overview of the Western Europe confectionery sector. It includes analysis on the following:

  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various confectionery categories across high-potential countries in the Western Europe region. It also provides a risk-reward analysis of four countries across the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Provides some of the most compelling confectionery manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector and insights.
  • Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Distribution Analysis: Provides analysis of the leading distribution channels in the Western Europe confectionery sector in 2019. It covers five distribution channels: hypermarkets & supermarkets, convenience stores, food & drink specialists, vending machines, cash & carries & warehouse clubs, and ‘others’, which includes, “Dollar Stores”, variety stores & general merchandise retailers, department stores, drug stores & pharmacies, e-retailers and other retailers.
  • Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack kg) of confectionery.
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Western Europe confectionery sector.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion.
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates.

Key Players

Mars Incorporated

Mondelēz International Inc.

Nestlé

Ferrero

Perfetti Van Melle SpA

Cloetta Ab

Chocoladefabriken Lindt & Sprüngli AG

Oy Karl Fazer Ab

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Western Europe Compared to Other Regions

Value and Volume Growth Analysis by Region

The Western European Market Growth Analysis by Country

The Western European Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Western Europe

Overview of High-Potential Countries in Western Europe

Growth Contribution Analysis by Country (1/2)

Growth Contribution Analysis by Country (2/2)

Value Share Analysis of Confectionery Sector Compared to Other Alcoholic Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of Swedish Confectionery Sector

Demographic Analysis* – Sweden

Key Trends in Swedish Confectionery Sector

Overview of Swiss Confectionery Sector

Key Trends in Swiss Confectionery Sector

Overview of Spanish Confectionery Sector

Demographic Analysis* – Spain

Key Trends in Spanish Confectionery Sector

Overview of Finnish Confectionery Sector

Demographic Analysis* – Finland

Key Trends in Finnish Confectionery Sector

Part 4: Success Stories

About Case Studies

Case Study: Wild Thing Cherry by Chococo

Case Study: Chewing Gum by Toogood

Case Study: Laura by Tobago Estate Chocolates

Part 5: Competitive Environment

Leading Companies’ Share in the Western European Confectionery Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Western European Confectionery Sector

Leading Brands in the Western European Confectionery Sector

Private Label Penetration in the Western European Confectionery Sector

Part 6: Health & Wellness Analysis

Value Share Analysis of Health & Wellness Market

Health & Wellness Market Growth Analysis by Country

Key Product Attributes and Consumer Benefits

Leading Health & Wellness Companies by Category

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in the Western European Confectionery Sector

Future Outlook in the Western European Confectionery Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2020-2025

Overview of High-Potential Countries In Western Europe

Value Share of Confectionery Sector as a Proportion of Overall Alcohol by Country, 2020

Change in Consumption of Category Within Confectionery Sector (Value Terms), by Country, 2020-2025

Top Five Companies’ Share by Brand (in Value Terms) in Confectionery Sector, 2020

Private Label Penetration (in Value Terms) in Confectionery Sector, 2020

Health & Wellness Value and its Share in Overall Sales, 2015-2020

Share of Product Attributes in High-Potential Countries Western Europe, 2020

Leading Distribution Channels in Western Europe by Country, 2020

Leading Distribution Channels in Western Europe by Category, 2020

List of Figures

List of Figures

Annual Value Growth Analysis by Region, 2020-2025

Annual Volume Growth Analysis by Region, 2020-2025

Category Value Growth Analysis of Countries Compared to Regional Average Growth

Country Value Size and CAGR Analysis Grid Based on Regional Average

Value and Volume Growth Analysis by Category in Western Europe, 2020-2025

Country-Level Contribution to the Growth of Chocolate Category in Western Europe, 2020-2025

Country-Level Contribution to the Growth of Sugar Confectionery Category in Western Europe, 2020-2025

Country-Level Contribution to the Growth of Gum Category in Western Europe, 2020-2025

Per Capita Consumption by Category in Western Europe by Country, 2020

Per Capita Expenditure by Category in Western Europe by Country, 2020

Sweden: Category Share, 2020

Demographic Analysis* – Sweden

Switzerland: Category Share, 2020

Spain: Category Share, 2020

Demographic Analysis* – Spain

Finland: Category Share, 2020

Demographic Analysis* – Finland

Leading Companies in Western European Confectionery Sector by Value Sales (% Share), 2020

Leading Companies in Western European Confectionery Sector by Value Sales (US$ Million), 2020

Leading Brands (Including Private Label) in Western European Confectionery Sector by Value Sales (US$ Million), 2020

Country-Level Contribution to the Growth of H&W Market in the Western Europe, 2020-2020

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Frequently Asked Questions

The Western Europe confectionery sector was valued at $54 billion in 2020.

 

 

 

 

The Western Europe confectionery sector is expected to grow by a CAGR of more than 3% during 2021-2025.

Sugar confectionery was the largest category, followed by chocolates and gum.

In 2020, hypermarkets & supermarkets were the leading distribution channel in the Western Europe confectionery sector, followed by convenience stores, food & drinks specialists, e-retailers, cash & carries & warehouse clubs, and others.

The leading companies in the Western Europe confectionery sector in 2020 are Mondelēz International, Inc, Mars, Incorporated, Ferrero, Nestlé, Perfetti Van Melle SpA., Chocoladefabriken Lindt & Sprüngli AG, Haribo GmbH & Co. KG, Cloetta Ab, Artisanal Producers, and August Storck KG.

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