Insight Report: Mobile Point of Sale – Global Market Size, Composition, Trends and Outlook

Mobile point of sale (mPOS) consists of technology that accepts face-to-face card payments through smartphones or tablets. It typically includes a card reader, and supporting software, that connects to a mobile device through a socket or Bluetooth. Most EMV devices also include a PIN pad. Moreover, some mPOS products have evolved into sophisticated sales systems which support multiple processes through the same application.

There are multiple operational models in the mPOS industry, and in some cases the models overlap. GlobalData has classified the models into three major categories: mPOS payment service providers (PSPs), integrators and developers.

mPOS has been a focus of cards and payments industry experts since the beginning of the decade. The technology has the potential to expand card acceptance among small merchants, and improve the efficiency of established merchants. Six years after Square launched its first card reader, however, numerous mPOS businesses worldwide are still fighting to break even. The global mPOS market is still very small.

What is the key advantage of mPOS? How will merchants of all sizes be able to benefit from mPOS as a result of the implementation of cloud computing in offering added value services?? What will be the implications of this?

Scope

• Analysis of the evolution of mPOS in the payments system

• An analysis of the key challenges faced by small and established merchants in the adoption of mPOS

• A spotlight on the initiatives taken by merchants to incorporate mPOS into their business models

• Detail of different business models in the mPOS industry

• An examination of whether the mPOS hype in Silicon Valley is sustainable

• A regional analysis of current mPOS adoption

• An analysis of the role of EMV migration in driving the mPOS adoption

• Detail on the future prospects for mPOS adoption including a consideration of its sustainability

• Insight on the growth drivers and barriers to adoption in mature and emerging markets, with an analysis of their key differences

• An assessment of the potential boost to mPOS adoption due to implementation of NFC technology

Key Highlights

What is the advantage of mPOS compared to conventional POS? How has the technology behind mPOS changed with the implementation of EMV standard?

Why is mPOS in a number of countries less attractive to micro merchants?

What market penetration has mPOS achieved in different regions in terms of transaction value and active devices?

Which characteristics make mPOS more flexible than conventional POS? How does mPOS better enable retailers to adapt to changing demand from their clients and a new business environment?

Why can mPOS customization sometimes be less appealing for large merchants?

Reasons to buy

• Take key strategic decisions through insights on the impact of mPOS on the global payments industry

• Investigate which mPOS operating models are utilized in the industry and develop cost effective sales and marketing strategies

• Identify regions that are falling behind in the deployment of mPOS and those that are more advanced; target those markets which best suit your value proposition

• Gain deeper insight into the drivers behind mPOS adoption in addition to barriers to success; better position yourself to grow your market share

• Assess the impact of EMV migration on the mPOS industry and determine how a mass adoption of the technology may impact your revenue growth

Companies mentioned

Square

iZettle

SumUp

payleven

ROAM and Ingenico

Powa Technologies Ltd

VeriFone Systems

Miura Systems Ltd

Pax Technology

Table of Contents

1 Executive Summary

2 Overview of the mPOS Market

2.1 mPOS Definition

2.2 Evolution of mPOS

2.3 Three Distinguishing Models in the Global mPOS Industry

2.4 The Global Market

2.5 mPOS Adoption by Region

2.5.1 The US and Canada

2.5.2 Latin America

2.5.3 Asia-Pacific

2.5.4 Europe (SEPA)

2.5.5 Rest of the world

3 Factors in mPOS Adoption

3.1 Adoption by Small Merchants

3.1.1 Factors driving adoption

3.1.2 Barriers to adoption

3.2 Adoption by Established Merchants

3.2.1 Factors driving adoption

3.2.2 Barriers to adoption

4 Key Trends and Developments

4.1 Different Appeals in Mature and Emerging Markets

4.2 Conventional Merchant Acquiring Unlikely to Lose Market Share

4.3 EMV Migration Impacts Growth in the mPOS Market

4.4 Market Consolidation in Progress

4.5 Tablet POS to Enhance Customer Experience

5 Competitive Landscape

5.1 mPOS PSPs

5.1.1 Square

5.1.2 iZettle

5.1.3 SumUp

5.1.4 payleven

5.1.5 Local mPOS PSPs

5.2 Integrators

5.2.1 Roam and Ingenico

5.2.2 Powa Technologies Ltd

5.3 Developers

5.3.1 Verifone

5.3.2 Miura Systems Ltd

5.3.3 Pax Technology

6 Strategic Considerations and Foresights

7 Appendix

7.1 Methodology

7.2 Contact GlobalData

7.3 About GlobalData

7.4 GlobalData’s Services

7.5 Disclaimer

List of Tables

Table 1: The Effect of EMV Migration on the mPOS Industry

Table 2: EMV Card-Present Transactions – July 2014-June 2015

Table 3: mPOS Industry Structure

Table 4: Products and Services – Square

Table 5: Deals and Investments – Square

Table 6: Products and Services – iZettle

Table 7: Deals and Investments – iZettle

Table 8: Products and Prices – SumUp

Table 9: Deals and Investments – SumUp

Table 10: Products and Prices – payleven

Table 11: Deals and Investments – payleven

Table 12: Examples of Local mPOS PSPs

Table 13: Products and Services – Ingenico

Table 14: Deals and Investments – Ingenico

Table 15: Products and Services – Verifone

Table 16: Deals and Investments – Verifone

Table 17: Products – Miura

Table 18: Deals and Investments – Miura

Table 19: Products and Prices – Pax Technology

Table 20: Deals and Investments – Pax Technology

List of Figures

Figure 1: Global mPOS Market in 2015

Figure 2: mPOS in the US and Canada, 2015

Figure 3: mPOS Transaction Value in the US and Canada, 2015

Figure 4: mPOS in Latin America, 2015

Figure 5: mPOS Transaction Value in Latin America, 2015

Figure 6: mPOS in Asia-Pacific, 2015

Figure 7: mPOS Transaction Value in the Asia Pacific, 2015

Figure 8: mPOS in Europe, 2015

Figure 9: mPOS Transaction Value in Europe, 2015

Figure 10: mPOS in the Rest of the World, 2015

Figure 11: mPOS Growth Drivers and Barriers for Small Merchants

Figure 12: mPOS Growth Drivers and Barriers to Adoption for Large Merchants

Figure 13: Global mPOS Transaction Value (US$), 2015–2017

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