The Cards and Payments Industry in Norway: Emerging Trends and Opportunities to 2021

GlobalData’s 'The Cards and Payments Industry in Norway: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Norwegian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, check payments, cash transactions and payment cards during the review period (2012–2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of the Norwegian cards and payments industry.

• It provides current values for the Norwegian cards and payments industry for 2016, and forecast figures to 2021.

• It details the different demographic, economic, infrastructural and business drivers affecting the Norwegian cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

• To minimize cash handling costs, banks in Norway are slowly adapting branches into cashless locations. In 2014, 64 branches of DNB Bank were made cashless. Similarly, Nordea bank stopped handling cash-based transactions at its branches from October 2015, although it ensures that cash is still available in ATMs. This initiative is anticipated to accelerate the shift towards electronic payments.

• The uptake of alternative payments among Norwegian consumers is gaining traction with the emergence of a number of payment options. Seqr was launched in January 2013, followed by MeaWallet in October 2014. In October 2015, SpareBank 1 acquired mCash; at the time of its acquisition mCash had 100,000 users and 600 stores accepting the mCash service. To increase the uptake of its mobile payments, Danske Bank launched MobilePay in September 2015. The bank partnered with 100 retail outlets in Norway in October 2015. In early 2016 it partnered with supermarket chain Rema 1000, allowing users to use service stores in Norway.

• DNB Bank launched the country’s first mobile person-to-person (P2P) solution, Vipps, in May 2016. Payments can be made by users to recipients' mobile numbers without the need for bank account details. Users need to link their mobile number, debit card, bank account and national identity number to use the service. Within six months of introduction, more than 1 million users had downloaded the app, and as of March 2016, one in four Norwegians used the solution, which is accessible to any bank account holder in the country.

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Norwegian cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Norwegian cards and payments industry.

• Assess the competitive dynamics in the Norwegian cards and payments industry.

• Gain insights into marketing strategies used for various card types in Norway.

• Gain insights into key regulations governing the Norwegian cards and payments industry.

Companies mentioned

DNB Bank

Danske Bank

Nordea Bank

Handelsbanken

SpareBank 1

SEB

EnterCard

Santander

BankAxept

MasterCard

Visa

Diners Club

American Express

Nets

Eika

Elavon

Table of Contents

1 DEFINITIONS AND METHODOLOGY

1.1 Definitions

1.2 Methodology

2 KEY FACTS AND HIGHLIGHTS

3 EXECUTIVE SUMMARY

4 PAYMENT INSTRUMENTS

4.1 Current Payment Environment

5 E-COMMERCE AND ALTERNATIVE PAYMENTS

5.1 E-Commerce Market Analysis

5.2 Alternative Payment Solutions

5.2.1 PayPal

5.2.2 MobilePay

5.2.3 Vipps

5.2.4 Klarna

5.2.5 Ukash

5.2.6 MasterPass

5.2.7 Seqr

5.2.8 mCash

5.2.9 MeaWallet

5.2.10 PayByBill

6 REGULATION IN THE CARDS AND PAYMENTS INDUSTRY

6.1 Regulatory Framework

6.1.1 SEPA cards framework

6.1.2 Interchange fee regulation

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

8 PAYMENT CARDS

9 DEBIT CARDS

9.1 Debit Cards Market Analysis

9.2 Competition in Debit Cards Market

9.3 Debit Cards Comparison

10 PAY LATER CARDS

10.1 Pay Later Cards Market Analysis

10.2 Competition in Pay Later Cards Market

10.3 Pay Later Cards Comparison

11 CARD ISSUERS

11.1 DNB Bank

11.2 Nordea Bank

11.3 Danske Bank

11.4 Handelsbanken

11.5 Skandinaviska Enskilda Banken (SEB)

12 PREPAID CARDS

13 MERCHANT ACQUIRING

14 APPENDIX

14.1 Tables

14.2 Contact GlobalData

14.3 About GlobalData

14.4 GlobalData’s Services

14.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Norway – Key Facts, 2016

Table 4: Regional Benchmarking of the Norwegian Payment Cards, 2016

Table 5: Norway – Mode of Entry of Foreign Banks

Table 6: Norway – Debit Cards Comparison and Key Features, 2016

Table 7: Norway – Gold Credit Cards Comparison and Key Features, 2016

Table 8: Norway – Premium Credit Cards Comparison and Key Features, 2016

Table 9: Norway – Charge Cards Comparison and Key Features, 2016

Table 10: Norway – Payment Instrument Transaction Values (NOK Billion), 2012–2016

Table 11: Norway – Payment Instrument Transaction Values (US$ Billion), 2012–2016

Table 12: Norway – Payment Instrument Transaction Volumes (Million), 2012–2016

Table 13: Norway – Number of Payment Cards in Circulation by Type (Million), 2012–2021

Table 14: Norway – Volume of Payment Card Transactions by Type (Million), 2012–2021

Table 15: Norway – Value of Payment Card Transactions by Type (NOK Billion), 2012–2021

Table 16: Norway – Value of Payment Card Transactions by Type (US$ Billion), 2012–2021

Table 17: Norway – Number of Debit Cards in Circulation (Million), 2012–2021

Table 18: Norway – Debit Card Transaction Volumes and Frequency by Channel, 2012–2021

Table 19: Norway – Debit Card Total and Average Transaction Values by Channel, 2012–2021

Table 20: Norway – Debit Card Total and Average Transaction Values by Channel, 2012–2021

Table 21: Norway – Number of Debit Cards in Circulation by Scheme (Million), 2012–2016

Table 22: Norway – Debit Card Transaction Values by Scheme (NOK Billion), 2012–2016

Table 23: Norway – Debit Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 24: Norway – Debit Card Transaction Values by Issuer (NOK Billion), 2012–2016

Table 25: Norway – Debit Card Transaction Values by Issuer (US$ Billion), 2012–2016

Table 26: Norway – Number of Pay Later Cards in Circulation (Million), 2012–2021

Table 27: Norway – Pay Later Card Transaction Volumes and Frequency by Channel, 2012–2021

Table 28: Norway – Pay Later Card Total and Average Transaction Values by Channel, 2012–2021

Table 29: Norway – Pay Later Card Total and Average Transaction Values by Channel, 2012–2021

Table 30: Norway – Number of Pay Later Cards in Circulation by Scheme (Million), 2012–2016

Table 31: Norway – Pay Later Card Transaction Values by Scheme (NOK Billion), 2012–2016

Table 32: Norway – Pay Later Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 33: Norway – Pay Later Card Transaction Values by Issuer (NOK Billion), 2012–2016

Table 34: Norway – Pay Later Card Transaction Values by Issuer (US$ Billion), 2012–2016

Table 35: Norway – Number of Credit Cards in Circulation (Million), 2012–2021

Table 36: Norway – Credit Card Transaction Volumes and Frequency by Channel, 2012–2021

Table 37: Norway – Credit Card Total and Average Transaction Values by Channel, 2012–2021

Table 38: Norway – Credit Card Total and Average Transaction Values by Channel, 2012–2021

Table 39: Norway – Number of Credit Cards in Circulation by Scheme (Million), 2012–2016

Table 40: Norway – Credit Card Transaction Values by Scheme (NOK Billion), 2012–2016

Table 41: Norway – Credit Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 42: Norway – Number of Charge Cards in Circulation (Thousand), 2012–2021

Table 43: Norway – Charge Card Transaction Volumes and Frequency by Channel, 2012–2021

Table 44: Norway – Charge Card Total and Average Transaction Values by Channel, 2012–2021

Table 45: Norway – Charge Card Total and Average Transaction Values by Channel, 2012–2021

Table 46: Norway – Number of Charge Cards in Circulation by Scheme (Thousand), 2012–2016

Table 47: Norway – Charge Card Transaction Values by Scheme (NOK Billion), 2012–2016

Table 48: Norway – Charge Card Transaction Values by Scheme (US$ Billion), 2012–2016

Table 49: Norway – Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012–2021

Table 50: Norway – Personal and Commercial Pay Later Card Transaction Values (NOK Billion), 2012–2021

Table 51: Norway – Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2012–2021

Table 52: Norway – Number of Commercial Pay Later Cards in Circulation (Thousand), 2012–2021

Table 53: Norway – Commercial Pay Later Card Transaction Volumes (Million), 2012–2021

Table 54: Norway – Commercial Pay Later Card Transaction Values (NOK Billion), 2012–2021

Table 55: Norway – Commercial Pay Later Card Transaction Values (US$ Billion), 2012–2021

Table 56: Norway – Number of Prepaid Cards in Circulation (Thousand), 2012–2021

Table 57: Norway – Prepaid Card Transaction Values (NOK Million), 2012–2021

Table 58: Norway – Prepaid Card Transaction Values (US$ Million), 2012–2021

Table 59: Norway – Merchant Acquiring Transaction Volumes (Billion), 2011–2020

Table 60: Norway – Merchant Acquiring Transaction Values (NOK Billion), 2011–2020

Table 61: Norway – Merchant Acquiring Transaction Values (US$ Billion), 2011–2020

Table 62: Norway – Acquirers’ Transaction Volumes (Million), 2011–2015

Table 63: Norway – Acquirers’ Transaction Values (NOK Billion), 2011–2015

Table 64: Norway – Acquirers’ Transaction Values (US$ Billion), 2011–2015

Table 65: Norway – Retail Outlets and Card Accepting Merchants (Thousand), 2011–2020

Table 66: Norway – Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011–2015

Table 67: Norway – Debit Card, Average Merchant Service Charge and Interchange Fee (%), 2011–2020

Table 68: Norway – Pay Later Card, Average Interchange Fees: Intra-Network Transactions (%), 2011–2015

Table 69: Norway – Pay Later Card, Average Merchant Service Charge and Interchange Fee (%), 2011–2020

List of Figures

Figure 1: Norway – Payment Instrument Shares by Transaction Value (%), 2012 vs 2016

Figure 2: Norway – Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016

Figure 3: Norway – E-Commerce Value, 2012–2021

Figure 4: Norway – E-Commerce Payment Methods, 2016

Figure 5: Norway – Population

Figure 6: Norway – Economic Indicators

Figure 7: Norway – ATMs and POS Terminals

Figure 8: Norway – Household Consumption

Figure 9: Norway – Growth in Payment Card Transaction Values, 2012–2021

Figure 10: Norway – Number of Cards in Circulation by Type, 2012–2021

Figure 11: Norway – Debit Card Penetration, 2016

Figure 12: Norway – Turnover Per Debit Card, 2016

Figure 13: Norway – Debit Card Scheme Share in Terms of Transaction Value, 2016

Figure 14: Norway – Debit Card Issuer Share in Terms of Transaction Value, 2016

Figure 15: Norway – Pay Later Card Penetration, 2016

Figure 16: Norway – Turnover Per Pay Later Card, 2016

Figure 17: Norway – Pay Later Card Scheme Share in Terms of Transaction Value, 2016

Figure 18: Norway – Pay Later Card Issuer Share in Terms of Transaction Value, 2016

Figure 19: Norway – Number of Prepaid Cards in Circulation, 2012–2021

Figure 20: Norway – Prepaid Cards Transaction Value, 2012–2021

Figure 21: Norway – Merchant Acquiring Transaction Volume and Value, 2011–2020

Figure 22: Norway – Acquirers’ Market Share in Terms of Transaction Value and Volume (%), 2015

Figure 23: Norway – Average Merchant Service Charge and Interchange Fee (%), 2011–2020

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