The Cards and Payments Industry in Lebanon: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Lebanon: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Lebanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments and payment cards during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of the Lebanese cards and payments industry.

• It provides current values for the Lebanese cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Lebanese cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

• To prevent money laundering and the misuse of prepaid cards, Banque du Liban (the central bank of Lebanon) issued a circular in March 2016, directing banks and financial institutions to discontinue issuing and marketing prepaid cards. However, this circular was amended in May 2016, allowing banks to issue prepaid cards only to accountholders. International issuers are also allowed to issue prepaid cards, with the central bank’s approval.

• The United Nations High Commissioner for Refugees (UNHCR) launched the Multipurpose Cash Assistance Program (MCAP) in August 2014, to serve the increasing Syrian refugee population, which stood at around 1.1 million in February 2016. By May 2015, 12,807 refugee families were offered cash assistance via payment cards issued through this program by CSC. Similarly, the Lebanon Cash Consortium (LCC) partnered with the World Food Program (WFP) in December 2014, to launch the OneCard electronic payment card. This card can be used for ATM cash withdrawals, as well as in-store payments at partner retailers.

• To offer easier access to banking services, Bank Audi launched its Novo branch in December 2014. This branch offers interactive teller machines (ITMs) and an ultra-modern space catering to consumers’ financial needs. An ITM offers live video assistance, and can be used by consumers to manage bank accounts, deposit and withdraw cash, deposit and cash checks, transfer money and pay bills. The bank also offers a Novo advisory room which can be used to open bank accounts and instantly obtain debit cards. The Novo branch is open 365 days a year, and is expected to provide a convenient and interactive banking experience to consumers.

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Lebanese cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Lebanese cards and payments industry.

• Assess the competitive dynamics in the Lebanese cards and payments industry.

• Gain insights into marketing strategies used for various card types in Lebanon.

• Gain insights into key regulations governing the Lebanese cards and payments industry.

Companies mentioned

Bank Audi

Blom Bank

Credit Libanais

Fransabank

Byblos Bank

Banque Libano-Française

Bankmed

Bank of Beirut

HSBC

Visa

MasterCard

Table of Contents

1 DEFINITIONS AND METHODOLOGY

1.1 Definitions

1.2 Methodology

2 KEY FACTS AND HIGHLIGHTS

3 EXECUTIVE SUMMARY

4 PAYMENT INSTRUMENTS

5 E-COMMERCE AND ALTERNATIVE PAYMENTS

5.1 E-Commerce Market and Payment Methods

5.2 Alternative Payment Solutions

5.2.1 Fortumo

5.2.2 LibanCall Plus

5.2.3 Boku

5.2.4 Simba

5.2.5 CashU

6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

6.1 Regulatory Framework

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

8 PAYMENT CARDS

9 DEBIT CARDS

9.1 Debit Card Market Analysis

9.2 Debit Card Scheme and Issuer Shares

9.3 Debit Card Comparison

10 PAY LATER CARDS

10.1 Pay Later Cards Market Analysis

10.2 Pay Later Cards Scheme and Issuer Shares

10.3 Pay Later Cards Comparison

11 PREPAID CARDS

12 APPENDIX

12.1 Tables

12.2 Contact GlobalData

12.3 About GlobalData

12.4 GlobalData’s Services

12.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Lebanon – Key Facts, 2015

Table 4: Regional Benchmarking of Lebanon’s Payment Cards, 2015

Table 5: Lebanon – Mode of Entry of Foreign Banks

Table 6: Lebanon – Debit Cards Comparison and Key Features, 2016

Table 7: Lebanon – Gold Credit Cards Comparison and Key Features, 2016

Table 8: Lebanon – Premium Credit Cards Comparison and Key Features, 2016

Table 9: Lebanon – Charge Cards Comparison and Key Features, 2016

Table 10: Lebanon – Payment Instrument Transaction Values (LBP Trillion), 2011–2015

Table 11: Lebanon – Payment Instrument Transaction Values (US$ Billion), 2011–2015

Table 12: Lebanon – Payment Instrument Transaction Volumes (Million), 2011–2015

Table 13: Lebanon – Number of Payment Cards in Circulation by Type (Million), 2011–2020

Table 14: Lebanon – Volume of Payment Cards Transactions by Type (Million), 2011–2020

Table 15: Lebanon – Value of Payment Cards Transactions by Type (LBP Billion), 2011–2020

Table 16: Lebanon – Value of Payment Cards Transactions by Type (US$ Billion), 2011–2020

Table 17: Lebanon – Number of Debit Cards in Circulation (Million), 2011–2020

Table 18: Lebanon – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 19: Lebanon – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 20: Lebanon – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 21: Lebanon – Number of Debit Cards in Circulation by Scheme (Thousand), 2011–2015

Table 22: Lebanon – Debit Card Transaction Values by Scheme (LBP Trillion), 2011–2015

Table 23: Lebanon – Debit Card Transaction Values by Scheme (US$ Billion), 2011–2015

Table 24: Lebanon – Debit Card Transaction Values by Issuer (LBP Billion), 2011–2015

Table 25: Lebanon – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 26: Lebanon – Number of Pay Later Cards in Circulation (Thousand), 2011–2020

Table 27: Lebanon – Pay Later Cards Transaction Volumes and Frequency by Channel, 2011–2020

Table 28: Lebanon – Pay Later Cards Total and Average Transaction Values by Channel, 2011–2020

Table 29: Lebanon – Pay Later Cards Total and Average Transaction Values by Channel, 2011–2020

Table 30: Lebanon – Number of Pay Later Cards in Circulation by Scheme (Thousand), 2011–2015

Table 31: Lebanon – Pay Later Cards Transaction Values by Scheme (LBP Billion), 2011–2015

Table 32: Lebanon – Pay Later Cards Transaction Values by Scheme (US$ Million), 2011–2015

Table 33: Lebanon – Pay Later Cards Transaction Values by Issuer (LBP Billion), 2011–2015

Table 34: Lebanon – Pay Later Cards Transaction Values by Issuer (US$ Million), 2011–2015

Table 35: Lebanon – Number of Credit Cards in Circulation (Thousand), 2011–2020

Table 36: Lebanon – Credit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 37: Lebanon – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 38: Lebanon – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 39: Lebanon – Number of Credit Cards in Circulation by Scheme (Thousand), 2011–2015

Table 40: Lebanon – Credit Card Transaction Values by Scheme (LBP Billion), 2011–2015

Table 41: Lebanon – Credit Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 42: Lebanon – Number of Charge Cards in Circulation (Thousand), 2011–2020

Table 43: Lebanon – Charge Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 44: Lebanon – Charge Card Total and Average Transaction Values by Channel, 2011–2020

Table 45: Lebanon – Charge Card Total and Average Transaction Values by Channel, 2011–2020

Table 46: Lebanon – Number of Charge Cards in Circulation by Scheme (Thousand), 2011–2015

Table 47: Lebanon – Charge Card Transaction Values by Scheme (LBP Billion), 2011–2015

Table 48: Lebanon – Charge Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 49: Lebanon – Personal and Commercial Pay Later Cards Transaction Volumes (Million),

Table 50: Lebanon – Personal and Commercial Pay Later Cards Transaction Values (LBP Billion),

Table 51: Lebanon – Personal and Commercial Pay Later Cards Transaction Values (US$ Billion),

Table 52: Lebanon – Number of Commercial Pay Later Cards in Circulation (Thousand), 2011–2020

Table 53: Lebanon – Commercial Pay Later Cards Transaction Volumes (Million), 2011–2020

Table 54: Lebanon – Commercial Pay Later Cards Transaction Values (LBP Billion), 2011–2020

Table 55: Lebanon – Commercial Pay Later Cards Transaction Values (US$ Million), 2011–2020

Table 56: Lebanon – Number of Prepaid Cards in Circulation (Million), 2011–2020

Table 57: Lebanon – Prepaid Card Transaction Values (LBP Billion), 2011–2020

Table 58: Lebanon – Prepaid Card Transaction Values (US$ Million), 2011–2020

List of Figures

Figure 1: Lebanon – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Lebanon – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Lebanon – E-Commerce Value, 2011–2020

Figure 4: Lebanon – Population

Figure 5: Lebanon – Economic Indicators

Figure 6: Lebanon – ATMs and POS Terminals

Figure 7: Lebanon – Household Consumption

Figure 8: Lebanon – Growth in Payment Cards Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 9: Lebanon – Debit Card Penetration and Turnover Per Debit Card

Figure 10: Lebanon – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 11: Lebanon – Pay Later Cards Penetration and Turnover Per Pay Later Card

Figure 12: Lebanon – Pay Later Cards Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 13: Lebanon – Number of Prepaid Cards in Circulation and Transaction Value, 2011–2020

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