The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Finnish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards, cash transactions and credit transfers during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of the Finnish cards and payments industry.

• It provides current values for the Finnish cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Finnish cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

• Contactless technology is gaining acceptance among Finnish consumers, and issuers are introducing cards enabled with contactless technology to gain market share in the cards and payments industry. At the end of 2015, there were 3 million contactless cards in Finland, and this is expected to more than double by the end of 2020. The latest initiatives in contactless payments include the collective introduction of MasterCard-branded contactless cards by Euroloan Consumer Finance and Compass Card in August 2015, and the MasterCard Bankkontokort debit card with contactless functionality by Ålandsbanken in 2014. In addition, Finnish telecommunications company Elisa and convenience store chain R-Kioski began selling pre-loaded near-field communication (NFC) payment stickers in April 2014, featuring MasterCard’s PayPass technology.

• To capitalize on the fast-growing mobile payments (m-payments) market, an increasing number of retailers are allowing customers to make payments by mobile phone. OP-Pohjola Group launched a mobile wallet app, Pivo, in March 2015. The wallet uses Host Card Emulation (HCE) technology to emulate a card on an NFC-enabled device to make contactless payments. This service is available for holders of Visa Debit and Visa Electron cards. Since May 2014, the Finnish hamburger chain Hesburger has allowed customers to make payments and redeem reward points by using the Seqr mobile app, which was developed by the Swedish company Seamless.

• In line with Nordic regional trends, Finland has made significant progress towards becoming a cashless society, as several companies and government offices in Finland have abandoned the use of cash. The National Land Survey of Finland stopped accepting cash in two customer service branches in North Karelia during January–April 2013; the primary reason was to save costs, as cash deposits needed to be sent to the bank once or twice daily. As the trial was successful, the National Land Survey of Finland stopped accepting cash in all branches in Central and Southern Finland, and Pirkanmaa-Satakunta. Similarly, Aurinkomatkat, one of Finland’s largest travel agencies, has terminated cash payments in its service offices.

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data related to the Finnish cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Finnish cards and payments industry.

• Assess the competitive dynamics in the Finnish cards and payments industry.

• Gain insights into marketing strategies used for various card types in Finland.

• Gain insights into key regulations governing the Finnish cards and payments industry.

Companies mentioned

OP-Pohjola Group

Nordea Bank

Danske Bank

SEB Kort

Ålandsbanken

American Express

Visa

MasterCard

Diners Club

Table of Contents

1 DEFINITIONS AND METHODOLOGY

1.1 Definitions

1.2 Methodology

2 KEY FACTS AND HIGHLIGHTS

3 EXECUTIVE SUMMARY

4 PAYMENT INSTRUMENTS

5 E-COMMERCE AND ALTERNATIVE PAYMENTS

5.1 E-Commerce Market and Payment Methods

5.2 Alternative Payment Solutions

5.2.1 Klarna

5.2.2 PayPal

5.2.3 MobilePay

5.2.4 Euteller

5.2.5 Trustly

5.2.6 Pivo mobile wallet

5.2.7 Seqr

5.2.8 Elisa Lompakko

5.2.9 Facial recognition algorithms

6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

6.1 Regulatory Framework

6.1.1 SEPA cards framework

6.1.2 Interchange fee regulation

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

8 PAYMENT CARDS

9 DEBIT CARDS

9.1 Debit Cards Market Analysis

9.2 Debit Card Scheme and Issuer Shares

9.3 Debit Cards Comparison

10 PAY LATER CARDS

10.1 Pay Later Cards Market Analysis

10.2 Pay Later Card Scheme and Issuer Shares

10.3 Pay Later Cards Comparison

11 CARD ISSUERS

11.1 OP-Pohjola Group

11.2 Nordea Bank

11.3 Danske Bank

11.4 SEB Kort

11.5 Ålandsbanken

12 APPENDIX

12.1 Tables

12.2 Contact GlobalData

12.3 About GlobalData

12.4 GlobalData’s Services

12.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Finland – Key Facts, 2015

Table 4: Regional Benchmarking of Finnish Payment Cards, 2015

Table 5: Finland – Mode of Entry of Foreign Banks

Table 6: Finland – Debit Cards Comparison and Key Features, 2016

Table 7: Finland – Gold Credit Cards Comparison and Key Features, 2016

Table 8: Finland – Premium Credit Cards Comparison and Key Features, 2016

Table 9: Finland – Payment Instrument Transaction Values (EUR Billion), 2011–2015

Table 10: Finland – Payment Instrument Transaction Values (US$ Billion), 2011–2015

Table 11: Finland – Payment Instrument Transaction Volumes (Million), 2011–2015

Table 12: Finland – Number of Payment Cards in Circulation by Type (Million), 2011–2020

Table 13: Finland – Volume of Payment Card Transactions by Type (Million), 2011–2020

Table 14: Finland – Value of Payment Card Transactions by Type (EUR Billion), 2011–2020

Table 15: Finland – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020

Table 16: Finland – Number of Debit Cards in Circulation (Million), 2011–2020

Table 17: Finland – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 18: Finland – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 19: Finland – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 20: Finland – Number of Debit Cards in Circulation by Scheme (Million), 2011–2015

Table 21: Finland – Debit Card Transaction Values by Scheme (EUR Billion), 2011–2015

Table 22: Finland – Debit Card Transaction Values by Scheme (US$ Billion), 2011–2015

Table 23: Finland – Debit Card Transaction Values by Issuer (EUR Billion), 2011–2015

Table 24: Finland – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 25: Finland – Number of Pay Later Cards in Circulation (Million), 2011–2020

Table 26: Finland – Pay Later Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 27: Finland – Pay Later Card Total and Average Transaction Values by Channel, 2011–2020

Table 28: Finland – Pay Later Card Total and Average Transaction Values by Channel, 2011–2020

Table 29: Finland – Number of Pay Later Cards in Circulation by Scheme (Thousand), 2011–2015

Table 30: Finland – Pay Later Card Transaction Values by Scheme (EUR Million), 2011–2015

Table 31: Finland – Pay Later Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 32: Finland – Pay Later Card Transaction Values by Issuer (EUR Million), 2011–2015

Table 33: Finland – Pay Later Card Transaction Values by Issuer (US$ Million), 2011–2015

Table 34: Finland – Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011–2020

Table 35: Finland – Personal and Commercial Pay Later Card Transaction Values (EUR Million), 2011–2020

Table 36: Finland – Personal and Commercial Pay Later Card Transaction Values (US$ Million), 2011–2020

Table 37: Finland – Number of Commercial Pay Later Cards in Circulation (Thousand), 2011–2020

Table 38: Finland – Commercial Pay Later Card Transaction Volumes (Million), 2011–2020

Table 39: Finland – Commercial Pay Later Card Transaction Values (EUR Million), 2011–2020

Table 40: Finland – Commercial Pay Later Card Transaction Values (US$ Million), 2011–2020

List of Figures

Figure 1: Finland – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Finland – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Finland – E-Commerce Value, 2011–2020

Figure 4: Finland – E-Commerce Payment Methods, 2015

Figure 5: Finland – Population

Figure 6: Finland – Economic Indicators

Figure 7: Finland – ATMs and POS Terminals

Figure 8: Finland – Household Consumption

Figure 9: Finland – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 10: Finland – Debit Card Penetration and Turnover Per Card

Figure 11: Finland – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 12: Finland – Pay Later Cards Penetration and Turnover Per Card

Figure 13: Finland – Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

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