The Cards and Payments Industry in Pakistan: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Pakistan: Emerging Trends and Opportunities to 2020' report provides a detailed analysis of market trends in the Pakistani cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, direct debits and cash during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of the regulatory policy governing the market and any recent changes in regulatory structure.

Scope

• This report provides a comprehensive analysis of the Pakistani cards and payments industry.

• It provides current values for the Pakistan cards and payments industry for 2015, and forecasts figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Pakistani cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

What remains the main challenge prohibiting the wider adoption of cards in Pakistan? What strategy has the government launched to address this key challenge? What are the aims of this strategy? What is anticipated to be the result of any improvements from this strategy?

Which payment scheme has the State Bank of Pakistan (SBP) introduced to compete with international schemes in the local market? What are the restrictions involved and what are the key aims of this scheme? Which consortium has introduced this scheme? What services are offered under this new payment solution?

What mandatory guideline has the central bank issued to promote secured payments? What does this guideline require of card processing infrastructures? What are the timelines in implementing the requirements with regard to card service providers in Pakistan?

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Pakistani cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Pakistani cards and payments industry.

• Assess the competitive dynamics in the Pakistani cards and payments industry.

• Gain insights into marketing strategies used for various card types in Pakistan.

• Gain insights into key regulations governing the Pakistani cards and payments industry.

Companies mentioned

HBL

MCB

UBL

Askari Bank

Allied Bank

Faysal Bank

National Bank of Pakistan

Bank Alfalah

Standard Chartered

MasterCard

Visa

American Express

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce and Alternative Payments

5.1 E-Commerce Market Analysis

5.2 Alternative Payment Solutions

5.2.1 Easypay

5.2.2 Straight2bank

5.2.3 MCB Lite

5.2.4 Centili

5.2.5 Fortumo

5.2.6 HBL Express – Mobile Wallet

6 Regulations in the Cards and Payments Industry

6.1 Regulatory Framework

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 Analysis of Cards and Payments Industry Drivers

7.1 Demographic and Economic Drivers

7.2 Infrastructure and Business Drivers

8 Payment Cards

9 Debit Cards

9.1 Debit Card Market Analysis

9.2 Debit Card Scheme and Issuer Shares

9.3 Debit Cards Comparison

10 Pay Later Cards

10.1 Pay Later Cards Market Analysis

10.2 Pay Later Cards Scheme and Issuer Shares

10.3 Pay Later Cards Comparison

11 Appendix

11.1 Tables

11.2 Contact GlobalData

11.3 About GlobalData

11.4 GlobalData’s Services

11.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Pakistan – Key Facts, 2015

Table 4: Regional Benchmarking of Pakistan Payment Cards, 2015

Table 5: Pakistan – Mode of Entry of Foreign Banks

Table 6: Pakistan – Debit Cards Comparison and Key Features, 2016

Table 7: Pakistan – Gold Credit Cards Comparison and Key Features, 2016

Table 8: Pakistan – Premium Credit Cards Comparison and Key Features, 2016

Table 9: Pakistan – Payment Instrument Transaction Values (PKR Trillion), 2011–2015

Table 10: Pakistan – Payment Instrument Transaction Values (US$ Billion), 2011–2015

Table 11: Pakistan – Payment Instrument Transaction Volumes (Million), 2011–2015

Table 12: Pakistan – Number of Payment Cards in Circulation by Type (Million), 2011–2020

Table 13: Pakistan – Volume of Payment Card Transactions by Type (Million), 2011–2020

Table 14: Pakistan – Value of Payment Card Transactions by Type (PKR Billion), 2011–2020

Table 15: Pakistan – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020

Table 16: Pakistan – Number of Debit Cards in Circulation (Million), 2011–2020

Table 17: Pakistan – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 18: Pakistan – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 19: Pakistan – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 20: Pakistan – Number of Debit Cards in Circulation By Scheme (Million), 2011–2015

Table 21: Pakistan – Debit Card Transaction Values By Scheme (PKR Billion), 2011–2015

Table 22: Pakistan – Debit Card Transaction Values By Scheme (US$ Billion), 2011–2015

Table 23: Pakistan – Debit Card Transaction Values by Issuer (PKR Billion), 2011–2015

Table 24: Pakistan – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 25: Pakistan – Number of Pay Later Cards in Circulation (Million), 2011–2020

Table 26: Pakistan – Pay Later Cards Transaction Volumes and Frequency by Channel, 2011–2020

Table 27: Pakistan – Pay Later Cards Total and Average Transaction Values by Channel, 2011–2020

Table 28: Pakistan – Pay Later Cards Total and Average Transaction Values by Channel, 2011–2020

Table 29: Pakistan – Number of Pay Later Cards in Circulation By Scheme (Thousand), 2011–2015

Table 30: Pakistan – Pay Later Cards Transaction Values By Scheme (PKR Billion), 2011–2015

Table 31: Pakistan – Pay Later Cards Transaction Values By Scheme (US$ Million), 2011–2015

Table 32: Pakistan – Pay Later Cards Transaction Values By Issuer (PKR Billion), 2011–2015

Table 33: Pakistan – Pay Later Cards Transaction Values By Issuer (US$ Million), 2011–2015

Table 34: Pakistan – Personal and Commercial Pay Later Cards Transaction Volumes (Million),

Table 35: Pakistan – Personal and Commercial Pay Later Cards Transaction Values (PKR Billion), 2011–2020

Table 36: Pakistan – Personal and Commercial Pay Later Cards Transaction Values (US$ Billion), 2011–2020

Table 37: Pakistan – Number of Commercial Pay Later Cards in Circulation (Thousand), 2011–2020

Table 38: Pakistan – Commercial Pay Later Cards Transaction Volumes (Million), 2011–2020

Table 39: Pakistan – Commercial Pay Later Cards Transaction Values (PKR Billion), 2011–2020

Table 40: Pakistan – Commercial Pay Later Cards Transaction Values (US$ Million), 2011–2020

List of Figures

Figure 1: Pakistan – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Pakistan – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Pakistan – E-Commerce Value (US$ Million)

Figure 4: Pakistan – Total Population and Economic Indicators

Figure 5: Pakistan – Number of ATMs and POS Terminals, and Real Household Consumption

Figure 6: Pakistan – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 7: Pakistan – Debit Card Penetration and Turnover Per Card

Figure 8: Pakistan – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 9: Pakistan – Pay Later Cards Penetration and Turnover Per Card

Figure 10: Pakistan – Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

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