The Cards and Payments Industry in Austria: Emerging trends and opportunities to 2020

GlobalData’s "The Cards and Payments Industry in Austria: Emerging trends and opportunities to 2020", report provides detailed analysis of market trends in the Austrian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, cheques, cash, payment cards and direct debit during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Austrian cards and payments industry, including –

– Current and forecast values for each market in the Austrian cards and payments industry, including debit, credit and charge cards.

– Detailed insights into payment instruments including credit transfers, cheques, cash, direct debit and payment cards. It also, includes an overview of the country's key alternative payment instruments.

– E-commerce market analysis and payment methods.

– Analysis of various market drivers and regulations governing the Austrian cards and payments industry.

– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

– Contactless payments are gaining prominence in Austria, with all major banks in the country – including Erste Bank, BAWAG PSK, and Volksbank – offering cards with contactless functionality. Overall, the number of contactless cards in the country rose from 3 million in 2013 to 12 million in 2016, and is expected to reach 16 million by 2020. In addition, contactless mobile payments (m-payments) are also gaining prominence. In June 2016, Erste Bank launched a range of NFC payments in the country. Users can make payments using enabled wristbands, stickers, or mobile apps launched by the bank. In addition to in-store payments, the method can be used to withdraw cash at NFC-enabled ATMs.

– The Austrian Supreme Court made one-off loan-processing fees lawful in June 2016, allowing banks to include processing fees, payments, and commissions which must be paid by borrowers in addition to the principal loan amount. This fee depends on the total loan amount rather than the actual expenses incurred in processing a loan, which is sometimes inconvenient for consumers. Charging a one-off loan-processing fee is a common practice that has been applied by banks for decades in Austria, and the Supreme Court’s ruling will further encourage banks to continue this exercise. This may lead consumers to look for other low-cost borrowing options such as credit cards.

– The uptake of alternative payments is gradually increasing in Austria, with the availability of various payment solutions. The latest is the launch of the Seqr mobile payment app in July 2016, which enables consumers to make online and retail purchases using Quick Response (QR) codes. In August 2015, PayPal expanded its One Touch instant checkout service to Austria, which can be activated from the PayPal website and can be used to skip the login process at eligible websites to accelerate the payment process. Other alternative payment solutions, such as Sofort, Klarna, Paysafecard, and Skrill, are also available in Austria.

Reasons to buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Austrian cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Austrian cards and payments industry.

– Assess the competitive dynamics in the Austrian cards and payments industry.

– Gain insights into marketing strategies used for various card types in Austria.

– Gain insights into key regulations governing the Austrian cards and payments industry.

Companies mentioned

Raiffeisen Bank

Bank Austria

BAWAG PSK

Erste Group

Volksbank

Ober Bank

Visa

Mastercard

Diners Club

American Express

Table of Contents

Table of Contents

1. EXECUTIVE SUMMARY 2

1.1. Market overview 2

1.2. Key facts 3

1.3. Top five industry events 4

2. PAYMENT INSTRUMENTS 10

2.1. Current payment environment 10

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12

3.1. E-commerce market analysis 12

3.2. Alternative payment solutions 13

3.2.1. PayPal 13

3.2.2. Sofort 13

3.2.3. Klarna 14

3.2.4. Paysafecard 14

3.2.5. Skrill 14

3.2.6. Seqr 15

3.2.7. Masterpass 15

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16

4.1. Regulatory framework 16

4.1.1. SEPA cards framework 16

4.1.2. Interchange fee regulation 17

4.2. Anti-money laundering 17

4.3. Foreign direct investment (FDI) regulations 17

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18

6. PAYMENT CARDS 21

7. DEBIT CARDS 23

7.1. Debit cards market analysis 23

7.2. Competition in the debit cards market 25

7.3. Debit card comparison 26

8. PAY-LATER CARDS 27

8.1. Pay-later cards market analysis 27

8.2. Competition in the pay-later cards market 29

8.3. Pay-later card comparison 30

9. PREPAID CARDS 31

10. APPENDIX 32

10.1. Abbreviations and acronyms 32

10.2. Supplementary data 33

10.3. Definitions 44

10.4. Methodology 46

10.5. Bibliography 48

10.6. Further reading 48

List of Tables

List of Tables

Table 1: Austria: key facts, 2016 3

Table 2: Austria: regional benchmarking of payment cards, 2016 3

Table 3: Austria: mode of entry of foreign banks 17

Table 4: Austria: debit card comparison and key features, 2016 26

Table 5: Austria: Gold credit cards comparison and key features, 2016 30

Table 6: Austria: Premium credit cards comparison and key features, 2016 30

Table 7: Austria: charge cards comparison and key features, 2016 30

Table 8: Austria: payment instrument transaction values (€bn), 2012-16 33

Table 9: Austria: payment instrument transaction values ($bn), 2012-16 33

Table 10: Austria: payment instrument transaction volumes (millions), 2012-16 33

Table 11: Austria: payment cards in circulation by type (millions), 2012-20f 33

Table 12: Austria: volume of payment card transactions (millions), 2012-20f 34

Table 13: Austria: value of payment card transactions (€bn), 2012-20f 34

Table 14: Austria: value of payment card transactions ($bn), 2012-20f 34

Table 15: Austria: debit cards in circulation (millions), 2012-20f 34

Table 16: Austria: debit card transaction volumes, 2012-20f 35

Table 17: Austria: debit card transaction values (€), 2012-20f 35

Table 18: Austria: debit card transaction values ($), 2012-20f 35

Table 19: Austria: debit cards in circulation by scheme (millions), 2012-16 36

Table 20: Austria: debit card transaction values by scheme (€bn), 2012-16 36

Table 21: Austria: debit card transaction values by scheme ($bn), 2012-16 36

Table 22: Austria: debit card transaction values by issuer (€bn), 2012-16 36

Table 23: Austria: debit card transaction values by issuer ($bn), 2012-16 36

Table 24: Austria: pay-later cards in circulation (millions), 2012-20f 37

Table 25: Austria: pay-later card transaction volumes, 2012-20f 37

Table 26: Austria: pay-later card transaction values (€), 2012-20f 37

Table 27: Austria: pay-later card transaction values ($), 2012-20f 37

Table 28: Austria: pay-later cards in circulation by scheme (000s), 2012-16 38

Table 29: Austria: pay-later card transaction values by scheme (€m), 2012-16 38

Table 30: Austria: pay-later card transaction values by scheme ($m), 2012-16 38

Table 31: Austria: pay-later card transaction values by issuer (€m), 2012-16 38

Table 32: Austria: pay-later card transaction values by issuer ($m), 2012-16 39

Table 33: Austria: credit cards in circulation (millions), 2012-20f 39

Table 34: Austria: credit card transaction volumes, 2012-20f 39

Table 35: Austria: credit card transaction values (€), 2012-20f 39

Table 36: Austria: credit card transaction values ($), 2012-20f 40

Table 37: Austria: credit cards in circulation by scheme (000s), 2012-16 40

Table 38: Austria: credit card transaction values by scheme (€m), 2012-16 40

Table 39: Austria: credit card transaction values by scheme ($m), 2012-16 40

Table 40: Austria: charge cards in circulation (000s), 2012-20f 41

Table 41: Austria: charge card transaction volumes, 2012-20f 41

Table 42: Austria: charge card transaction values (€), 2012-20f 41

Table 43: Austria: charge card transaction values ($), 2012-20f 41

Table 44: Austria: charge cards in circulation by scheme (000s), 2012-16 42

Table 45: Austria: charge card transaction values by scheme (€bn), 2012-16 42

Table 46: Austria: charge card transaction values by scheme ($bn), 2012-16 42

Table 47: Austria: prepaid cards in circulation (millions), 2012-20f 42

Table 48: Austria: prepaid card transaction values (€m), 2012-20f 42

Table 49: Austria: prepaid card transaction values ($m), 2012-20f 43

Table 50: Key definitions 44

List of Figures

List of Figures

Figure 1: Austria: payment instrument shares by transaction value (%), 2012 vs 2016 10

Figure 2: Austria: payment instrument shares by transaction volume (%), 2012 vs 2016 11

Figure 3: Austria: e-commerce value 12

Figure 4: Austria: population and economic indicators 18

Figure 5: Austria: ATMs, POS terminals, and household consumption 19

Figure 6: Austria: payment cards transaction value and cards in circulation, 2012-20f 21

Figure 7: Austria: debit card penetration and turnover per card 23

Figure 8: Austria: debit card scheme and issuer transaction value share, 2016 25

Figure 9: Austria: pay-later card penetration and turnover per card 27

Figure 10: Austria: pay-later cards scheme and issuer transaction value share, 2016 29

Figure 11: Austria: prepaid cards in circulation and transaction value, 2012-20f 31

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