The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Danish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of the Danish cards and payments industry.

• It provides current values for the Danish cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Danish cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

How does Denmark’s total of contactless terminals and contactless cards compare in a regional context? What propositions are two leading banks offering as a result of the growing popularity of contactless technology? What agreement has the Nordic payment service provider Nets entered into that reflects the prominence of contactless mobile payments (m-payments) in Denmark?

What initiatives are a number of mobile POS (mPOS) providers undertaking to capitalize on the increasing number of transactions made at retail outlets in Denmark? Which solutions have been introduced to the Danish cards and payments market by Shopbox and iZettle? What features do these solutions provide to merchants?

What agreement has Nets signed to further expand its network in the Nordic and Baltic regions? How many merchants will Nets now serve across the region? Which other companies have entered into agreements with Nets? Which key strategic aspects of the industry are Nets focusing on as a result of these agreements?

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Danish cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Danish cards and payments industry.

• Assess the competitive dynamics in the Danish cards and payments industry.

• Gain insights into marketing strategies used for various card types in Denmark.

• Gain insights into key regulations governing the Danish cards and payments industry.

Companies mentioned

Danske Bank

Nordea

Sydbank

Nykredit Bank

SEB

Nets

Handelsbanken

Swedbank

Bambora

Valitor

Dankort

MasterCard

Visa

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 MobilePay

6.1.2 PayPal

6.1.3 Klarna

6.1.4 Trustly

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 New rules for calculating regular and surcharge fees on physical trades

7.1.2 Single Euro Payments Area (SEPA) cards framework

7.1.3 Guidelines and requirements of the Payment Services Directive (PSD)

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation and New Product Launches

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

9.2 New Product Launches

10 Payment Cards

10.1 Payment Cards Market Analysis

10.1.1 Volume and value of payment card transactions by type

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction value

11.1.3 Debit cards comparison

12 Pay Later Cards

12.1 Pay Later Cards Market Analysis

12.1.1 Pay later cards transaction volumes and values by channel

12.1.2 Pay later cards scheme and issuer shares in terms of transaction value

12.1.3 Pay later cards comparison

13 Commercial Pay Later Cards

13.1 Commercial Pay Later Cards Market Analysis

13.1.1 Commercial pay later cards comparison

14 Card Issuers

14.1 Danske Bank

14.2 Nordea

14.3 Sydbank

14.4 Nykredit Bank

14.5 Skandinaviska Enskilda Banken

15 Merchant Acquiring

15.1 Merchant Acquiring Market Analysis

16 Appendix

16.1 Tables

16.2 Contact GlobalData

16.3 About GlobalData

16.4 GlobalData’s Services

16.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Denmark – Key Facts, 2015

Table 4: Regional Benchmarking of Danish Payment Cards, 2015

Table 5: Denmark – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2016

Table 7: Cards for Students and the Young Population, 2016

Table 8: Commercial Cards Comparison and Key Features, 2016

Table 9: Denmark – New Product Launches

Table 10: Denmark – Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011–2015

Table 11: Denmark – Debit Card, Average Merchant Service Charges and Interchange Fees: Domestic Transactions (%), 2011–2020

Table 12: Denmark – Debit Cards Comparison and Key Features, 2016

Table 13: Denmark – Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2011–2015

Table 14: Denmark – Pay Later, Average Merchant Service Charges and Interchange Fees: Domestic Transactions (%), 2011–2020

Table 15: Denmark – Gold Credit Cards Comparison and Key Features, 2016

Table 16: Denmark – Premium Credit Cards Comparison and Key Features, 2016

Table 17: Denmark – Commercial Credit Cards Comparison and Key Features, 2016

Table 18: Denmark – Payment Instrument Transaction Values (DKK Billion), 2011–2015

Table 19: Denmark – Payment Instrument Transaction Values (US$ Billion), 2011–2015

Table 20: Denmark – Payment Instrument Transaction Volumes (Million), 2011–2015

Table 21: Denmark – Number of Payment Cards in Circulation by Type (Million), 2011–2020

Table 22: Denmark – Volume of Payment Card Transactions by Type (Million), 2011–2020

Table 23: Denmark – Value of Payment Card Transactions by Type (DKK Billion), 2011–2020

Table 24: Denmark – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020

Table 25: Denmark – Number of Debit Cards in Circulation (Million), 2011–2020

Table 26: Denmark – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 27: Denmark – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 28: Denmark – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 29: Denmark – Number of Debit Cards in Circulation By Scheme (Million), 2011–2015

Table 30: Denmark – Debit Card Transaction Values By Scheme (DKK Billion), 2011–2015

Table 31: Denmark – Debit Card Transaction Values By Scheme (US$ Billion), 2011–2015

Table 32: Denmark – Debit Card Transaction Values by Issuer (DKK Billion), 2011–2015

Table 33: Denmark – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 34: Denmark – Number of Pay Later Cards in Circulation (Million), 2011–2020

Table 35: Denmark – Pay Later Cards Transaction Volumes and Frequency by Channel, 2011–2020

Table 36: Denmark – Pay Later Cards Total and Average Transaction Values by Channel, 2011–2020

Table 37: Denmark – Pay Later Cards Total and Average Transaction Values by Channel, 2011–2020

Table 38: Denmark – Number of Pay Later Cards in Circulation By Scheme (Thousand), 2011–2015

Table 39: Denmark – Pay Later Cards Transaction Values By Scheme (DKK Billion), 2011–2015

Table 40: Denmark – Pay Later Cards Transaction Values By Scheme (US$ Trillion), 2011–2015

Table 41: Denmark – Pay Later Cards Transaction Values By Issuer (DKK Billion), 2011–2015

Table 42: Denmark – Pay Later Cards Transaction Values By Issuer (US$ Billion), 2011–2015

Table 43: Denmark – Personal and Commercial Pay Later Cards Transaction Volumes (Million), 2011–2020

Table 44: Denmark – Personal and Commercial Pay Later Cards Transaction Values (DKK Billion), 2011–2020

Table 45: Denmark – Personal and Commercial Pay Later Cards Transaction Values (US$ Billion), 2011–2020

Table 46: Denmark – Number of Commercial Pay Later Cards in Circulation (Thousand), 2011–2020

Table 47: Denmark – Commercial Pay Later Cards Transaction Volumes (Million), 2011–2020

Table 48: Denmark – Commercial Pay Later Cards Transaction Values (DKK Billion), 2011–2020

Table 49: Denmark – Commercial Pay Later Cards Transaction Values (US$ Million), 2011–2020

Table 50: Denmark – Merchant Acquirers’ Transaction Volume by Card Type (Million), 2011–2020

Table 51: Denmark – Merchant Acquirers’ Total Transaction Value (DKK Billion), 2011–2020

Table 52: Denmark – Merchant Acquirers’ Total Transaction Value (US$ Billion), 2011–2020

Table 53: Denmark – Merchant Acquirers’ Transaction Volume (Million), 2011–2015

Table 54: Denmark – Merchant Acquirers’ Transaction Value (DKK Billion), 2011–2015

Table 55: Denmark – Merchant Acquirers’ Transaction Value (US$ Billion), 2011–2015

Table 56: Denmark – Retail Outlets and Merchant Accounts (Thousand), 2011–2020

List of Figures

Figure 1: Denmark – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Denmark – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Denmark – E-Commerce Value (US$ Billion) and Payment Types (%)

Figure 4: Denmark – Total Population and Structure

Figure 5: Denmark – Economic Indicators

Figure 6: Denmark – Number of ATMs, POS Terminals and Banking Structure

Figure 7: Denmark – Real Household Consumption and Outbound Tourist Expenditure

Figure 8: Denmark – Segmentation by Card Type, 2016

Figure 9: Denmark – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 10: Denmark – Volume and Value of Payment Card Transactions by Type (%), 2011–2020

Figure 11: Denmark – Debit Card Penetration and Number of Cards in Circulation, 2011–2020

Figure 12: Denmark – Turnover per Debit Card and Values by Channel, 2011–2020

Figure 13: Denmark – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 14: Denmark – Pay Later Cards Penetration and Number of Cards in Circulation, 2011–2020

Figure 15: Denmark – Turnover Per Pay Later Card and Values by Channel, 2011–2020

Figure 16: Denmark – Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 17: Denmark – Commercial vs Personal Pay Later Cards, Transaction Volumes and Values (%), 2011–2020

Figure 18: Denmark – Number of Commercial Pay Later Cards in Circulation, Transaction Values and Volumes, 2011–2020

Figure 19: Denmark – Merchant Acquiring Transaction Volumes and Values, 2011–2020

Figure 20: Denmark – Acquirers’ Market Share in Terms of Transaction Volume and Value (%), 2015

Figure 21: Denmark – Number of Retail Outlets and Card Accepting Merchants (Thousand), 2011–2020

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