The Cards and Payments Industry in Vietnam: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Vietnam: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in Vietnam's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, payment cards and check payments during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailes of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of Vietnam's cards and payments industry.

• It provides current values for Vietnam's cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting Vietnam's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

What has the Vietnamese government implemented to expand the country’s banking sector and to encourage foreign participation? How do the new regulations differ to any existing restrictions on foreign banks entering the Vietnamese market? Which foreign banks already have a significant presence?

What initiatives are banks taking to support the government’s financial inclusion plan? Which new service is the result of an alliance between a leading bank and a financial technology company? How will this service benefit consumers in Vietnam?

Which mobile point of sale (mPOS) solution seeks to increase the uptake of point of sale (POS) solutions among small and medium-sized enterprises (SMEs) in Vietnam? What are the key benefits of this solution?

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data related to Vietnam's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in Vietnam's cards and payments industry.

• Assess the competitive dynamics in Vietnam's cards and payments industry.

• Gain insights into marketing strategies used for various card types in Vietnam.

• Gain insights into key regulations governing Vietnam's cards and payments industry.

Companies mentioned

Banknetvn

Visa

MasterCard

American Express

Smartlink

VNBC

VietinBank

Agribank

Vietcombank

BIDV

DongA Bank

Techcom Bank

Sacombank

EXIM Bank

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 PayPal

6.1.2 OnePay

6.1.3 Straight2Bank Wallet

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 Regulations on internal ATM transaction charges

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

10 Payment Cards

10.1 Payment Cards Analysis

10.1.1 Volume and value of payment card transactions by type

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction value

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme and issuer shares in terms of transaction value

12.1.3 Credit cards comparison

13 Commercial Credit Cards

13.1 Commercial Credit Card Market Analysis

13.1.1 Commercial cards comparison

14 Prepaid Cards

14.1 Prepaid Card Market Analysis

14.1.1 Prepaid cards comparison

15 Appendix

15.1 Tables

15.2 Contact GlobalData

15.3 About GlobalData

15.4 GlobalData’s Services

15.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Vietnam – Key Facts, 2015

Table 4: Regional Benchmarking of Vietnamese Payment Cards, 2015

Table 5: Vietnam – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2016

Table 7: Cards for Travelers, 2016

Table 8: Cards for Shoppers, 2016

Table 9: Commercial Cards Comparison and Key Features, 2016

Table 10: Vietnam – Debit Cards Comparison and Key Features, 2015

Table 11: Vietnam – Gold Credit Cards Comparison and Key Features, 2016

Table 12: Vietnam – Premium Credit Cards Comparison and Key Features, 2016

Table 13: Vietnam – Prepaid Cards Comparison and Key Features, 2016

Table 14: Vietnam – Payment Instrument Transaction Values (VND Trillion), 2011–2015

Table 15: Vietnam – Payment Instrument Transaction Values (US$ Billion), 2011–2015

Table 16: Vietnam – Payment Instrument Transaction Volumes (Million), 2011–2015

Table 17: Vietnam – Number of Payment Cards in Circulation by Type (Million), 2011–2020

Table 18: Vietnam – Volume of Payment Card Transactions by Type (Million), 2011–2020

Table 19: Vietnam – Value of Payment Card Transactions by Type (VND Trillion), 2011–2020

Table 20: Vietnam – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020

Table 21: Vietnam – Number of Debit Cards in Circulation (Million), 2011–2020

Table 22: Vietnam – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 23: Vietnam – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 24: Vietnam – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 25: Vietnam – Number of Debit Cards in Circulation by Scheme (Million), 2011–2015

Table 26: Vietnam – Debit Card Transaction Values by Scheme (VND Trillion), 2011–2015

Table 27: Vietnam – Debit Card Transaction Values by Scheme (US$ Billion), 2011–2015

Table 28: Vietnam – Debit Card Transaction Values by Issuer (VND Trillion), 2011–2015

Table 29: Vietnam – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 30: Vietnam – Number of Credit Cards in Circulation (Million), 2011–2020

Table 31: Vietnam – Credit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 32: Vietnam – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 33: Vietnam – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 34: Vietnam – Number of Credit Cards in Circulation by Scheme (Million), 2011–2015

Table 35: Vietnam – Credit Card Transaction Values by Scheme (VND Trillion), 2011–2015

Table 36: Vietnam – Credit Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 37: Vietnam – Credit Card Transaction Values by Issuer (VND Trillion), 2011–2015

Table 38: Vietnam – Credit Card Transaction Values by Issuer (US$ Million), 2011–2015

Table 39: Vietnam – Personal and Commercial Credit Card Transaction Volumes (Million), 2011–2020

Table 40: Vietnam – Personal and Commercial Credit Card Transaction Values (VND Trillion), 2011–2020

Table 41: Vietnam – Personal and Commercial Credit Card Transaction Values (US$ Billion), 2011–2020

Table 42: Vietnam – Number of Commercial Credit Cards in Circulation (Thousand), 2011–2020

Table 43: Vietnam – Commercial Credit Card Transaction Volumes (Million), 2011–2020

Table 44: Vietnam – Commercial Credit Card Transaction Values (VND Billion), 2011–2020

Table 45: Vietnam – Commercial Credit Card Transaction Values (US$ Million), 2011–2020

Table 46: Vietnam – Number of Prepaid Cards in Circulation (Million), 2011–2020

Table 47: Vietnam – Prepaid Card Transaction Values (VND Billion), 2011–2020

Table 48: Vietnam – Prepaid Card Transaction Values (US$ Million), 2011–2020

List of Figures

Figure 1: Vietnam – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Vietnam – Payment Instrument Shares by Transaction Volume (%), 2011 and 2015

Figure 3: Vietnam – E-Commerce Value (US$ Billion) and Payment Types (%)

Figure 4: Vietnam – Total Population and Structure

Figure 5: Vietnam – Economic Indicators

Figure 6: Vietnam – Number of ATMs and POS Terminals

Figure 7: Vietnam – Real Household Consumption and Outbound Tourist Expenditure, 2011–2015

Figure 8: Vietnam – Segmentation by Card Type

Figure 9: Vietnam – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 10: Vietnam – Volume and Value of Payment Card Transactions by Type (%), 2011–2020

Figure 11: Vietnam – Debit Card Penetration and Cards in Circulation, 2011–2020

Figure 12: Vietnam – Turnover per Debit Card and Values by Channel, 2011–2020

Figure 13: Vietnam – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 14: Vietnam – Credit Card Penetration and Number of Cards in Circulation, 2011–2020

Figure 15: Vietnam – Turnover per Credit Card and Values by Channel, 2011–2020

Figure 16: Vietnam – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 17: Vietnam – Credit Commercial vs Personal Card, Transaction Volumes and Values (%), 2011–2020

Figure 18: Vietnam – Number of Commercial Cards in Circulation and Transaction Value, 2011–2020

Figure 19: Vietnam – Number of Prepaid Cards in Circulation and Transaction Value, 2011–2020

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