The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Swedish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of the Swedish cards and payments industry.

• It provides current values for the Swedish cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Swedish cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

Which expansion initiative from Swedish banks is seeking to capitalize on the growing e-commerce market? How do the features of this initiative differ from that of the previous version? Which Swedish banks are involved? How many consumers are active users? What is the total (US$ millions) of transactions that have been performed as of May 2016? How does this compare with the transaction total for December 2015?

What has Mastercard launched to provide convenient and secure online payments for Swedish consumers? Which banks are Mastercard’s partners in this venture? What are the key features of this online payments initiative? How will the service be extended in the future?

What key measure has Sweden’s central bank undertaken? What is this measure attempting to address? What are the main aims of the central bank’s action? How will this action drive payment card transaction volumes and values?

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Swedish cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Swedish cards and payments industry.

• Assess the competitive dynamics in the Swedish cards and payments industry.

• Gain insights into marketing strategies used for various card types in Sweden.

• Gain insights into key regulations governing the Swedish cards and payments industry.

Companies mentioned

Swedbank

Svenska Handelsbanken

Nordea Bank

Skandinaviska Enskilda Banken

Länsförsäkringar Bank

ICA Banken

Visa

MasterCard

American Express

Diners Club

Nets

Bambora

Elavon

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 Klarna

6.1.2 Swish

6.1.3 Seqr

6.1.4 WyWallet

6.1.5 PayPal

6.1.6 Trustly

6.1.7 Pay by palm

6.1.8 MasterPass

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 SEPA cards framework

7.1.2 Swedish laws regarding card use

7.1.3 EBA guidelines on the security of online payments

7.1.4 Interchange fee regulation

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

10 Payment Cards

10.1 Payment Cards Market Analysis

10.1.1 Volume and value of payment card transactions by type

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Turnover per debit card and transaction values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction value

11.1.3 Debit cards comparison

12 Pay Later Cards

12.1 Pay Later Cards Market Analysis

12.1.1 Turnover per pay later card and transaction values by channel

12.1.2 Pay later cards scheme and issuer shares in terms of transaction value

12.1.3 Pay later cards comparison

13 Commercial Pay Later Cards

13.1 Commercial Pay Later Cards Market Analysis

13.1.1 Commercial pay later cards comparison

14 Card Issuers

14.1 Swedbank

14.2 Svenska Handelsbanken

14.3 Nordea Bank

14.4 Skandinaviska Enskilda Banken (SEB)

14.5 Länsförsäkringar Bank

15 Merchant Acquiring

15.1 Merchant Acquiring Market Analysis

16 Appendix

16.1 Tables

16.2 Contact GlobalData

16.3 About GlobalData

16.4 GlobalData’s Services

16.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Sweden – Key Facts, 2015

Table 4: Regional Benchmarking of Swedish Payment Cards, 2015

Table 5: Sweden – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2016

Table 7: Cards for Students and the Young Population, 2016

Table 8: Commercial Cards Comparison and Key Features, 2016

Table 9: Sweden – Debit Cards Comparison and Key Features, 2016

Table 10: Sweden – Gold Credit Cards Comparison and Key Features, 2016

Table 11: Sweden – Premium Credit Cards Comparison and Key Features, 2016

Table 12: Sweden – Charge Cards Comparison and Key Features, 2016

Table 13: Sweden – Commercial Pay Later Cards Comparison and Key Features, 2016

Table 14: Sweden – Payment Instrument Transaction Values (SEK Billion), 2011–2015

Table 15: Sweden – Payment Instrument Transaction Values (US$ Billion), 2011–2015

Table 16: Sweden – Payment Instrument Transaction Volumes (Million), 2011–2015

Table 17: Sweden – Number of Payment Cards in Circulation by Type (Million), 2011–2020

Table 18: Sweden – Volume of Payment Card Transactions by Type (Million), 2011–2020

Table 19: Sweden – Value of Payment Card Transactions by Type (SEK Billion), 2011–2020

Table 20: Sweden – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020

Table 21: Sweden – Number of Debit Cards in Circulation (Million), 2011–2020

Table 22: Sweden – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 23: Sweden – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 24: Sweden – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 25: Sweden – Number of Debit Cards in Circulation By Scheme (Million), 2011–2015

Table 26: Sweden – Debit Card Transaction Values By Scheme (SEK Billion), 2011–2015

Table 27: Sweden – Debit Card Transaction Values By Scheme (US$ Billion), 2011–2015

Table 28: Sweden – Debit Card Transaction Values by Issuer (SEK Billion), 2011–2015

Table 29: Sweden – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 30: Sweden – Number of Pay Later Cards in Circulation (Million), 2011–2020

Table 31: Sweden – Pay Later Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 32: Sweden – Pay Later Card Total and Average Transaction Values by Channel, 2011–2020

Table 33: Sweden – Pay Later Card Total and Average Transaction Values by Channel, 2011–2020

Table 34: Sweden – Number of Pay Later Cards in Circulation By Scheme (Thousand), 2011–2015

Table 35: Sweden – Pay Later Card Transaction Values By Scheme (SEK Billion), 2011–2015

Table 36: Sweden – Pay Later Card Transaction Values By Scheme (US$ Billion), 2011–2015

Table 37: Sweden – Pay Later Card Transaction Values By Issuer (SEK Billion), 2011–2015

Table 38: Sweden – Pay Later Card Transaction Values By Issuer (US$ Billion), 2011–2015

Table 39: Sweden – Number of Credit Cards in Circulation (Million), 2011–2020

Table 40: Sweden – Credit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 41: Sweden – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 42: Sweden – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 43: Sweden – Number of Credit Cards in Circulation By Scheme (Thousand), 2011–2015

Table 44: Sweden – Credit Card Transaction Values By Scheme (SEK Billion), 2011–2015

Table 45: Sweden – Credit Card Transaction Values By Scheme (US$ Million), 2011–2015

Table 46: Sweden – Number of Charge Cards in Circulation (Thousand), 2011–2020

Table 47: Sweden – Charge Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 48: Sweden – Charge Card Total and Average Transaction Values by Channel, 2011–2020

Table 49: Sweden – Charge Card Total and Average Transaction Values by Channel, 2011–2020

Table 50: Sweden – Number of Charge Cards in Circulation By Scheme (Thousand), 2011–2015

Table 51: Sweden – Charge Card Transaction Values By Scheme (SEK Billion), 2011–2015

Table 52: Sweden – Charge Card Transaction Values By Scheme (US$ Billion), 2011–2015

Table 53: Sweden – Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011–2020

Table 54: Sweden – Personal and Commercial Pay Later Card Transaction Values (SEK Billion), 2011–2020

Table 55: Sweden – Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 2011–2020

Table 56: Sweden – Number of Commercial Pay Later Cards in Circulation (Thousand), 2011–2020

Table 57: Sweden – Commercial Pay Later Card Transaction Values (SEK Billion), 2011–2020

Table 58: Sweden – Commercial Pay Later Card Transaction Values (US$ Billion), 2011–2020

Table 59: Sweden – Commercial Pay Later Card Transaction Volumes (Million), 2011–2020

Table 60: Sweden – Merchant Acquiring Transaction Volumes by Card Type (Billion), 2011–2020

Table 61: Sweden – Merchant Acquiring Transaction Values by Card Type (SEK Billion), 2011–2020

Table 62: Sweden – Merchant Acquiring Transaction Values by Card Type (US$ Billion), 2011–2020

Table 63: Sweden – Acquirers’ Transaction Volumes (Million), 2011–2015

Table 64: Sweden – Acquirers’ Transaction Values (SEK Billion), 2011–2015

Table 65: Sweden – Acquirers’ Transaction Values (US$ Billion), 2011–2015

Table 66: Sweden – Retail Outlets and Card Accepting Merchants (Thousand), 2011–2020

List of Figures

Figure 1: Sweden – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Sweden – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Sweden – E-Commerce Value (US$ Billion) and Payment Types (%)

Figure 4: Sweden – Total Population and Structure

Figure 5: Sweden – Economic Indicators

Figure 6: Sweden – Number of ATMs and POS Terminals

Figure 7: Sweden – Real Household Consumption and Outbound Tourist Expenditure

Figure 8: Sweden – Segmentation by Card Type, 2016

Figure 9: Sweden – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 10: Sweden – Volume and Value of Payment Card Transactions by Type (%), 2011–2020

Figure 11: Sweden – Debit Card Penetration and Number of Debit Cards in Circulation, 2011–2020

Figure 12: Sweden – Debit Card, Average Interchange Fees: Intra-Network Transactions (%), 2011–2015

Figure 13: Sweden – Debit Card, Average Merchant Service Charges and Interchange Fees: Domestic Transactions (%), 2011–2020

Figure 14: Sweden – Turnover Per Debit Card and Transaction Values by Channel, 2011–2020

Figure 15: Sweden – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 16: Sweden – Pay Later Cards Penetration and Number of Pay Later Cards in Circulation, 2011–2020

Figure 17: Sweden – Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2011–2015

Figure 18: Sweden – Pay Later, Average Merchant Service Charges and Interchange Fees: Domestic Transactions (%), 2011–2020

Figure 19: Sweden – Turnover Per Pay Later Card and Transaction Values by Channel, 2011–2020

Figure 20: Sweden – Pay Later Cards Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 21: Sweden – Commercial vs Personal Pay Later Cards, Transaction Volumes and Values (%), 2011–2020

Figure 22: Sweden – Number of Commercial Pay Later Cards in Circulation and Transaction Value and Volume, 2011–2020

Figure 23: Sweden – Merchant Acquiring Transaction Volume and Value by Card Type, 2011–2020

Figure 24: Sweden – Acquirers’ Market Share in Terms of Transaction Volume and Value (%), 2015

Figure 25: Sweden – Number of Retail Outlets and Card Accepting Merchants (Thousand), 2011–2020

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