The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2020

GlobalData’s 'The Cards and Payments Industry in Estonia: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Estonian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011–2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016–2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Scope

• This report provides a comprehensive analysis of the Estonian cards and payments industry.

• It provides current values for the Estonian cards and payments industry for 2015, and forecast figures to 2020.

• It details the different demographic, economic, infrastructural and business drivers affecting the Estonian cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

Which is the Estonian government aiming to achieve with the launch of the Digital Agenda 2020? What other related initiative is also expected to drive growth in digital payments in the country? Why are businesses from countries such as the US, Finland, Russia, the UK, Canada and India already showing an interest in the service provided by the latter?

Which major banks have announced plans to launch contactless technology in Estonia? What are the timescales for the introduction of contactless cards and the transformation of payment terminals involved?

Which alternative payment solutions are gaining prominence in Estonia? Which Estonian provider has evolved into a leading global carrier billing payment solution? How many mobile network operators does it work with worldwide? What is its domestic coverage and through which mobile operators is it provided? Which Estonian company has also launched a mobile carrier billing service?

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Estonian cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the Estonian cards and payments industry.

• Assess the competitive dynamics in the Estonian cards and payments industry.

• Gain insights into marketing strategies used for various card types in Estonia.

• Gain insights into key regulations governing the Estonian cards and payments industry.

Companies mentioned

Swedbank

Sebbank

Nordea Bank

Danske Bank

Visa

MasterCard

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 Fortumo

6.1.2 Pocopay

6.1.3 Skrill

6.1.4 Taxify carrier billing

6.1.5 WoraPay

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 SEPA cards framework

7.1.2 Anti-money laundering regulation

7.2 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

10 Payment Cards

10.1 Payment Cards Market Analysis

10.1.1 Volume and value of payment card transactions by type

10.1.2 Personal vs commercial cards

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction value

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme and issuer shares in terms of transaction value

12.1.3 Credit cards comparison

13 Charge Cards

13.1 Charge Card Market Analysis

13.1.1 Charge card transaction volumes and values by channel

13.1.2 Charge card scheme shares in terms of transaction value

13.1.3 Charge cards comparison

14 Commercial Cards

14.1 Commercial Card Market Analysis

14.1.1 Commercial cards comparison

15 Appendix

15.1 Tables

15.2 Contact GlobalData

15.3 About GlobalData

15.4 GlobalData’s Services

15.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Estonia – Key Facts, 2015

Table 4: Regional Benchmarking of Estonia’s Payment Cards, 2015

Table 5: Estonia – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2016

Table 7: Cards for Retail and Online Shoppers, 2016

Table 8: Cards for Students and Young People, 2016

Table 9: Commercial Cards Comparison and Key Features, 2016

Table 10: Estonia – Visa Domestic Multi-Lateral Interchange Fees, December 2015

Table 11: Estonia – MasterCard Consumer Card Interchange Fees, April 2016

Table 12: Estonia – MasterCard Commercial Card Interchange Fees, April 2016

Table 13: Estonia – Debit Cards Comparison and Key Features, 2016

Table 14: Estonia – Visa Domestic Multi-lateral Interchange Fees, December 2015

Table 15: Estonia – MasterCard Consumer Card Interchange Fees, April 2016

Table 16: Estonia – MasterCard Commercial Card Interchange Fees, April 2016

Table 17: Estonia – Gold Credit Cards Comparison and Key Features, 2016

Table 18: Estonia – Platinum Credit Cards Comparison and Key Features, 2016

Table 19: Estonia – Charge Cards Comparison and Key Features, 2016

Table 20: Estonia – Commercial Cards Comparison and Key Features, 2016

Table 21: Estonia – Payment Instrument Transaction Values (EUR Million), 2011–2015

Table 22: Estonia – Payment Instrument Transaction Values (US$ Million), 2011–2015

Table 23: Estonia – Payment Instrument Transaction Volumes (Thousand), 2011–2015

Table 24: Estonia – Number of Payment Cards in Circulation by Type (Thousand), 2011–2020

Table 25: Estonia – Volume of Payment Card Transactions by Type (Million), 2011–2020

Table 26: Estonia – Value of Payment Card Transactions by Type (EUR Billion), 2011–2020

Table 27: Estonia – Value of Payment Card Transactions by Type (US$ Billion), 2011–2020

Table 28: Estonia – Personal and Commercial Card Transaction Volumes (Million), 2011–2020

Table 29: Estonia – Personal and Commercial Card Transaction Values (EUR Million), 2011–2020

Table 30: Estonia – Personal and Commercial Card Transaction Values (US$ Million), 2011–2020

Table 31: Estonia – Number of Debit Cards in Circulation (Million), 2011–2020

Table 32: Estonia – Debit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 33: Estonia – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 34: Estonia – Debit Card Total and Average Transaction Values by Channel, 2011–2020

Table 35: Estonia – Number of Debit Cards in Circulation by Scheme (Thousand), 2011–2015

Table 36: Estonia – Debit Card Transaction Values by Scheme (EUR Million), 2011–2015

Table 37: Estonia – Debit Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 38: Estonia – Debit Card Transaction Values by Issuer (EUR Billion), 2011–2015

Table 39: Estonia – Debit Card Transaction Values by Issuer (US$ Billion), 2011–2015

Table 40: Estonia – Number of Credit Cards in Circulation (Thousand), 2011–2020

Table 41: Estonia – Credit Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 42: Estonia – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 43: Estonia – Credit Card Total and Average Transaction Values by Channel, 2011–2020

Table 44: Estonia – Number of Credit Cards in Circulation by Scheme (Thousand), 2011–2015

Table 45: Estonia – Credit Card Transaction Values by Scheme (EUR Million), 2011–2015

Table 46: Estonia – Credit Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 47: Estonia – Pay Later Card Transaction Values by Issuer (EUR Million), 2011–2015

Table 48: Estonia – Pay Later Card Transaction Values by Issuer (US$ Million), 2011–2015

Table 49: Estonia – Number of Charge Cards in Circulation (Thousand), 2011–2020

Table 50: Estonia – Charge Card Transaction Volumes and Frequency by Channel, 2011–2020

Table 51: Estonia – Charge Card Total and Average Transaction Values by Channel, 2011–2020

Table 52: Estonia – Charge Card Total and Average Transaction Values by Channel, 2011–2020

Table 53: Estonia – Number of Charge Cards in Circulation by Scheme (Thousand), 2011–2015

Table 54: Estonia – Charge Card Transaction Values by Scheme (EUR Million), 2011–2015

Table 55: Estonia – Charge Card Transaction Values by Scheme (US$ Million), 2011–2015

Table 56: Estonia – Number of Commercial Cards in Circulation (Thousand), 2011–2020

Table 57: Estonia – Commercial Card Transaction Values (EUR Million), 2011–2020

Table 58: Estonia – Commercial Card Transaction Values (US$ Million), 2011–2020

List of Figures

Figure 1: Estonia – Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Estonia – Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Estonia – E-Commerce Value (US$ Million), 2011–2020

Figure 4: Estonia – Total Population and Structure, 2011–2020

Figure 5: Estonia – Economic Indicators, 2011–2020

Figure 6: Estonia – Number of ATM and POS Terminals, 2011–2020

Figure 7: Estonia – Real Household Final Consumption Expenditure, 2011–2020

Figure 8: Estonia – Segmentation by Card Type

Figure 9: Estonia – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011–2020

Figure 10: Estonia – Volume and Value of Payment Card Transactions by Type (%), 2011–2020

Figure 11: Estonia – Personal and Commercial Card, Transaction Volumes and Values (%), 2011–2020

Figure 12: Estonia – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2011–2020

Figure 13: Estonia – Debit Card Transaction Volumes and Values by Channel, 2011–2020

Figure 14: Estonia – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 15: Estonia – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2011–2020

Figure 16: Estonia – Credit Card Transaction Volumes and Values by Channel, 2011–2020

Figure 17: Estonia – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 18: Estonia – Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2011–2020

Figure 19: Estonia – Charge Card Transaction Volumes and Values by Channel, 2011–2020

Figure 20: Estonia – Charge Card Scheme Shares in Terms of Transaction Value (%), 2015

Figure 21: Estonia – Number of Commercial Cards in Circulation and Transaction Value, 2011–2020

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