The Cards and Payments Industry in Lithuania: Emerging Trends and Opportunities to 2019

GlobalData’s 'Cards and Payments Industry in Lithuania: Emerging Trends and Opportunities to 2019' report provides a detailed analysis of market trends in Lithuania's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, check payments, payment cards, cash transactions and direct debits during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, as well as transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Scope

• This report provides a comprehensive analysis of Lithuania's cards and payments industry.

• It provides current values for the industry for 2014, and forecast figures to 2019.

• It details the different demographic, economic, infrastructural and business drivers affecting Lithuania's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

What regulatory framework is anticipated to have a major impact on profitability in Lithuania’s payment cards market over the forecast period? How is this likely to affect the strategy of payment solution providers and consumer benefits as a result?

Which regulation has been amended by Lietuvos Bankas, the central bank of Lithuania? How is this intended to benefit the consumer? Why is it expected to positively affect the Lithuanian credit card market over the forecast period?

What efforts are banks making to promote electronic payments among consumers? How are Swedbank encouraging their customers to move away from the use of cash? Which products is the rising use of electronic payments expected to drive in the Lithuanian cards and payments market?

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data related to Lithuania cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in the industry.

• Assess the competitive dynamics in the industry.

• Gain insights into marketing strategies used for various card types in Lithuania.

• Gain insights into key regulations governing Lithuania's cards and payments industry.

Companies mentioned

Swedbank

AB SEB Bankas

AB DNB Bankas

Danske Bank

Bankas Snoras AB

AB Citadele Bankas

Visa

MasterCard

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 Mokipay mobile wallet

6.1.2 Paysafecard

6.1.3 Medicinos Bankas mobile wallet

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 SEPA cards framework

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation and New Product Launches

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

9.2 New Product Launches

10 Payment Cards

10.1 Payment Cards Market Analysis

10.1.1 Volume and value of payment card transactions by type

10.1.2 Personal vs commercial cards

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction values

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme and issuer shares in terms of transaction value

12.1.3 Credit cards comparison

13 Commercial Cards

13.1 Commercial Card Market Analysis

13.1.1 Commercial cards comparison

14 Appendix

14.1 Tables

14.2 Contact GlobalData

14.3 About GlobalData

14.4 GlobalData’s Services

14.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Lithuania – Key Facts, 2014

Table 4: Regional Benchmarking of Lithuanian Payment Cards, 2014

Table 5: Lithuania – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2016

Table 7: Cards for Students and the Youth Population, 2016

Table 8: Cards for Online Shoppers, 2016

Table 9: Commercial Cards Comparison and Key Features, 2016

Table 10: Lithuania – New Product Launch

Table 11: Lithuania – Visa Domestic Multi-Lateral Interchange Fees, 2015

Table 12: Lithuania – MasterCard Consumer Card Interchange Fees

Table 13: Lithuania – MasterCard Commercial Card Interchange Fees

Table 14: Lithuania – Debit Card Comparisons and Key Features, 2016

Table 15: Lithuania – Visa Domestic Multi-lateral Interchange Fees, 2015

Table 16: Lithuania – MasterCard Consumer Card Interchange Fees

Table 17: Lithuania – MasterCard Commercial Card Interchange Fees, 2014

Table 18: Lithuania – Gold Credit Cards Comparison and Key Features, 2016

Table 19: Lithuania – Premium Credit Cards Comparison and Key Features, 2016

Table 20: Lithuania – Commercial Card Comparisons and Key Features, 2016

Table 21: Lithuania – Payment Instrument Transaction Values (EUR Billion), 2010–2014

Table 22: Lithuania – Payment Instrument Transaction Values (US$ Billion), 2010–2014

Table 23: Lithuania – Payment Instrument Transaction Volumes (Million), 2010–2014

Table 24: Lithuania – Number of Payment Cards in Circulation by Type (Million), 2010–2019

Table 25: Lithuania – Volume of Payment Card Transactions by Type (Million), 2010–2019

Table 26: Lithuania – Value of Payment Card Transactions by Type (EUR Billion), 2010–2019

Table 27: Lithuania – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019

Table 28: Lithuania – Personal and Commercial Card Transaction Volumes (Million), 2010–2019

Table 29: Lithuania – Personal and Commercial Card Transaction Values (EUR Million), 2010–2019

Table 30: Lithuania – Personal and Commercial Card Transaction Values (US$ Million), 2010–2019

Table 31: Lithuania – Number of Debit Cards in Circulation (Million), 2010–2019

Table 32: Lithuania – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 33: Lithuania – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 34: Lithuania – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 35: Lithuania – Number of Debit Cards in Circulation by Scheme (Million), 2010–2014

Table 36: Lithuania – Debit Card Transaction Values by Scheme (EUR Billion), 2010–2014

Table 37: Lithuania – Debit Card Transaction Values by Scheme (US$ Billion), 2010–2014

Table 38: Lithuania – Debit Card Transaction Values by Issuer (EUR Billion), 2010–2014

Table 39: Lithuania – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014

Table 40: Lithuania – Number of Credit Cards in Circulation (Thousand), 2010–2019

Table 41: Lithuania – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 42: Lithuania – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 43: Lithuania – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 44: Lithuania – Number of Credit Cards in Circulation by Scheme (Thousand), 2010–2014

Table 45: Lithuania – Credit Card Transaction Values by Scheme (EUR Million), 2010–2014

Table 46: Lithuania – Credit Card Transaction Values by Scheme (US$ Million), 2010–2014

Table 47: Lithuania – Credit Card Transaction Values by Issuer (EUR Million), 2010–2014

Table 48: Lithuania – Credit Card Transaction Values by Issuer (US$ Million), 2010–2014

Table 49: Lithuania – Number of Commercial Cards in Circulation (Thousand), 2010–2019

Table 50: Lithuania – Commercial Card Transaction Values (EUR Million), 2010–2019

Table 51: Lithuania – Commercial Card Transaction Values (US$ Million), 2010–2019

List of Figures

Figure 1: Lithuania – Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Lithuania – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Lithuania – E-Commerce Value (US$ Billion), 2010–2019

Figure 4: Lithuania – Total Population and Structure

Figure 5: Lithuania – Economic Indicators

Figure 6: Lithuania – Number of ATMs and POS Terminals

Figure 7: Lithuania – Real Household Consumption

Figure 8: Lithuania – Segmentation by Card Type, 2016

Figure 9: Lithuania – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010–2019

Figure 10: Lithuania – Volume and Value of Payment Card Transactions by Type (%), 2010–2019

Figure 11: Lithuania – Personal and Commercial Card, Transaction Volumes and Values (%), 2010–2019

Figure 12: Lithuania – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010–2019

Figure 13: Lithuania – Debit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 14: Lithuania – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 15: Lithuania – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019

Figure 16: Lithuania – Credit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 17: Lithuania – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 18: Lithuania – Number of Commercial Cards in Circulation and Transaction Value, 2010–2019

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