The Cards and Payments Industry in Kazakhstan: Emerging Trends and Opportunities to 2019

GlobalData’s 'The Cards and Payments Industry in Kazakhstan: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Kazakhstan's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits and payment cards during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in the regulatory structure, and card fraud statistics.

Scope

• This report provides a comprehensive analysis of Kazakhstan's cards and payments industry.

• It provides current values for Kazakhstan's cards and payments industry for 2014, and forecast figures to 2019.

• It details the different economic, infrastructural and business drivers affecting Kazakhstan's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

Key Highlights

• In 2014, the debit cards market accounted for 88.7% and 93.9% of the overall payment cards in terms of transaction volume and value respectively. The rising popularity of debit cards supported this trend.

• M-payments are an emerging trend in Kazakhstan. One of the most popular m-payment services is MyPaykz; launched in 2011 by Halyk Bank and e-commerce firm Intervale, its popularity is growing. A number of companies have been looking to replicate MyPaykz’s service, which reflects the growing popularity of m-payments.

• In November 2012 the central bank required certain retail establishments to install POS terminals. This did not apply to individual entrepreneurs engaged in wholesale or self-made agricultural and aquaculture products, or to businesses in rural areas with limited access to communication networks. However, on January 1, 2014, the law was revised to include all those previously exempted. The initiative is anticipated to increase the volume of payment card transactions by 2020.

Reasons to buy

• Make strategic business decisions using top-level historic and forecast market data related to Kazakhstan's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in Kazakhstan's cards and payments industry.

• Assess the competitive dynamics in Kazakhstan's cards and payments industry.

• Gain insights into marketing strategies used for various card types in Kazakhstan.

• Gain insights into key regulations governing Kazakhstan's cards and payments industry.

Companies mentioned

Halyk Bank

Kazkommertsbank

Kaspi Bank

Bank CenterCredit

BTA Bank

Visa

MasterCard

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payments Environment

4.2 Alternative Payment Instruments

4.2.1 Qiwi.

4.2.2 PayPal

4.2.3 Yandex.Money

4.2.4 K-Pay

4.2.5 MyPaykz

5 Regulations in the Cards and Payments Industry

5.1 Regulatory Framework

5.2 Anti-Money Laundering (AML)

5.3 Foreign Direct Investment (FDI) Regulations

6 Analysis of Cards and Payments Industry Drivers

6.1 Demographic Drivers

6.2 Economic Drivers

6.3 Infrastructure Drivers

6.4 Business Drivers

7 Market Segmentation

7.1 Market Segmentation and Targeting

7.1.1 Consumer cards

7.1.2 Commercial cards

8 Payment Cards

8.1 Payment Card Analysis

8.1.1 Volume and value of payment card transactions by type

9 Debit Cards

9.1 Debit Card Market Analysis

9.1.1 Debit card transaction volumes and values by channel

9.1.2 Debit cards scheme and issuer shares in terms of transaction value

10 Credit Cards

10.1 Credit Card Market Analysis

10.1.1 Credit card transaction volumes and values by channel

10.1.2 Credit card scheme and issuer shares in terms of transaction value

11 Commercial Cards

11.1 Commercial Card Market Analysis

12 Prepaid Cards

12.1 Prepaid Card Market Analysis

13 Appendix

13.1 Tables

13.2 Contact GlobalData

13.3 About GlobalData

13.4 GlobalData’s Services

13.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Kazakhstan – Key Facts, 2014

Table 4: Regional Benchmarking of Kazakhstan’s Payment Cards, 2014

Table 5: Kazakhstan – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Online Shoppers, 2015

Table 8: Payroll Cards for Employees, 2015

Table 9: Cards for Senior Citizens, 2015

Table 10: Commercial Cards Comparison and Key Features, 2015

Table 11: Kazakhstan – Payment Instrument Transaction Values (KZT Billion), 2010–2014

Table 12: Kazakhstan – Payment Instrument Transaction Values (US$ Billion), 2010–2014

Table 13: Kazakhstan – Payment Instrument Transaction Volumes (Thousand), 2010–2014

Table 14: Kazakhstan – Number of Payment Cards in Circulation by Type (Million), 2010–2019

Table 15: Kazakhstan – Volume of Payment Card Transactions by Type (Million), 2010–2019

Table 16: Kazakhstan – Value of Payment Card Transactions by Type (KZT Billion), 2010–2019

Table 17: Kazakhstan – Value of Payment Card Transactions by Type (US$ Million), 2010–2019

Table 18: Kazakhstan – Personal and Commercial Card Transaction Volumes (Million), 2010–2019

Table 19: Kazakhstan – Personal and Commercial Card Transaction Values (KZT Billion), 2010–2019

Table 20: Kazakhstan – Personal and Commercial Card Transaction Values (US$ Million), 2010–2019

Table 21: Kazakhstan – Number of Debit Cards in Circulation (Million), 2010–2019

Table 22: Kazakhstan – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 23: Kazakhstan – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 24: Kazakhstan – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 25: Kazakhstan – Number of Debit Cards in Circulation by Scheme (Thousand), 2010–2014

Table 25: Kazakhstan – Debit Card Transaction Values by Scheme (KZT Billion), 2010–2014

Table 26: Kazakhstan – Debit Card Transaction Values by Scheme (US$ Billion), 2010–2014

Table 27: Kazakhstan – Debit Card Transaction Values by Issuer (KZT Billion), 2010–2014

Table 28: Kazakhstan – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014

Table 29: Kazakhstan – Number of Credit Cards in Circulation (Thousand), 2010–2019

Table 30: Kazakhstan – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 31: Kazakhstan – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 32: Kazakhstan – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 33: Kazakhstan – Number of Credit Cards in Circulation by Scheme (Thousand), 2010–2014

Table 33: Kazakhstan – Credit Card Transaction Values by Scheme (KZT Billion), 2010–2014

Table 34: Kazakhstan – Credit Card Transaction Values by Scheme (US$ Million), 2010–2014

Table 35: Kazakhstan – Credit Card Transaction Values by Issuer (KZT Billion), 2010–2014

Table 36: Kazakhstan – Credit Card Transaction Values by Issuer (US$ Million), 2010–2014

Table 37: Kazakhstan – Number of Commercial Cards in Circulation (Thousand), 2010–2019

Table 38: Kazakhstan – Commercial Card Transaction Values (KZT Billion), 2010–2019

Table 39: Kazakhstan – Commercial Card Transaction Values (US$ Million), 2010–2019

Table 40: Kazakhstan – Card Fraud (KZT Million), 2010–2014

Table 41: Kazakhstan – Card Fraud (US$ Thousand), 2010–2014

Table 42: Kazakhstan – Number of Prepaid Cards in Circulation (Thousand), 2010–2019

Table 43: Kazakhstan – Prepaid Card Transaction Values (KZT Million), 2010–2019

Table 44: Kazakhstan – Prepaid Card Transaction Values (US$ Million), 2010–2019

List of Figures

Figure 1: Kazakhstan – Payment Instrument Shares by Transaction Value and Volume (%), 2014

Figure 2: Kazakhstan – Total Population and Structure, 2014

Figure 3: Kazakhstan – Economic Indicators, 2010–2019

Figure 4: Kazakhstan – Number of ATMs, POS Terminals and Commercial Bank Branches, 2010–2019

Figure 5: Kazakhstan – Retail Trade Value, 2010–2019

Figure 6: Kazakhstan – Cards and Payments Industry Segmentation by Card Type, 2015

Figure 7: Kazakhstan – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010–2019

Figure 8: Kazakhstan – Volume and Value of Payment Card Transactions by Type (%), 2010–2019

Figure 9: Kazakhstan – Growth in Debit Card Transaction Values and Number of Cards in Circulation, 2010–2019

Figure 10: Kazakhstan – Debit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 11: Kazakhstan – Debit Cards Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 12: Kazakhstan – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019

Figure 13: Kazakhstan – Credit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 14: Kazakhstan – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 15: Kazakhstan – Number of Commercial Cards in Circulation and Transaction Value, 2010–2019

Figure 16: Kazakhstan – Number of Prepaid Cards in Circulation and Transaction Value, 2010–2019

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