The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019

GlobalData’s 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Egypt's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, cash transactions and payment cards during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in the regulatory structure, and profiles of card issuers operating in the country.

Scope

• This report provides a comprehensive analysis of Egypt's cards and payments industry.

• It provides current values for Egypt's cards and payments industry for 2014, and forecast figures to 2019.

• It details the different economic, infrastructural and business drivers affecting Egypt's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

• It profiles major banks in Egypt's cards and payments industry.

Key Highlights

• Citigroup signed an agreement to sell its retail banking and cards business to Commercial International Bank (CIB) in June 2015. On receiving regulatory approval, Citibank will transfer 900 full-time consumer banking and contract employees, eight Citibank branches and its Egyptian ATM network to CIB. According to CIB, the deal will increase its market share by 33%, adding 80,000 credit cardholders to CIB's portfolio of 240,000.

• Egypt-based electronic payments company Emerging Markets Payments (EMP) launched EMP Online Fraud Prevention Services in June 2015, to protect banks and customers from online card fraud. In April 2013, HSBC launched a fraud-prevention device called HSBC Secure Key. Payment card transaction values and volumes are anticipated to increase as banks adopt measures to combat online card fraud.

• To increase the adoption of e-payments in Egypt, MasterCard launched its Cashless Campaign in 2014. The campaign was launched in collaboration with five prominent banks: National Bank of Egypt (NBE), The United Bank, Emirates NBD, Housing and Development Bank and Commercial International Bank (CIB). Similarly, North Cairo Electricity Distribution Company and NBE signed an agreement in October 2013, to allow citizens to pay electricity bills online using Visa cards. Likewise, in September 2014, Egypt’s leading nationwide electronic bill presentment and payment (EBPP) platform, Fawry, announced the launch of new service that enables individuals to pay traffic fines directly via the Fawry network. These initiatives are anticipated to increase the share of e-payments in the country.

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Egypt's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in Egypt's cards and payments industry.

• Assess the competitive dynamics in Egypt's cards and payments industry.

• Gain insights into marketing strategies used for various card types in Egypt.

• Gain insights into key regulations governing Egypt's cards and payments industry.

Companies mentioned

National Bank of Egypt

Banque Misr

Commercial International Bank

Barclays Bank Egypt

HSBC Egypt

Arab African International Bank

123 Network

Visa

MasterCard

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payments Environment

4.2 Alternative Payment Instruments

4.2.1 Flous

4.2.2 Phone Cash

4.2.3 PayPal

4.2.4 Cashu

4.2.5 Wallety

5 Regulations in the Cards and Payments Industry

5.1 Regulatory Framework

5.1.1 Regulations governing provision of payment orders through mobile phones

5.2 Anti-Money Laundering (AML)

5.3 Foreign Direct Investment (FDI) Regulations

6 Analysis of Cards and Payments Industry Drivers

6.1 Demographic Drivers

6.2 Economic Drivers

6.3 Infrastructure Drivers

6.4 Business Drivers

7 Market Segmentation and New Product Launches

7.1 Market Segmentation and Targeting

7.1.1 Consumer cards

7.1.2 Commercial cards

7.2 New Product Launches

8 Payment Cards

8.1 Payment Card Analysis

8.1.1 Volume and value of payment card transactions by type

8.1.2 Personal vs commercial cards

9 Debit Cards

9.1 Debit Card Market Analysis

9.1.1 Debit card transaction volumes and values by channel

9.1.2 Debit card scheme and issuer shares in terms of transaction value

9.1.3 Debit cards comparison

10 Credit Cards

10.1 Credit Card Market Analysis

10.1.1 Credit card transaction volumes and values by channel

10.1.2 Credit card scheme and issuer shares in terms of transaction value

10.1.3 Credit cards comparison

11 Commercial Cards

11.1 Commercial Card Market Analysis

11.1.1 Commercial cards comparison

12 Card Issuers

12.1 National Bank of Egypt

12.2 Banque Misr

12.3 Commercial International Bank

12.4 Barclays Bank Egypt

12.5 HSBC Egypt

13 Prepaid Cards

13.1 Prepaid Card Market Analysis

13.1.1 Prepaid cards comparison

14 Appendix

14.1 Tables

14.2 Contact GlobalData

14.3 About GlobalData

14.4 GlobalData’s Services

14.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Egypt – Key Facts, 2014

Table 4: Regional Benchmarking of Egyptian Payment Cards, 2014

Table 5: Egypt – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Students and Young Population, 2015

Table 8: Cards for Online Shoppers, 2014

Table 9: Cards for Travelers, 2015

Table 10: Commercial Cards Comparison and Key Features, 2015

Table 11: Egypt – New Product Launches

Table 12: Egypt – Debit Cards Comparison and Key Features, 2015

Table 13: Egypt – Gold Credit Cards Comparison and Key Features, 2015

Table 14: Egypt – Premium Credit Cards Comparison and Key Features, 2015

Table 15: Egypt – Commercial Cards Comparison and Key Features, 2015

Table 16: Egypt – Prepaid Cards Comparison and Key Features, 2015

Table 17: Egypt – Payment Instrument Transaction Values (EGP Billion), 2010–2014

Table 18: Egypt – Payment Instrument Transaction Values (US$ Billion), 2010–2014

Table 19: Egypt – Payment Instrument Transaction Volumes (Million), 2010–2014

Table 20: Egypt – Number of Payment Cards in Circulation by Type (Million), 2010–2019

Table 21: Egypt – Volume of Payment Card Transactions by Type (Million), 2010–2019

Table 22: Egypt – Value of Payment Card Transactions by Type (EGP Billion), 2010–2019

Table 23: Egypt – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019

Table 24: Egypt – Personal and Commercial Card Transaction Volumes (Million), 2010–2019

Table 25: Egypt – Personal and Commercial Card Transaction Values (EGP Billion), 2010–2019

Table 26: Egypt – Personal and Commercial Card Transaction Values (US$ Billion), 2010–2019

Table 27: Egypt – Number of Debit Cards in Circulation (Million), 2010–2019

Table 28: Egypt – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 29: Egypt – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 30: Egypt – Debit Cards Total and Average Transaction Value by Channel, 2010–2019

Table 31: Egypt – Number of Debit Cards in Circulation By Scheme (Million), 2010–2014

Table 32: Egypt – Debit Card Transaction Values By Scheme (EGP Billion), 2010–2014

Table 33: Egypt – Debit Card Transaction Values By Scheme (US$ Billion), 2010–2014

Table 34: Egypt – Debit Card Transaction Values by Issuer (EGP Billion), 2010–2014

Table 35: Egypt – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014

Table 36: Egypt – Number of Credit Cards in Circulation (Million), 2010–2019

Table 37: Egypt – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 38: Egypt – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 39: Egypt – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 40: Egypt – Number of Credit Cards in Circulation By Scheme (Thousand), 2010–2014

Table 41: Egypt – Credit Card Transaction Values By Scheme (EGP Billion), 2010–2014

Table 42: Egypt – Credit Card Transaction Values By Scheme (US$ Million), 2010–2014

Table 43: Egypt – Credit Card Transaction Values By Issuer (EGP Million), 2010–2014

Table 44: Egypt – Credit Card Transaction Values By Issuer (US$ Million), 2010–2014

Table 45: Egypt – Credit Card Balances Outstanding by Issuer (EGP Million), 2010–2014

Table 46: Egypt – Credit Card Balances Outstanding by Issuer (US$ Million), 2010–2014

Table 47: Egypt – Number of Commercial Cards in Circulation (Thousand), 2010–2019

Table 48: Egypt – Commercial Card Transaction Values (EGP Million), 2010–2019

Table 49: Egypt – Commercial Card Transaction Values (US$ Million), 2010–2019

Table 50: Egypt – Number of Prepaid Cards in Circulation (Thousand), 2010–2019

Table 51: Egypt – Prepaid Card Transaction Values (EGP Billion), 2010–2019

Table 52: Egypt – Prepaid Card Transaction Values (US$ Million), 2010–2019

List of Figures

Figure 1: Egypt – Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Egypt – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Egypt – Total Population and Structure, 2014

Figure 4: Egypt – Economic Indicators, 2010–2019

Figure 5: Egypt – Number of ATMs, POS Terminals and Commercial Bank Branches

Figure 6: Egypt – Retail Sales and E-Commerce Values, 2010–2014

Figure 7: Egypt – Cards and Payments Industry Segmentation by Card Type, 2015

Figure 8: Egypt – Growth in Payment Card Transaction Values and Circulation by Type, 2010–2019

Figure 9: Egypt – Volume and Value of Payment Card Transactions by Type (%), 2010–2019

Figure 10: Egypt – Personal and Commercial Card, Transaction Volumes and Values (%), 2010–2019

Figure 11: Egypt – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010–2019

Figure 12: Egypt – Debit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 13: Egypt – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 14: Egypt – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019

Figure 15: Egypt – Credit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 16: Egypt – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 17: Egypt – Number of Commercial Cards in Circulation and Transaction Values, 2010–2019

Figure 18: Egypt – Number of Prepaid Cards in Circulation and Transaction Values, 2010–2019

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