The Cards and Payments Industry in Mexico: Emerging Trends and Opportunities to 2019

GlobalData’s 'The Cards and Payments Industry in Mexico: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Mexico's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Scope

• This report provides a comprehensive analysis of Mexico's cards and payments industry.

• It provides current values for Mexico's cards and payments industry for 2014, and forecast figures to 2019.

• It details the different economic, infrastructural and business drivers affecting Mexico's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

• It profiles major banks in Mexico's cards and payments industry.

Key Highlights

• Banks are actively rolling out mobile point of sale POS (mPOS) solutions in the Mexican cards and payments industry. In July 2013, Banamex launched an EMV compliant mPOS called S-Pay, developed by Stratus Technologies. Banamex is offering iAcepta, low-cost mPOS terminals to retailers for US$33.6 (MXN500). As of February 2015, the bank had sold 8,000 units.

• In November 2014, the Mexican tax authority Sistema de Administración Tributaria (SAT/Tax Administration System) and the National Chambers of Commerce, Services and Tourism (Confederación de Cámaras Nacionales de Comercio, Servicios y Turismo) launched a scheme called ‘Tableta Concanaco’ to provide micro-enterprises and SMEs with mPOS terminals at subsidized rates. As of February 2015, 20,000 mPOS terminals were issued under the scheme. With the increased number of POS terminal installations at retail outlets, the potential of card-based payments in the country is anticipated to grow over the forecast period (2015–2019).

• To further enhance financial inclusion in Mexico, the government development bank Bansefi chose MasterCard as its business partner in September 2014. Under the agreement, social benefits are disbursed using the BANSEFI MÁS debit card. Cardholders are offered loans, savings and accident insurance and funeral assistance coverage. This initiative is anticipated to drive debit card penetration rates.

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Mexico's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in Mexico's cards and payments industry.

• Assess the competitive dynamics in Mexico's cards and payments industry.

• Gain insights into marketing strategies used for various card types in Mexico.

• Gain insights into key regulations governing Mexico's cards and payments industry.

Companies mentioned

BBVA Bancomer

Banamex-Citibank

Banorte

Banco Santander Mexico

HSBC Mexico

American Express

Visa

MasterCard

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

4.2 Alternative Payment Instruments

4.2.1 PayPal

4.2.2 MercadoPago

4.2.3 DineroMail

4.2.4 SafetyPay

4.2.5 Ukash

4.2.6 Paysafecard

5 Regulations in the Cards and Payments Industry

5.1 Regulatory Framework

5.1.1 Regulation regarding interchange fees at POS transactions

5.1.2 Law on the Transparency and Order of Financial Services

5.2 Anti-Money Laundering (AML)

5.3 Foreign Direct Investment (FDI) Regulations

6 Analysis of Cards and Payments Industry Drivers

6.1 Demographic Drivers

6.2 Economic Drivers

6.3 Infrastructure Drivers

6.4 Business Drivers

7 Market Segmentation and New Product Launches

7.1 Market Segmentation and Targeting

7.1.1 Consumer cards

7.1.2 Commercial cards

7.2 New Product Launches

8 Payment Cards

8.1 Payment Card Market Analysis

8.1.1 Volume and value of payment card transactions by type

8.1.2 Personal vs commercial cards

9 Debit Cards

9.1 Debit Card Market Analysis

9.1.1 Debit card transaction volumes and values by channel

9.1.2 Debit card scheme and issuer shares in terms of transaction values

10 Credit Cards

10.1 Credit Card Market Analysis

10.1.1 Credit card transaction volumes and values by channel

10.1.2 Credit card scheme and issuer shares in terms of transaction values

11 Charge Cards

11.1 Charge Card Market Analysis

11.1.1 Charge card transaction volumes and values by channel

11.1.2 Charge card scheme shares in terms of transaction values

12 Commercial Cards

12.1 Commercial Card Market Analysis

13 Card Issuers

13.1 BBVA Bancomer

13.2 Banamex

13.3 Banorte

13.4 Banco Santander Mexico

13.5 HSBC Mexico

13.6 American Express

14 Prepaid Cards

14.1 Prepaid Card Market Analysis

15 Merchant Acquiring

15.1 Merchant Acquiring Market Analysis

16 Appendix

16.1 Tables

16.2 Contact GlobalData

16.3 About GlobalData

16.4 GlobalData’s Services

16.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Mexico – Key Facts, 2014

Table 4: Regional Benchmarking of Mexican Payment Cards, 2014

Table 5: Mexico – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Travelers, 2015

Table 8: Cards for Shoppers, 2015

Table 9: Cards for Students and the Youth Population, 2015

Table 10: Commercial Cards Comparison and Key Features, 2015

Table 11: Mexico – New Product Launches

Table 12: Financial Inclusion in Mexico, 2011–2014

Table 13: Mexico – Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014

Table 14: Mexico – Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019

Table 15: Mexico – Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014

Table 16: Mexico – Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019

Table 17: Mexico – Payment Instrument Transaction Values (MXN Billion), 2010–2014

Table 18: Mexico – Payment Instrument Transaction Values (US$ Billion), 2010–2014

Table 19: Mexico – Payment Instrument Transaction Volumes (Million), 2010–2014

Table 20: Mexico – Number of Payment Cards in Circulation by Type (Million), 2010–2019

Table 21: Mexico – Volume of Payment Card Transactions by Type (Million), 2010–2019

Table 22: Mexico – Value of Payment Card Transactions by Type (MXN Billion), 2010–2019

Table 23: Mexico – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019

Table 24: Mexico – Personal and Commercial Card Transaction Volumes ( Million), 2010–2019

Table 25: Mexico – Personal and Commercial Card Transaction Values (MXN Billion), 2010–2019

Table 26: Mexico – Personal and Commercial Card Transaction Values (US$ Billion), 2010–2019

Table 27: Mexico – Number of Debit Cards in Circulation (Million), 2010–2019

Table 28: Mexico – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 29: Mexico – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 30: Mexico – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 31: Mexico – Number of Debit Cards in Circulation by Scheme (Million), 2010–2014

Table 32: Mexico – Debit Card Transaction Values by Scheme (MXN Billion), 2010–2014

Table 33: Mexico – Debit Card Transaction Values by Scheme (US$ Billion), 2010–2014

Table 34: Mexico – Debit Card Transaction Values by Issuer (MXN Billion), 2010–2014

Table 35: Mexico – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014

Table 36: Mexico – Number of Credit Cards in Circulation (Million), 2010–2019

Table 37: Mexico – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 38: Mexico – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 39: Mexico – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 40: Mexico – Number of Credit Cards in Circulation by Scheme (Million), 2010–2014

Table 41: Mexico – Credit Card Transaction Values by Scheme (MXN Billion), 2010–2014

Table 42: Mexico – Credit Card Transaction Values by Scheme (US$ Billion), 2010–2014

Table 43: Mexico – Pay Later Card Transaction Values by Issuer (MXN Billion), 2010–2014

Table 44: Mexico – Pay Later Card Transaction Values by Issuer (US$ Million), 2010–2014

Table 45: Mexico – Credit Card Balances Outstanding by Issuer (MXN Billion), 2010–2014

Table 46: Mexico – Credit Card Balances Outstanding by Issuer (US$ Billion), 2010–2014

Table 47: Mexico – Number of Charge Cards in Circulation (Million), 2010–2019

Table 48: Mexico – Charge Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 49: Mexico – Charge Card Total and Average Transaction Values by Channel, 2010–2019

Table 50: Mexico – Charge Card Total and Average Transaction Values by Channel, 2010–2019

Table 51: Mexico – Number of Charge Cards in Circulation by Scheme (Thousand), 2010–2014

Table 52: Mexico – Charge Card Transaction Values by Scheme (MXN Billion), 2010–2014

Table 53: Mexico – Charge Card Transaction Values by Scheme (US$ Billion), 2010–2014

Table 54: Mexico – Number of Commercial Cards in Circulation (Thousand), 2010–2019

Table 55: Mexico – Commercial Card Transaction Values (MXN Billion), 2010–2019

Table 56: Mexico – Commercial Card Transaction Values (US$ Billion), 2010–2019

Table 57: Mexico – Number of Prepaid Cards in Circulation (Million), 2010–2019

Table 58: Mexico – Prepaid Card Transaction Values (MXN Billion), 2010–2019

Table 59: Mexico – Prepaid Card Transaction Values (US$ Billion), 2010–2019

Table 60: Mexico – Merchant Acquiring Transaction Volume by Card Type (Million), 2010–2019

Table 61: Mexico – Merchant Acquiring Transaction Value by Card Type (MXN Billion), 2010–2019

Table 62: Mexico – Merchant Acquiring Transaction Value by Card Type (US$ Billion), 2010–2019

Table 63: Mexico – Acquirers’ Transaction Volume (Million), 2010–2014

Table 64: Mexico – Acquirers’ Transaction Value (MXN Billion), 2010–2014

Table 65: Mexico – Acquirers’ Transaction Value (US$ Billion), 2010–2014

Table 66: Mexico – Retail Outlets and Total Merchant Accounts (Thousand), 2010–2019

List of Figures

Figure 1: Mexico – Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Mexico – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Mexico – Total Population and Structure, 2014

Figure 4: Mexico – Economic Indicators, 2010–2019

Figure 5: Mexico – Number of ATMs, POS Terminals and Commercial Bank Branches, 2015

Figure 6: Mexico – Retail Sales and E-Commerce Value (US$ Billion), 2010–2014

Figure 7: Mexico – Cards and Payments Industry Segmentation by Card Type, 2015

Figure 8: Mexico – Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010–2019

Figure 9: Mexico – Volume and Value of Payment Card Transactions by Type (%), 2010–2019

Figure 10: Mexico – Personal and Commercial Card, Transaction Volumes and Values (%), 2010–2019

Figure 11: Mexico – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010–2019

Figure 12: Mexico – Debit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 13: Mexico – Debit Card Scheme and Issuer Shares in Terms of Transaction Values (%), 2014

Figure 14: Mexico – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019

Figure 15: Mexico – Credit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 16: Mexico – Credit Card Scheme and Issuer Shares in Terms of Transaction Values (%), 2014

Figure 17: Mexico – Credit Card Issuers’ Market Share in Terms of Outstanding Balances (%), 2014

Figure 18: Mexico – Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010–2019

Figure 19: Mexico – Charge Card Transaction Volumes and Values by Channel, 2010–2019

Figure 20: Mexico – Charge Card Scheme Shares in Terms of Transaction Values (%), 2014

Figure 21: Mexico – Number of Commercial Cards in Circulation and Transaction Value, 2010–2019

Figure 22: Mexico – Number of Prepaid Cards in Circulation and Transaction Value, 2010–2019

Figure 23: Mexico – Merchant Acquiring Transaction Volume and Value, 2010–2019

Figure 24: Mexico – Acquirers’ Market Share in Terms of Transaction Volume and Value (%), 2014

Figure 25: Mexico – Number of Retail Outlets and Total Merchant Accounts (Thousand), 2010–2019

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