The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019

Poland is one of the most advanced and innovative payment markets in Europe, offering consumers broad access to the latest technology in electronic payments. Nevertheless, cash is still very popular, but payment card use is rising as consumers enthusiastically embrace electronic payments, moving from cash to payment cards to contactless, almost completely abandoning checks. Poland has taken what the cards and payments industry has to offer, and is adapting it to suit its changing circumstances.

Poland was one of Europe’s early adopters of contactless technology, and consumers are among the highest users of contactless payments, behind the UK and France. Contactless is seen as an area of huge potential in Poland, especially by Visa, which sees the advance of contactless as highly successful. Visa is heavily promoting contactless payment cards in Poland, and growth has been so impressive that Poland is now Visa’s largest contactless market in Europe. Use of contactless cards is dependent on infrastructure being in place, investment in which is starting to bring results. There were 10,000 terminals that could accept contactless cards in 2011, and according to Visa Europe, 354,000 terminals supported contactless payments as of March 2015.

Although cash is very much the dominant means of payment, there was a considerable growth in the volume of debit card transactions during the review period (2010 to 2014). The figure grew from 1.3 billion in 2010 to 2.2 billion in 2014, as consumers preferred debt-free payments and avoided unnecessary expenditure. Rising acceptance of contactless payments at retailers also supported growth in debit card transaction volumes and values – a trend that is anticipated to continue.

Aggressive advertising campaigns by banks have concentrated on the promotion of current accounts, as each new current account automatically comes with a debit card. This has resulted in growth in the number of debit cards in circulation. The government has also encouraged businesses to open bank accounts for their employees, and salaries are now paid into bank accounts, resulting in increase in the number of debit cards in circulation.

Scope

• Detailed insights into payment instruments, including: credit transfers, cash transactions, checks, direct debits and payment cards

• An overview of Poland's key alternative payment instruments

• An analysis of the Polish e-commerce market and online payment types

• Insights into strategies adopted by banks and other financial institutions to market debit, credit and charge cards

• Size of the market for Poland's cards and payments industry in 2014, and forecast figures to 2019

• Details of the different demographic, economic, infrastructural and business drivers affecting Poland's cards and payments industry

• An outline of the current regulatory framework in the industry

• Profiles of major banks operating in Poland's cards and payments industry

Key Highlights

What are Polish banks doing to capitalize on the growing popularity of contactless mobile payments (m-payments)? Which initiative has Bank BPH rolled out for credit card holders in the Polish cards and payments market? How have credit cardholders benefited from this initiative? Which major players in the market participate in this program? Which nine Polish banks have partnered to launch m-payments services?

What are banks in Poland slowly achieving? What is the key benefit they are seeking from this process? Which was Poland's first digital bank and who are they actively targeting with their banking services? What is being done to encourage online and mobile payments? What threat could this pose to traditional payment methods?

Reasons to buy

• Apply GlobalData’s top-level historic and forecast market data to inform your activities in each sector of Poland’s cards and payments industry

• Investigate the key market trends and growth opportunities and identify those which best suit your expansion strategy

• Assess the competitive dynamics of Poland's cards and payments industry to position your operations in order to maximize your competitive advantage

• Analyze the marketing strategies adopted for selling various card products in Poland and emulate those which provide the best opportunity to expand your product portfolio

• Identify the key regulations governing Poland’s cards and payments industry and address any compliance issues that might potentially hinder your position in the market

Companies mentioned

PKO Bank Polski

mBank

Bank Zachodni WBK

Bank Pekao

ING Bank Śląski

Citi Handlowy

Visa

MasterCard

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 Przelewy24

6.1.2 Trustly

6.1.3 MasterPass

6.1.4 PayLane

6.1.5 DotPay

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 Rules under the Electronic Payments Instruments Act, 2002

7.1.2 Prospective regulatory standards in Poland’s cards and payments industry

7.1.3 SEPA Card standardization

7.1.4 Principles related to interchange fees

7.1.5 Principles related to interoperability

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation and New Product Launches

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

9.2 New Product Launches

10 Payment Cards

10.1 Payment Cards Analysis

10.1.1 Volume and value of payment card transactions by type

10.1.2 Personal vs commercial cards

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction value

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme and issuer shares in terms of transaction value

12.1.3 Credit cards comparison

13 Charge Cards

13.1 Charge Card Market Analysis

13.1.1 Charge card transaction volumes and values by channel

13.1.2 Charge card scheme shares in terms of transaction value

13.1.3 Charge cards comparison

14 Commercial Cards

14.1 Commercial Card Market Analysis

14.1.1 Commercial cards comparison

15 Card Issuers

15.1 PKO Bank Polski

15.2 mBank

15.3 Bank Zachodni WBK

15.4 Bank Pekao

15.5 ING Bank Śląski

16 Prepaid Cards

16.1 Prepaid Card Market Analysis

16.1.1 Prepaid cards comparison

17 Merchant Acquiring

17.1 Merchant Acquiring Market Analysis

18 Appendix

18.1 Tables

18.2 Contact GlobalData

18.3 About GlobalData

18.4 GlobalData’s Services

18.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Poland – Key Facts, 2014

Table 4: Regional Benchmarking of Polish Payment Cards, 2014

Table 5: Poland – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Travelers, 2015

Table 8: Cards for Retail Shoppers, 2015

Table 9: Virtual Cards for Online Shoppers, 2015

Table 10: Cards for Students and Young Population, 2015

Table 11: Commercial Cards Comparison and Key Features, 2015

Table 12: Poland – New Product Launches

Table 13: Poland – Debit Cards Comparison and Key Features, 2015

Table 14: Poland – Credit Cards Comparison and Key Features, 2015

Table 15: Poland – Charge Cards Comparison and Key Features, 2015

Table 16: Poland – Commercial Cards Comparison and Key Features, 2015

Table 17: Poland – Prepaid Cards Comparison and Key Features, 2015

Table 18: Poland – Payment Instrument Transaction Values (PLN Billion), 2010–2014

Table 19: Poland – Payment Instrument Transaction Values (US$ Billion), 2010–2014

Table 20: Poland – Payment Instrument Transaction Volumes (Million), 2010–2014

Table 21: Poland – Number of Payment Cards in Circulation by Type (Million), 2010–2019

Table 22: Poland – Volume of Payment Card Transactions by Type (Million), 2010–2019

Table 23: Poland – Value of Payment Card Transactions by Type (PLN Billion), 2010–2019

Table 24: Poland – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019

Table 25: Poland – Personal and Commercial Cards Transaction Value (PLN Billion), 2010–2019

Table 26: Poland – Personal and Commercial Cards Transaction Value (US$ Billion), 2010–2019

Table 27: Poland – Personal and Commercial Cards Transaction Volume (Million), 2010–2019

Table 28: Poland – Number of Debit Cards in Circulation (Million), 2010–2019

Table 29: Poland – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 30: Poland – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 31: Poland – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 32: Poland – Number of Debit Cards in Circulation By Scheme (Million), 2010–2014

Table 33: Poland – Debit Card Transaction Values By Scheme (PLN Billion), 2010–2014

Table 34: Poland – Debit Card Transaction Values By Scheme (US$ Billion), 2010–2014

Table 35: Poland – Debit Card Transaction Values by Issuer (PLN Billion), 2010–2014

Table 36: Poland – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014

Table 37: Poland – Number of Credit Cards in Circulation (Million), 2010–2019

Table 38: Poland – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 39: Poland – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 40: Poland – Credit Card Total and Average Transaction Value by Channel, 2010–2019

Table 41: Poland – Number of Credit Cards in Circulation By Scheme (Thousand), 2010–2014

Table 42: Poland – Credit Card Transaction Values By Scheme (PLN Billion), 2010–2014

Table 43: Poland – Credit Card Transaction Values By Scheme (US$ Billion), 2010–2014

Table 44: Poland – Pay Later Card Transaction Values By Issuer (PLN Million), 2010–2014

Table 45: Poland – Pay Later Card Transaction Values By Issuer (US$ Million), 2010–2014

Table 46: Poland – Number of Charge Cards in Circulation (Thousand), 2009–2018

Table 47: Poland – Charge Card Transaction Volumes and Frequency by Channel, 2009–2018

Table 48: Poland – Charge Card Total and Average Transaction Values by Channel, 2009–2018

Table 49: Poland – Charge Card Total and Average Transaction Values by Channel, 2009–2018

Table 50: Poland – Number of Charge Cards in Circulation By Scheme (Thousand), 2010–2014

Table 51: Poland – Charge Card Transaction Values By Scheme (PLN Billion), 2010–2014

Table 52: Poland – Charge Card Transaction Values By Scheme (US$ Million), 2010–2014

Table 53: Poland – Number of Commercial Cards in Circulation (Thousand), 2010–2019

Table 54: Poland – Commercial Card Transaction Values (PLN Billion), 2010–2019

Table 55: Poland – Commercial Card Transaction Values (US$ Billion), 2010–2019

Table 56: Poland – Number of Prepaid Cards in Circulation (Million), 2010–2019

Table 57: Poland – Prepaid Card Transaction Values (PLN Million), 2010–2019

Table 58: Poland – Prepaid Card Transaction Values (US$ Million), 2010–2019

Table 59: Poland – Merchant Acquiring Transaction Volume by Card Type (Million), 2010–2019

Table 60: Poland – Merchant Acquiring Transaction Value by Card Type (PLN Billion), 2010–2019

Table 61: Poland – Merchant Acquiring Transaction Value by Card Type (US$ Billion), 2010–2019

Table 62: Poland – Acquirers’ Transaction Volume (Million), 2010–2014

Table 63: Poland – Acquirers’ Transaction Value (PLN Billion), 2010–2014

Table 64: Poland – Acquirers’ Transaction Value (US$ Billion), 2010–2014

Table 65: Poland – Retail Outlets and Merchant Accounts (Thousand), 2010–2019

List of Figures

Figure 1: Poland – Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Poland – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Poland – E-Commerce Value (US$ Billion) and Payment Types

Figure 4: Poland – Total Population and Structure, 2014

Figure 5: Poland – Economic Indicators, 2010–2019

Figure 6: Poland – Number of ATMs, POS Terminals and Commercial Bank Branches

Figure 7: Poland – Retail Sales and Household Final Consumption Expenditure Per Capita, 2010–2014

Figure 8: Poland – Cards and Payments Industry Segmentation by Card Type, 2015

Figure 9: Poland – Growth in Payment Cards Transaction Value and Circulation by Type, 2010–2019

Figure 10: Poland – Volume and Value of Payment Card Transactions by Type (%), 2010–2019

Figure 11: Poland – Personal and Commercial Cards, Transaction Volume and Value (%), 2010–2019

Figure 12: Poland – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010–2019

Figure 13: Poland – Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014

Figure 14: Poland – Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019

Figure 15: Poland – Debit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 16: Poland – Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 17: Poland – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019

Figure 18: Poland – Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014

Figure 19: Poland – Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019

Figure 20: Poland – Credit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 21: Poland – Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 22: Poland – Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010–2019

Figure 23: Poland – Charge Card Transaction Volumes and Values by Channel, 2010–2019

Figure 24: Poland – Charge Card Scheme Shares in Terms of Transaction Value (%), 2014

Figure 25: Poland – Number of Commercial Cards in Circulation and Transaction Value, 2010–2019

Figure 26: Poland – Number of Prepaid Cards in Circulation and Transaction Value, 2010–2019

Figure 27: Poland – Merchant Acquiring Transaction Volume and Value, 2010–2019

Figure 28: Poland – Acquirers’ Market Share in Terms of Transaction Volume and Value (%), 2014

Figure 29: Poland – Number of Retail Outlets and Total Merchant Accounts (Thousand), 2010–2019

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