The Cards and Payments Industry in Germany: Emerging Trends and Opportunities to 2019

GlobalData’s 'The Cards and Payments Industry in Germany: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Germany's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in the regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Scope

• This report provides a comprehensive analysis of Germany's cards and payments industry.

• It provides current values for Germany's cards and payments industry for 2014, and forecast figures to 2019.

• It details the different economic, infrastructural and business drivers affecting Germany's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details marketing strategies used by various banks and other institutions.

• It profiles major banks in Germany's cards and payments industry.

Key Highlights

• Germany is one of Europe’s largest payment cards markets, and is the third-largest in terms of annual card transaction value. It is still far from being recognized as a fully mature market, however, as the average number of monthly card transactions by consumers in Germany was 2.5 in 2014, much lower than France (9.4) and the UK (6.5).

• The German credit card market is anticipated to be affected negatively by the interchange fee cap at 0.3%, especially for banks that issue Visa and MasterCard-brand credit cards. These banks are anticipated to witness severe revenue erosion and to compensate, banks are anticipated to increase annual fees or reduce reward benefits to credit cardholders, limiting credit card market growth potential.

• NFC-based mobile payments are gradually gaining prominence in Germany, as retailers and mobile operators actively promote NFC technology to improve their business. Consumer preferences for secure payment services that allow them to purchase products are also gaining ground in Germany.

Reasons to buy

• Make strategic business decisions, using top-level historic and forecast market data, related to Germany's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities in Germany's cards and payments industry.

• Assess the competitive dynamics in Germany's cards and payments industry.

• Gain insights into marketing strategies used for various card types in Germany.

• Gain insights into key regulations governing Germany's cards and payments industry.

Companies mentioned

Deutscher Sparkassen- und Giroverband (DSGV)

Bundesverband der Deutschen Volksbanken und Raiffeisenbanke (BVR)

Deutsche Bank

Commerzbank

Targobank

Commerzbank

Girocard

American Express

Visa

MasterCard

Diners Club

Table of Contents

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payments Environment

4.2 Alternative Payment Instruments

4.2.1 Giropay

4.2.2 PayPal

4.2.3 PaySafeCard

4.2.4 Sofort

4.2.5 RatePAY

4.2.6 Barzahlen

4.2.7 BarPay

5 Regulations in the Cards and Payments Industry

5.1 Regulatory Framework

5.1.1 SEPA cards framework

5.1.2 Guidelines and requirements of the PSD

5.1.3 The regulation on cross-border payments in Euro

5.1.4 EPC publishes mobile contactless SEPA guidelines

5.1.5 Interchange fee regulation

5.2 Anti-Money Laundering (AML)

5.3 Foreign Direct Investment (FDI) Regulations

6 Analysis of Cards and Payments Industry Drivers

6.1 Demographic Drivers

6.2 Economic Drivers

6.3 Infrastructure Drivers

6.4 Business Drivers

7 Market Segmentation and New Product Launches

7.1 Market Segmentation and Targeting

7.1.1 Consumer cards

7.1.2 Commercial cards

7.2 New Product Launches

8 Payment Cards

8.1 Payment Card Analysis

8.1.1 Volume and value of payment card transactions by type

8.1.2 Personal vs commercial cards

9 Debit Cards

9.1 Debit Card Market Analysis

9.1.1 Debit card transaction volumes and values by channel

9.1.2 Debit card scheme shares in terms of number of cards in circulation and transaction value

9.1.3 Debit card issuers’ market shares

9.1.4 Debit cards comparison

10 Credit Cards

10.1 Credit Card Market Analysis

10.1.1 Credit card transaction volumes and values by channel

10.1.2 Credit card scheme shares in terms of number of cards in circulation and transaction value

10.1.3 Pay later card issuers’ market share

10.1.4 Credit cards comparison

11 Charge Cards

11.1 Charge Card Market Analysis

11.1.1 Charge card transaction volumes and values by channel

11.1.2 Charge card scheme shares in terms of number of cards in circulation and transaction value

11.1.3 Charge cards comparison

12 Commercial Cards

12.1 Commercial Card Market Analysis

12.1.1 Commercial cards comparison

13 Card Fraud Statistics

13.1 Card Fraud Analysis

14 Card Issuers

14.1 Deutscher Sparkassen- und Giroverband (DSGV)

14.2 Bundesverband der Deutschen Volksbanken und Raiffeisenbanke (BVR)

14.3 Deutsche Bank

14.4 Commerzbank

14.5 Targobank

15 Prepaid Cards

15.1 Prepaid Card Market Analysis

15.1.1 Prepaid cards comparison

16 Private Label Cards

16.1 Private Label Card Market Analysis

17 Merchant Acquiring

17.1 Merchant Acquiring Market Analysis

18 Appendix

18.1 Tables

18.2 Contact GlobalData

18.3 About GlobalData

18.4 GlobalData’s Services

18.5 Disclaimer

List of Tables

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Germany – Key Facts, 2014

Table 4: Regional Benchmarking of German Payment Cards, 2014

Table 5: Germany – Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Travelers, 2015

Table 8: Cards for Shoppers, 2015

Table 9: Cards for Students and Youth Population, 2015

Table 10: Co-branded Cards, 2015

Table 11: Commercial Cards Comparison and Key Features, 2015

Table 12: Germany – New Product Launches

Table 13: Germany – Debit Cards Comparison and Key Features, 2014

Table 14: Germany – Gold Credit Cards Comparison and Key Features, 2014

Table 15: Germany – Premium Credit Cards Comparison and Key Features, 2014

Table 16: Germany – Charge Cards Comparison and Key Features, 2014

Table 17: Germany – Commercial Cards Comparison and Key Features, 2014

Table 18: Germany – Prepaid Cards Comparison and Key Features, 2015

Table 19: Germany – Payment Instrument Transaction Values (EUR Billion), 2010–2014

Table 20: Germany – Payment Instrument Transaction Values (US$ Billion), 2010–2014

Table 21: Germany – Payment Instrument Transaction Volumes (Million), 2010–2014

Table 22: Germany – Number of Payment Cards in Circulation by Type (Million), 2010–2019

Table 23: Germany – Volume of Payment Card Transactions by Type (Million), 2010–2019

Table 24: Germany – Value of Payment Card Transactions by Type (EUR Billion), 2010–2019

Table 25: Germany – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019

Table 26: Germany – Personal and Commercial Card Transaction Volumes (Million), 2010–2019

Table 27: Germany – Personal and Commercial Card Transaction Values (EUR Billion), 2010–2019

Table 28: Germany – Personal and Commercial Card Transaction Values (US$ Billion), 2010–2019

Table 29: Germany – Number of Debit Cards in Circulation (Million), 2010–2019

Table 30: Germany – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 31: Germany – Debit Card Total and Average Transaction Values by Channel, 2010–2019

Table 32: Germany – Debit Cards Total and Average Transaction Value by Channel, 2010–2019

Table 33: Germany – Number of Debit Cards in Circulation By Scheme (Million), 2010–2014

Table 34: Germany – Debit Card Transaction Values By Scheme (EUR Billion), 2010–2014

Table 35: Germany – Debit Card Transaction Values By Scheme (US$ Billion), 2010–2014

Table 36: Germany – Debit Card Transaction Values by Issuer (EUR Billion), 2010–2014

Table 37: Germany – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014

Table 38: Germany – Number of Credit Cards in Circulation (Million), 2010–2019

Table 39: Germany – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019

Table 40: Germany – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 41: Germany – Credit Card Total and Average Transaction Values by Channel, 2010–2019

Table 42: Germany – Number of Credit Cards in Circulation By Scheme (Thousand), 2010–2014

Table 43: Germany – Credit Card Transaction Values By Scheme (EUR Million), 2010–2014

Table 44: Germany – Credit Card Transaction Values By Scheme (US$ Million), 2010–2014

Table 45: Germany – Pay Later Card Transaction Values By Issuer (EUR Billion), 2010–2014

Table 46: Germany – Pay Later Card Transaction Values By Issuer (US$ Billion), 2010–2014

Table 47: Germany – Number of Charge Cards in Circulation (Million), 2009–2018

Table 48: Germany – Charge Card Transaction Volumes and Frequency by Channel, 2009–2018

Table 49: Germany – Charge Card Total and Average Transaction Values by Channel, 2009–2018

Table 50: Germany – Charge Card Total and Average Transaction Values by Channel, 2009–2018

Table 51: Germany – Number of Charge Cards in Circulation By Scheme (Million), 2010–2014

Table 52: Germany – Charge Card Transaction Values By Scheme (EUR Billion), 2010–2014

Table 53: Germany – Charge Card Transaction Values By Scheme (US$ Billion), 2009–2013

Table 54: Germany – Number of Commercial Cards in Circulation (Million), 2010–2019

Table 55: Germany – Commercial Card Transaction Values (EUR Billion), 2010–2019

Table 56: Germany – Commercial Card Transaction Values (US$ Billion), 2010–2019

Table 57: Germany – Card Fraud (EUR Million), 2010–2014

Table 58: Germany – Card Fraud (US$ Million), 2010–2014

Table 59: Germany – Number of Prepaid Cards in Circulation (Million), 2010–2019

Table 60: Germany – Prepaid Card Transaction Values (EUR Million), 2010–2019

Table 61: Germany – Prepaid Card Transaction Values (US$ Million), 2010–2019

Table 62: Germany – Merchant Acquiring Transaction Volume by Card Type (Billion), 2010–2019

Table 63: Germany – Merchant Acquiring Transaction Value by Card Type (EUR Billion), 2010–2019

Table 64: Germany – Merchant Acquiring Transaction Value by Card Type (US$ Billion), 2010–2019

Table 65: Germany – Acquirers’ Transaction Volume (Million), 2010–2014

Table 66: Germany – Acquirers’ Transaction Value (EUR Billion), 2010–2014

Table 67: Germany – Acquirers’ Transaction Value (US$ Billion), 2010–2014

Table 68: Germany – Retail Outlets and Merchant Accounts (Thousand), 2010–2019

List of Figures

Figure 1: Germany – Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Germany – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Germany – Total Population and Structure, 2014

Figure 4: Germany – Internet and Mobile Penetration (Users per 100 Inhabitants), 2010–2019

Figure 5: Germany – Economic Indicators, 2010–2019

Figure 6: Germany – Number of ATMs, POS Terminals and Branches of Credit Institutions, 2010–2019

Figure 7: Germany – Household Final Consumption Expenditure Per Capita and Retail Sales, 2010–2014

Figure 8: Germany – E-Commerce Value (US$ Billion), 2010–2019

Figure 9: Germany – Outbound and Inbound Trips Volume and Spending, 2010–2019

Figure 10: Germany – Cards and Payments Industry Segmentation by Card Type, 2015

Figure 11: Germany – Growth in Payment Card Transaction Values and Circulation by Type, 2010–2019

Figure 12: Germany – Volume and Value of Payment Card Transactions by Type (%), 2010–2019

Figure 13: Germany – Personal and Commercial Card, Transaction Volumes and Values (%), 2010–2019

Figure 14: Germany – Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010–2019

Figure 15: Germany – Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014

Figure 16: Germany – Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019

Figure 17: Germany – Debit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 18: Germany – Debit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014

Figure 19: Germany – Debit Card Issuers’ Market Shares in Terms of Transaction Value (%), 2014

Figure 20: Germany – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019

Figure 21: Germany – Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014

Figure 22: Germany – Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019

Figure 23: Germany – Credit Card Transaction Volumes and Values by Channel, 2010–2019

Figure 24: Germany – Credit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014

Figure 25: Germany – Pay Later Card Issuers’ Market Share in Terms of Transaction Value (%), 2014

Figure 26: Germany – Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010–2019

Figure 27: Germany – Charge Card Transaction Volumes and Values by Channel, 2010–2019

Figure 28: Germany – Charge Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014

Figure 29: Germany – Number of Commercial Cards in Circulation and Transaction Values, 2010–2019

Figure 30: Germany – Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2010 and 2014

Figure 31: Germany – Number of Prepaid Cards in Circulation and Transaction Values, 2010–2019

Figure 32: Germany – Number of Private Label Cards With Payment Function (Million), 2014

Figure 33: Germany – Merchant Acquiring Transaction Volume and Value by Card Type, 2010–2019

Figure 34: Germany – Acquirers’ Market Share in Terms of Transaction Volume and Value %, 2014

Figure 35: Germany – Number of Retail Outlets and Merchant Accounts (Thousand), 2010–2019

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