Italy’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

The Italian card payments channel registered growth during the review period (2009–2013). In terms of number of cards in circulation, the channel registered a CAGR of 6.96% to reach 116.0 million cards by the end of 2013. The channel valued EUR363.3 billion (US$481.6 billion) in 2013.

The prepaid card category is expected to record the highest growth prospects both in terms of the volume of cards in issue and transaction value. In terms of card volume, the prepaid category is anticipated to post a forecast-period CAGR of 17.42% and register a CAGR of 13.41% in terms of transaction value. In volume and value terms, the open-loop prepaid segment is expected to post respective CAGRs of 16.91% and 12.47%.

In value terms, the credit card market posted a review-period CAGR of 1.59%, from EUR59.3 billion (US$82.3 billion) in 2009 to EUR63.1 billion (US$83.7 billion) in 2013. The impact of financial crisis resulted in waning growth in the Italian credit card market, which adversely impacted consumer confidence and forced companies to cut costs. The transaction value of commercial credit cards exhibited a review-period CAGR of 0.89%. Although growth has been impacted, the market still occupies a market share of 11.6% in terms of all Italian card payment channels. This is the result of a government policy of restricting limits on cash payment to EUR1,000 (US$1,390) − above this figure all payments must be made through cards.

In early 2014, MasterCard launched its new platform for digital payments called MasterPass. It helps to make the online transactions and m-commerce faster and more secure, supporting electronic commerce (e-commerce) and mobile commerce (m-commerce) market growth over the forecast period.

Scope

• This report provides a comprehensive analysis of Italy's cards and payments industry.

• It provides current values for Italy's cards and payments industry for 2013, and forecast figures for 2018.

• It details the different economic, infrastructural and business drivers affecting Italy's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details the marketing strategies used by various banks and other institutions.

• It profiles the major banks in Italy's cards and payments industry.

Key Highlights

• The Italian card payments channel registered growth during the review period (2009–2013). In terms of number of cards in circulation, the channel registered a CAGR of 6.96% to reach 116.0 million cards by the end of 2013. The channel valued EUR363.3 billion (US$481.6 billion) in 2013.

• The prepaid card category is expected to record the highest growth prospects both in terms of the volume of cards in issue and transaction value. In terms of card volume, the prepaid category is anticipated to post a forecast-period CAGR of 17.42% and register a CAGR of 13.41% in terms of transaction value. In volume and value terms, the open-loop prepaid segment is expected to post respective CAGRs of 16.91% and 12.47%.

• The debit card category held the second-highest share with 37.2% in 2013. During the review period, the number of debit cards in circulation grew from 34.2 million in 2009 to 43.2 million in 2013, at a CAGR of 5.99%. Credit and charge cards are expected to decline at a forecast-period CAGR of -3.99%, from 13.1 million cards in circulation in 2014 to 11.1 million in 2018. During the review period the charge card category registered a CAGR of -7.88%.

• The credit crunch, coupled with a decreasing appetite to accumulate debt is expected to discourage consumers from subscribing to credit cards. Credit cards held the smallest share of 11.6% in 2013. In terms of the number of cards in circulation, the category recorded a review-period CAGR of -3.70%. Over the forecast period, credit cards are expected to decline at a CAGR of -0.21% to reach 13.3 million in 2018.

Reasons to buy

• Make strategic business decisions using top-level historic and forecast market data related to Italy's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities within Italy's cards and payments industry.

• Assess the competitive dynamics in Italy's cards and payments industry.

• Gain insights in to the marketing strategies used for selling various card types in Italy.

• Gain insights into key regulations governing Italy's cards and payments industry.

Companies mentioned

Intesa Sanpaola

Banca Nazionale del Lavoro

Deutsche Bank

Findomestic Banca

CartaSi SpA

Bancomat

MasterCard

Visa

American Express

Diners Club

Table of Contents

1 Executive Summary

2 Analysis of Industry Environment, Key Trends and Drivers

2.1 Payment Infrastructure and emerging technologies

2.1.1 Automatic Teller Machines (ATMs)

2.1.2 Point of sale (POS) terminals

2.1.3 Internet penetration

2.1.4 Contactless technology

2.1.5 Europay, MasterCard and Visa (EMV)

2.1.6 M-Payment

2.2 Business Drivers

2.2.1 Growth of e-commerce

2.2.2 Retail sales value

2.3 Economic Drivers

2.3.1 Nominal GDP per capita

2.3.2 Real GDP growth

2.3.3 Inflation

3 Cards and Payments Industry Share Analysis

3.1 Industry Overview

3.1.1 Cash

3.1.2 Checks

3.1.3 Direct debits

3.1.4 Credit transfers

3.1.5 Cards

4 Regulatory Framework and Card Fraud Statistics

4.1 Regulatory Framework

4.2 SEPA cards framework

4.3 Anti-money laundering framework

4.3.1 Foreign direct investment (FDI) regulations

4.4 Card Fraud Statistics

4.4.1 Card-not-present

4.4.2 Counterfeit card

4.4.3 Lost or stolen card

4.4.4 Card ID theft

5 Emerging Consumer Attitudes and Trends

5.1 Market Segmentation and Targeting

5.1.1 Retail segment

5.1.2 Corporate segment

5.2 Travel and Tourism Spending

5.2.1 Outbound tourists volume

5.2.2 Outbound tourist spending

5.3 Retail Card Expenditure

5.3.1 Analysis by product categories

5.3.2 Analysis by retail channels

6 Analysis of Card Payments and Growth Prospects

6.1 Channel Share Analysis by Card Category

6.2 Size and Forecast of the Card Payments Channel

6.2.1 Analysis by volume of cards in circulation

6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects

7.1 Overall Category Size and Forecast

7.1.1 Analysis by volume of cards in circulation

7.1.2 Analysis by transaction value

7.1.3 Analysis by transaction volume

7.2 Transaction Share Analysis by Channel

7.2.1 Analysis by transaction value

7.2.2 Analysis by transaction volume

7.3 Personal Credit Cards Size and Forecast

7.3.1 Analysis by volume of cards in circulation

7.3.2 Analysis by transaction value

7.3.3 Analysis by transaction volume

7.4 Commercial Credit Cards Size and Forecast

7.4.1 Analysis by number of cards in circulation

7.4.2 Analysis by transaction value

7.4.3 Analysis by transaction volume

7.5 Competitive Landscape

7.5.1 Scheme share analysis

7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects

8.1 Overall Category Size and Forecast

8.1.1 Analysis by volume of cards in circulation

8.1.2 Analysis by transaction value

8.1.3 Analysis by transaction volume

8.2 Transaction Share Analysis by Channel

8.2.1 Analysis by transaction value

8.2.2 Analysis by transaction volume

8.3 Competitive Landscape

8.3.1 Scheme share analysis

8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects

9.1 Overall Category Size and Forecast

9.1.1 Analysis by volume of cards in circulation

9.1.2 Analysis by transaction value

9.1.3 Analysis by transaction volume

9.2 Transaction Share Analysis by Channel

9.2.1 Analysis by transaction value

9.2.2 Analysis by transaction volume

9.3 Personal Charge Cards Size and Forecast

9.3.1 Analysis by number of cards in circulation

9.3.2 Analysis by transaction value

9.3.3 Analysis by transaction volume

9.4 Commercial Charge Cards Size and Forecast

9.4.1 Analysis by volume of cards in circulation

9.4.2 Analysis by transaction value

9.4.3 Analysis by transaction volume

9.5 Competitive Landscape

9.5.1 Scheme share analysis

9.5.2 Issuer share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects

10.1 Overall Category Size and Forecast

10.1.1 Analysis by volume of cards in circulation

10.1.2 Analysis by transaction value

10.2 Open-Loop Prepaid Cards Segment Size and Forecast

10.2.1 Analysis by number of cards in circulation

10.2.2 Analysis by transaction value

10.3 Closed-Loop Prepaid Cards Segment Size and Forecast

10.3.1 Analysis by volume of cards in circulation

10.3.2 Analysis by transaction value

11 Merchant Acquiring

12 Company Profiles of Card Issuers

12.1 Intesa Sanpaolo

12.1.1 Key financials

12.1.2 Card portfolio

12.1.3 Strategies

12.2 Banca Nazionale del Lavoro

12.2.1 Key financials

12.2.2 Card portfolio

12.2.3 Strategies

12.3 Deutsche Bank

12.3.1 Key financials

12.3.2 Card portfolio

12.3.3 Strategies

12.4 Findomestic Banca

12.4.1 Card portfolio

12.4.2 Strategies

12.5 CartaSi SpA

12.5.1 Key financials

12.5.2 Card portfolio

12.5.3 Strategies

13 Appendix

13.1 Methodology

13.2 Contact GlobalData

13.3 About GlobalData

13.4 GlobalData’s Services

13.5 Definitions

13.6 Disclaimer

List of Tables

Table 1: Italian Payment Channels (EUR Billion), 2009–2013

Table 2: Market Entry Strategies of Foreign Banks

Table 3: Italian Card Fraud (EUR Million), 2009–2013

Table 4: Italy − Specialized Cards for Frequent Travelers, 2014

Table 5: Italy − Cards for Special Customer Groups

Table 6: Italy – Specialized Cards for Youth

Table 7: Italy – Specialized Cards for Catering to Business Needs

Table 8: Italian Card Spending by Retail Product Category (EUR Million), 2008 and 2012

Table 9: Italian Card Spending by Retail Channel (EUR Million), 2008 and 2012

Table 10: Italian Card Payments Channel by Card Category (Million), 2009–2018

Table 11: Italian Card Payments Channel Size by Volume of Cards (Million), 2009–2018

Table 12: Italian Card Payments Channel Size by Transaction Value (EUR Billion), 2009–2018

Table 13: Italian Card Payments Channel Size by Transaction Value (US$ Billion), 2009–2018

Table 14: Italian Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018

Table 15: Italian Credit Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Table 16: Italian Credit Cards Category Size by Transaction Value (US$ Billion), 2009–2018

Table 17: Italian Credit Card Category Size by Transactions Volume (Million), 2009–2018

Table 18: Italian Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018

Table 19: Italian Personal Credit Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Table 20: Italian Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009–2018

Table 21: Italian Personal Credit Cards Segment Size by Transactions Volume (Million), 2009–2018

Table 22: Italian Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018

Table 23: Italian Commercial Credit Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Table 24: Italian Commercial Credit Cards Segment Size by Transaction Value (US$ Billion), 2009–2018

Table 25: Italian Commercial Credit Cards Segment Size by Transactions Volume (Million), 2009–2018

Table 26: Italian Debit Cards Category Size by Volume of Cards (Million), 2009–2018

Table 27: Italian Debit Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Table 28: Italian Debit Cards Category Size by Transaction Value (US$ Billion), 2009–2018

Table 29: Italian Debit Cards Category Size by Transactions Volume (Million), 2009–2018

Table 30: Italian Charge Cards Category Size by Volume of Cards (Million), 2009–2018

Table 31: Italian Charge Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Table 32: Italian Charge Cards Category Size by Transaction Value (US$ Billion), 2009–2018

Table 33: Italian Charge Cards Category Size by Transactions Volume (Million), 2009–2018

Table 34: Italian Personal Charge Cards Segment Size by Volume of Cards (Million), 2009–2018

Table 35: Italian Personal Charge Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Table 36: Italian Personal Charge Cards Segment Size by Transaction Value (US$ Billion), 2009–2018

Table 37: Italian Personal Charge Cards Segment Size by Transactions Volume (Million), 2009–2018

Table 38: Italian Commercial Charge Cards Segment Size by Volume of Cards (Million), 2009–2018

Table 39: Italian Commercial Charge Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Table 40: Italian Commercial Charge Cards Segment Size by Transaction Value (US$ Billion), 2009–2018

Table 41: Italian Commercial Charge Cards Segment Size by Transactions Volume (Million), 2009–2018

Table 42: Italian Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018

Table 43: Italian Prepaid Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Table 44: Italian Prepaid Cards Category Size by Transaction Value (US$ Billion), 2009–2018

Table 45: Italian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018

Table 46: Italian Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Table 47: Italian Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2009–2018

Table 48: Italian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018

Table 49: Italian Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Table 50: Italian Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2009–2018

Table 51: Intesa Sanpaolo – Key Financial Indicators (EUR Billion), December 2011 and 2012

Table 52: Intesa Sanpaolo – Card Product Offerings and Key Features

Table 53: BNP Paribas Group ‑ Key Financial Indicators (EUR Billion), December 2012 and 2013

Table 54: BNL – Card Product Offerings and Key Features

Table 55: Deutsche Bank– Key Financial Indicators (EUR Million), December 2011 and 2012

Table 56: Deutsche Bank – Card Product Offerings and Key Features

Table 57: Findomestic Banca – Card Product Offerings and Key Features

Table 58: CartaSi– Key Financial Indicators (EUR Million), December 2011 and 2012

Table 59: CartaSi– Card Product Offerings and Key Features

Table 60: Key Definitions

List of Figures

Figure 1: Italian Payment Cards Channel Benchmarked Against Other Large Markets in Europe (%), 2013−2017

Figure 2: Italian Card Categories Growth (%), 2009–2018

Figure 3: Italian ATMs Penetration (Volume and Penetration Rate), 2009–2018

Figure 4: Italian POS Terminals Penetration (Volume and Penetration Rate), 2009–2018

Figure 5: Italian Internet Penetration (Internet Users per 100 Inhabitants), 2009–2018

Figure 6: Italian EMV Adoption (%), 2009–2013

Figure 7: Italian M-Payment Value (EUR Million), 2009–2018

Figure 8: Italian E-Commerce Value (EUR Billion), 2009–2018

Figure 9: Italian Retail Sales Value (EUR Billion), 2009–2018

Figure 10: Italian Nominal GDP Per Capita (US$ Thousand), 2009–2018

Figure 11: Italian Real GDP Growth Rate (%), 2009–2018

Figure 12: Italian Inflation (Consumer Price Inflation) Rate (%), 2009–2018

Figure 13: Italian Payment Channel Share (%), 2009 and 2013

Figure 14: Share of Various Types of Card Fraud in Italy (%), 2009 and 2013

Figure 15: Italian Card-Not-Present Fraud Value (EUR Million), 2009–2013

Figure 16: Italian Counterfeit Card Fraud Value (EUR Million), 2009–2013

Figure 17: Italian Lost or Stolen Card Fraud Value (EUR Million), 2009–2013

Figure 18: Italian Card ID Theft Value (EUR Million), 2009–2013

Figure 19: Italian Cards and Payments Industry Segmentation by Card Type

Figure 20: Italian Volume of Outbound Trips (Million), 2009–2018

Figure 21: Italian Outbound Tourists Spending (EUR Billion), 2009–2018

Figure 22: Italian Card Spending by Retail Product Category (%), 2012

Figure 23: Italian Card Spending by Retail Channel (%), 2012

Figure 24: Italian Card Payments Channel by Card Category (%), 2009–2018

Figure 25: Italian Card Payments Channel Size by Volume of Cards (Million), 2009–2018

Figure 26: Italian Card Payments Channel Size by Transaction Value (EUR Billion), 2009–2018

Figure 27: Italian Credit Cards Volume and Penetration, 2009–2018

Figure 28: Italian Credit Cards Category Size by Volume of Cards (Million), 2009–2018

Figure 29: Italian Credit Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Figure 30: Italian Card Category Size by Transactions Volume (Million), 2009–2018

Figure 31: Italian Credit Cards Transactions Value by Channel (EUR Billion), 2009–2018

Figure 32: Italian Credit Cards Transactions Volume by Channel (Million), 2009–2018

Figure 33: Italian Personal Credit Cards Segment Size by Volume of Cards (Million), 2009–2018

Figure 34: Italian Personal Credit Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Figure 35: Italian Personal Credit Cards Segment Size by Transactions Volume (Million), 2009–2018

Figure 36: Italian Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018

Figure 37: Italian Commercial Credit Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Figure 38: Italian Commercial Credit Cards Segment Size by Transactions Volume (Million), 2009–2018

Figure 39: Italian Credit Cards Category Share by Scheme (%), 2012

Figure 40: Italian Credit Cards Category Share by Issuer (%), 2012

Figure 41: Italian Debit Cards Category Volume and Penetration, 2009–2018

Figure 42: Italian Debit Card Category Size by Volume of Cards (Million), 2009–2018

Figure 43: Italian Debit Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Figure 44: Italian Debit Cards Category Size by Transactions Volume (Billion), 2009–2018

Figure 45: Italian Debit Cards Transactions Value by Channel (EUR Billion), 2009–2018

Figure 46: Italian Debit Cards Transactions Volume by Channel (Billion), 2009–2018

Figure 47: Italian Debit Cards Category Share by Scheme (%), 2012

Figure 48: Italian Debit Cards Category Share by Issuer (%), 2012

Figure 49: Italian Charge Cards Category Volume and Penetration, 2009–2018

Figure 50: Italian Charge Card Category Size by Volume of Cards (Million), 2009–2018

Figure 51: Italian Charge Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Figure 52: Italian Charge Cards Category Size by Transactions Volume (Million), 2009–2018

Figure 53: Italian Charge Cards Transactions Value by Channel (EUR Billion), 2009–2018

Figure 54: Italian Charge Card Transactions Volume by Channel (Million), 2009–2018

Figure 55: Italian Personal Charge Cards Segment Size by Volume of Cards (Million), 2009–2018

Figure 56: Italian Personal Charge Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Figure 57: Italian Personal Charge Cards Segment Size by Transactions Volume (Million), 2009–2018

Figure 58: Italian Commercial Charge Cards Segment Size by Volume of Cards (Million), 2009–2018

Figure 59: Italian Commercial Charge Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Figure 60: Italian Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018

Figure 61: Italian Charge Cards Category Share by Scheme (%), 2012

Figure 62: Italian Charge Cards Category Share by Issuer (%), 2012

Figure 63: Italian Prepaid Cards Category Volume and Penetration, 2009–2018

Figure 64: Italian Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018

Figure 65: Italian Prepaid Cards Category Size by Transaction Value (EUR Billion), 2009–2018

Figure 66: Italian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018

Figure 67: Italian Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Figure 68: Italian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018

Figure 69: Italian Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Billion), 2009–2018

Figure 70: Italian Acquirers Market Shares (%), 2013

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