Spain’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

The economic crisis and conservative consumer spending have hindered growth in Spain, both in terms of number of cards in circulation, and values of all card categories during the review period (2008–2012). However, with the anticipated recovery of the Spanish economy, the card payments channel is expected to recover over the forecast period (2013–2017). In terms of number of cards in circulation, the prepaid cards category is expected to show the highest growth. Closed-loop prepaid cards are expected to be the most promising segment in terms of growth, as both retail and corporate users look to manage expenditure.

Growth in terms of transaction value in all card categories, except credit cards, was impaired during the review period by restricted consumer spending following the financial crisis and subsequent austerity measures. The overall card payments channel declined at a review-period compound annual growth rate (CAGR) of 0.37% in terms of transaction value.

Anticipated improvements in economic indicators such as inflation, GDP and per capita income are expected to support card volume growth over the forecast period. Banks’ attempts to inject fresh funds to stimulate growth are also expected to improve credit availability in the economy. Conservative consumer spending is, however, expected to continue over the forecast period, increasing demand for prepaid cards.

Mobile payments are expected to provide scope for growth for card-based payments, and mobile payments posted at a CAGR of 131.38% during the review period. The positive growth of mobile phone users and the growing popularity of smartphones have led to robust growth in mobile payments.

Scope

• This report provides a comprehensive analysis of Spain's cards and payments industry.

• It provides current values for Spain's cards and payments industry for 2012, and forecast figures for 2017.

• It details the different economic, infrastructural and business drivers affecting Spain's cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details the marketing strategies used by various banks and other institutions.

• It profiles the major banks in Spain's cards and payments industry.

Key Highlights

• The card payments channel recorded a decline during the review period, primarily due to the impact of the global economic slowdown and the eurozone debt crisis. In terms of number of cards in circulation, the channel recorded a CAGR of -3.34%, falling from 81.1 million in 2008 to 70.8 million in 2012.

• The overall card payments channel declined at a review-period compound annual growth rate (CAGR) of 0.37% in terms of transaction value, with the debit, charge and prepaid card categories recording CAGRs of 0.61%, -0.05%, -12.07% and -19.24% respectively, while the credit cards category recorded a CAGR of 0.71%.

• Mobile payments are expected to provide scope for growth for card-based payments, and mobile payments posted at a CAGR of 131.38% during the review period. The positive growth of mobile phone users and the growing popularity of smartphones have led to robust growth in mobile payments.

• E-commerce value increased from EUR6.6 billion (US$9.7 billion) in 2008 to EUR12.8 billion (US$16.5 billion) in 2012, at a review-period CAGR of 18.06%. Growth in e-commerce has resulted in banks adding online functionality to their card products.

Reasons to buy

• Make strategic business decisions using top-level historic and forecast market data related to Spain's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities within Spain's cards and payments industry.

• Assess the competitive dynamics in Spain's cards and payments industry.

• Gain insights into the marketing strategies used for selling various types of cards in Spain’s cards and payments industry.

• Gain insights into key regulations governing Spain's cards and payments industry.

Companies mentioned

Bankia

CaixaBank

Banco Popular

Banco Sabadell

Bankinter

BBVA

MasterCard

Visa

American Express

Diners Club

Table of Contents

1 Executive Summary

2 Analysis of Market Environment, Key Trends and Drivers

2.1 Payment Infrastructure and Emerging Technologies

2.1.1 Rising internet penetration

2.1.2 Growing mobile payments

2.1.3 Emergence of EMV (Europay, MasterCard, Visa) infrastructure

2.1.4 Automated teller machines (ATMs)

2.1.5 Point of sale (POS) terminals

2.2 Business Drivers

2.2.1 Growth in retail industry

2.2.2 Growth in e-commerce

2.3 Economic Drivers

2.3.1 GDP

2.3.2 GDP per capita

2.3.3 Inflation

3 Cards and Payments Industry Share Analysis

3.1 Industry Overview

3.1.1 Cash

3.1.2 Checks

3.1.3 Card payments

3.1.4 Credit transfer

3.1.5 Direct debit

4 Regulatory Framework and Card Fraud Statistics

4.1 Regulatory Framework

4.1.1 Code of conduct for European banking systems

4.1.2 Regulations affecting the determination of interchange fees

4.1.3 SEPA cards framework

4.1.4 Foreign direct investment (FDI) regulations

4.2 Card Fraud Statistics

4.2.1 Card-not-present fraud

4.2.2 Counterfeit card

4.2.3 Cards lost or stolen

4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends

5.1 Industry Segmentation and Targeting

5.1.1 Retail segment

5.1.2 Corporate segment

5.2 Travel and Tourism Spending

5.2.1 Outbound tourist trips

5.2.2 Outbound tourist spending

5.3 Retail Card Spending

5.3.1 Analysis by product categories

5.3.2 Analysis by retail channel

6 Analysis of Card Payments and Growth Prospects

6.1 Channel Share Analysis by Card Category

6.2 Size and Forecast of the Card Payments Channel

6.2.1 Analysis by number of cards in circulation

6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects

7.1 Overall Category Size and Forecast

7.1.1 Analysis by number of cards in circulation

7.1.2 Analysis by transaction value

7.1.3 Analysis by transaction volume

7.2 Transaction Share Analysis by Channel

7.2.1 Analysis by transaction value

7.2.2 Analysis by transaction volume

7.3 Personal Credit Cards Segment Size and Forecast

7.3.1 Analysis by number of cards in circulation

7.3.2 Analysis by transaction value

7.3.3 Analysis by transaction volume

7.4 Commercial Credit Cards Segment Size and Forecast

7.4.1 Analysis by number of cards in circulation

7.4.2 Analysis by transaction value

7.4.3 Analysis by transaction volume

7.5 Competitive Landscape

7.5.1 Scheme share analysis

7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects

8.1 Overall Category Size and Forecast

8.1.1 Analysis by number of cards in circulation

8.1.2 Analysis by transaction value

8.1.3 Analysis by transaction volume

8.2 Transaction Share Analysis by Channel

8.2.1 Analysis by transaction value

8.2.2 Analysis by transaction volume

8.3 Competitive Landscape

8.3.1 Scheme share analysis

8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects

9.1 Overall Category Size and Forecast

9.1.1 Analysis by number of cards in circulation

9.1.2 Analysis by transaction value

9.1.3 Analysis by transaction volume

9.2 Transaction Share Analysis by Channel

9.2.1 Analysis by transaction value

9.2.2 Analysis by transaction volume

9.3 Personal Charge Cards Segment Size and Forecast

9.3.1 Analysis by number of cards in circulation

9.3.2 Analysis by transaction value

9.3.3 Analysis by transaction volume

9.4 Commercial Charge Cards Segment Size and Forecast

9.4.1 Analysis by number of cards in circulation

9.4.2 Analysis by transaction value

9.4.3 Analysis by transaction volume

9.5 Competitive Landscape

9.5.1 Scheme share analysis

9.5.2 Issuer share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects

10.1 Overall Category Size and Forecast

10.1.1 Analysis by number of cards in circulation

10.1.2 Analysis by transaction value

10.2 Open-Loop Prepaid Cards Segment Size and Forecast

10.2.1 Analysis by number of cards in circulation

10.2.2 Analysis by transaction value

10.3 Closed-Loop Prepaid Cards Segment Size and Forecast

10.3.1 Analysis by number of cards in circulation

10.3.2 Analysis by transaction value

11 Merchant Acquiring

11.1 Merchant Acquirers in Spain

11.2 Company Profiling in Spain

12 Company Profiles of Card Issuers

12.1 Bankia

12.1.1 Key financials

12.1.2 Card portfolio

12.1.3 Strategies

12.2 CaixaBank

12.2.1 Key financials

12.2.2 Card portfolio

12.2.3 Strategies

12.3 Banco Popular

12.3.1 Key financials

12.3.2 Card portfolio

12.3.3 Strategies

12.4 Banco Sabadell

12.4.1 Key financials

12.4.2 Card portfolio

12.4.3 Strategies

12.5 Bankinter

12.5.1 Key financials

12.5.2 Card portfolio

12.5.3 Strategies

13 Appendix

13.1 Methodology

13.2 Contact GlobalData

13.3 About GlobalData

13.4 GlobalData's Services

13.5 Definitions

13.6 Disclaimer

List of Tables

Table 1: Spain – Payment Channels (EUR Billion), 2008-2012

Table 2: Spain – Market Entry Strategies of Foreign Banks

Table 3: Spain – Card Fraud (EUR Million), 2008-2012

Table 4: Spain – Co-branded Cards Offered by Various Banks

Table 5: Spain – Prepaid Cards Offered by Various Banks

Table 6: Spain – Cards Offered by Various Banks for HNWIs

Table 7: Spain – Cards Offered by Various Banks for Motorway Tolls

Table 8: Spain – Solidarity Cards Offered by Various Banks

Table 9: Spain – Cards Offered for Micro Enterprises and Self Employed by Various Banks

Table 10: Spain – Consumer Card Spending by Product Category (EUR Million), 2008 and 2012

Table 11: Spain – Consumer Card Spending by Retail Channel (EUR Million), 2008 and 2012

Table 12: Spain – Card Payments Channel by Card Category (Million), 2008-2017

Table 13: Spain – Card Payments Channel Size by Volume of Cards (Million), 2008-2017

Table 14: Spain – Card Payments Channel Size by Transaction Value (EUR Billion), 2008-2017

Table 15: Spain – Card Payments Channel Size by Transaction Value (US$ Billion), 2008-2017

Table 16: Spain – Credit Cards Category Size by Volume of Cards (Million), 2008-2017

Table 17: Spain – Credit Cards Category Size by Transaction Value (EUR Billion), 2008-2017

Table 18: Spain – Credit Cards Category Size by Transaction Value (US$ Billion), 2008-2017

Table 19: Spain – Credit Cards Category Size by Transaction Volume (Million), 2008-2017

Table 20: Spain – Personal Credit Cards Segment Size by Volume of Cards (Million), 2008-2017

Table 21: Spain – Personal Credit Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Table 22: Spain – Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2008-2017

Table 23: Spain – Personal Credit Cards Segment Size by Number of Transactions (Million), 2008-2017

Table 24: Spain – Commercial Credit Cards Segment Size by Volume of Cards (Million), 2008-2017

Table 25: Spain – Commercial Credit Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Table 26: Spain – Commercial Credit Cards Segment Size by Transaction Value (US$ Billion), 2008-2017

Table 27: Spain – Commercial Credit Cards Segment Size by Number of Transactions (Million), 2008-2017

Table 28: Spain – Debit Cards Category Size by Volume of Cards (Million), 2008-2017

Table 29: Spain – Debit Cards Category Size by Transaction Value (EUR Billion), 2008-2017

Table 30: Spain – Debit Cards Category Size by Transaction Value (US$ Billion), 2008-2017

Table 31: Spain – Debit Cards Category Size by Transaction Volume (Billion), 2008-2017

Table 32: Spain – Charge Cards Category Size by Volume of Cards (Million), 2008-2017

Table 33: Spain – Charge Cards Category Size by Transaction Value (EUR Billion), 2008-2017

Table 34: Spain – Charge Cards Category Size by Transaction Value (US$ Billion), 2008-2017

Table 35: Spain – Charge Cards Category Size by Transaction Volume (Million), 2008-2017

Table 36: Spain – Personal Charge Cards Segment Size by Volume of Cards (Million), 2008-2017

Table 37: Spain – Personal Charge Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Table 38: Spain – Personal Charge Cards Segment Size by Transaction Value (US$ Billion), 2008-2017

Table 39: Spain – Personal Charge Cards Segment Size by Transaction Volume (Million), 2008-2017

Table 40: Spain – Commercial Charge Cards Segment Size by Volume of Cards (Million), 2008-2017

Table 41: Spain – Commercial Charge Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Table 42: Spain – Commercial Charge Cards Segment Size by Transaction Value (US$ Billion), 2008-2017

Table 43: Spain – Commercial Charge Cards Segment Size by Transaction Volume (Million), 2008-2017

Table 44: Spain – Prepaid Cards Category Size by Volume of Cards (Million), 2008-2017

Table 45: Spain – Prepaid Cards Category Size by Transaction Value (EUR Million), 2008-2017

Table 46: Spain – Prepaid Cards Category Size by Transaction Value (US$ Million), 2008-2017

Table 47: Spain – Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2008-2017

Table 48: Spain – Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2008-2017

Table 49: Spain – Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2008-2017

Table 50: Spain – Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008-2017

Table 51: Spain – Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2008-2017

Table 52: Spain – Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2008-2017

Table 53: Bankia – Key Financial Indicators (EUR Billion), Year Ended December, 2011-2012

Table 54: Bankia – Card Portfolio and Key Features

Table 55: CaixaBank – Key Financial Indicators (EUR Billion), Year Ended December, 2011-2012

Table 56: CaixaBank – Card Portfolio and Key Features

Table 57: Banco Popular Key Financial Indicators (EUR Billion), Year Ended December, 2011-2012

Table 58: Banco Popular – Card Portfolio and Key Features

Table 59: Banco Sabadell Key Financial Indicators (EUR Million), Year Ended December, 2011-2012

Table 60: Banco Sabadell – Card Portfolio and Key Features

Table 61: Bankinter Key Financial Indicators (EUR Million), Year Ended December, 2011-2012

Table 62: Bankinter – Card Portfolio and Key Features

Table 63: Key Definitions

List of Figures

Figure 1: Spain – Benchmarking Payment Cards Channel Against Other Regional Markets

Figure 2: Spain – Current and Future Growth Prospects of the Closed-Loop Prepaid Cards Segment

Figure 3: Spain – Growth of Various Card Categories (%), 2008-2017

Figure 4: Spain – Internet Penetration (Users per 100 Inhabitants), 2008-2017

Figure 5: Spain – Value of M-Payments Growth (EUR Million), 2008-2017

Figure 6: Spain – EMV Cards Volume (Thousand), 2008-2012

Figure 7: Spain – ATM Penetration, 2008-2017

Figure 8: Spain – POS Penetration, 2008-2017

Figure 9: Spain – Value of Retail Sales (EUR Billion), 2008-2017

Figure 10: Spain – E-commerce Value (EUR Billion), 2008-2017

Figure 11: Spain – Real GDP Growth (%), 2008-2017

Figure 12: Spain – Nominal GDP Per Capita (US$), 2008-2017

Figure 13: Spain – Inflation Rate, (%), 2008-2017

Figure 14: Spain – Shares of Payment Channels (%), 2008 and 2012

Figure 15: Spain – Various Types of Card Fraud (%), 2008 and 2012

Figure 16: Spain – Card-Not-Present Fraud Value (EUR Million), 2008-2012

Figure 17: Spain – Counterfeit Card Fraud Value (EUR Million), 2008-2012

Figure 18: Spain – Lost or Stolen Card Fraud Value (EUR Million), 2008-2012

Figure 19: Spain – Card ID Theft Value (EUR Million), 2008-2012

Figure 20: Spain – Cards and Payments Industry Segmentation by Card Type

Figure 21: Spain – Volume of Outbound Business Trips (Thousand), 2008-2017

Figure 22: Spain – Volume of Outbound Tourist Trips (Thousand), 2008-2017

Figure 23: Spain – Outbound Tourist Spending (EUR Million), 2008-2017

Figure 24: Spain – Consumer Card Spending by Product Category (%), 2012

Figure 25: Spain – Consumer Card Spending by Retail Channel (%), 2012

Figure 26: Spain – Card Payments Channel by Card Category (%), 2008-2017

Figure 27: Spain – Card Payments Channel Size by Volume of Cards (Million), 2008-2017

Figure 28: Spain – Card Payments Channel Size by Transaction Value (EUR Billion), 2008-2017

Figure 29: Spain – Credit Cards Category Volume and Penetration, 2008-2017

Figure 30: Spain – Credit Cards Category Size by Volume of Cards (Million), 2008-2017

Figure 31: Spain – Credit Cards Category Size by Transaction Value (EUR Billion), 2008-2017

Figure 32: Spain – Cards Category Size by Transaction Volume (Million), 2008-2017

Figure 33: Spain – Credit Cards Category Transaction Value Share Analysis by Channel (EUR Billion), 2008-2017

Figure 34: Spain – Credit Cards Transaction Volume Share Analysis by Channel (Million), 2008-2017

Figure 35: Spain – Personal Credit Cards Segment Size by Volume of Cards (Million), 2008-2017

Figure 36: Spain – Personal Credit Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Figure 37: Spain – Personal Credit Cards Segment Size by Number of Transactions (Million), 2008-2017

Figure 38: Spain – Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2008-2017

Figure 39: Spain – Commercial Credit Cards Segment Size by Transaction Value (EUR Million), 2008-2017

Figure 40: Spain – Commercial Credit Cards Segment Size by Number of Transactions (Million), 2008-2017

Figure 41: Spain – Credit Cards Category Share by Scheme (%), 2012

Figure 42: Spain – Credit Cards Category Share by Issuer (%), 2012

Figure 43: Spain – Debit Cards Category Volume and Penetration, 2008-2017

Figure 44: Spain – Debit Cards Category Size by Volume of Cards (Million), 2008-2017

Figure 45: Spain – Debit Cards Category Size by Transaction Value (EUR Billion), 2008-2017

Figure 46: Spain – Debit Cards Category Size by Transaction Volume (Million), 2008-2017

Figure 47: Spain – Debit Cards Category Transaction Value Share Analysis by Channel (EUR Billion), 2008-2017

Figure 48: Spain – Debit Cards Transaction Volume Share Analysis by Channel (Million), 2008-2017

Figure 49: Spain – Debit Cards Category Share by Scheme (%), 2012

Figure 50: Spain – Debit Cards Category Share by Issuer (%), 2012

Figure 51: Spain – Charge Cards Category Volume and Penetration, 2008-2017

Figure 52: Spain – Charge Cards Category Size by Volume of Cards (Million), 2008-2017

Figure 53: Spain – Charge Cards Category Size by Transaction Value (EUR Billion), 2008-2017

Figure 54: Spain – Charge Cards Category Size by Transaction Volume (Million), 2008-2017

Figure 55: Spain – Charge Cards Transaction Value Share Analysis by Channel (EUR Billion), 2008-2017

Figure 56: Spain – Charge Cards Transaction Volume Share Analysis by Channel (Million), 2008-2017

Figure 57: Spain – Personal Charge Cards Segment Size by Volume of Cards (Million), 2008-2017

Figure 58: Spain – Personal Charge Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Figure 59: Spain – Personal Charge Cards Segment Size by Transaction Volume (Million), 2008-2017

Figure 60: Spain – Commercial Charge Cards Segment Size by Volume of Cards (Million), 2008-2017

Figure 61: Spain – Commercial Charge Cards Segment Size by Transaction Value (EUR Billion), 2008-2017

Figure 62: Spain – Commercial Charge Cards Segment Size by Transaction Volume (Million), 2008-2017

Figure 63: Spain – Charge Cards Category Share by Scheme (%), 2012

Figure 64: Spain – Charge Cards Category Share by Issuer (%), 2012

Figure 65: Spain – Prepaid Cards Category Volume and Penetration, 2008-2017

Figure 66: Spain – Prepaid Cards Category Size by Volume of Cards (Million), 2008-2017

Figure 67: Spain – Prepaid Cards Category Size by Transaction Value (EUR Million), 2008-2017

Figure 68: Spain – Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2008-2017

Figure 69: Spain – Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2008-2017

Figure 70: Spain – Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2008-2017

Figure 71: Spain – Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2008-2017

Figure 72: Spain – Merchant Acquirer Market Shares (%), 2012

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