Sweden’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Sweden has an export-oriented economy, and according to the World Economic Forum (WEF), it ranks as the sixth-most-competitive economy in the world 2013−2014. Sweden is moving fast towards being an electronic and cashless economy. In terms of the number of cards in circulation, its card payments channel posted a compound annual growth rate (CAGR) of 1.99% during the review period (2008−2012). This somewhat slow growth was mainly due to the debt crises in the eurozone. The overall card payments channel is expected to post a CAGR of 2.16% over the forecast period (2013−2017).

During the review period, debit cards occupied the largest share of the payments channel, posting a CAGR of 3.04%. The debit cards category is expected to post a forecast-period CAGR of 3.00%, while credit cards are expected to account for a CAGR of 1.09%.

The Swedish card payments channel grew marginally in value terms during the review period. The channel posted a review-period CAGR of 3.47%, from SEK739.0 billion (US$112.1 billion) in 2008 to SEK846.9 billion (US$124.2 billion) in 2012. It is expected to register a forecast-period CAGR of 3.88%, from SEK888.2 billion (US$128.2 billion) in 2013 to SEK1,034.2 billion (US$148.8 billion) in 2017.

As banking customers become more sophisticated, banks are looking to differentiate their product offerings, and card customization is gaining attention.

Scope

• This report provides a comprehensive analysis of Sweden's cards and payments industry.

• It provides current values for Sweden's cards and payments industry for 2012, and forecast figures for 2017.

• It details the different macroeconomic, infrastructural and business drivers affecting Sweden's cards and payments industry.

• It outlines current regulatory framework in the industry.

• It details the marketing strategies used by various banks and other institutions.

• It profiles the major banks in Sweden's cards and payments industry.

Key Highlights

• In terms of the number of cards in circulation, its card payments channel posted a compound annual growth rate (CAGR) of 1.99% during the review period (2008−2012). This somewhat slow growth was mainly due to the debt crises in the eurozone. The overall card payments channel is expected to post a CAGR of 2.16% over the forecast period (2013−2017).

• During the review period, debit cards occupied the largest share of the payments channel, posting a CAGR of 3.04%. The debit cards category is expected to post a forecast-period CAGR of 3.00%, while credit cards are expected to account for a CAGR of 1.09%.

• The Swedish card payments channel grew marginally in value terms during the review period. The channel posted a review-period CAGR of 3.47%, from SEK739.0 billion (US$112.1 billion) in 2008 to SEK846.9 billion (US$124.2 billion) in 2012. It is expected to register a forecast-period CAGR of 3.88%, from SEK888.2 billion (US$128.2 billion) in 2013 to SEK1,034.2 billion (US$148.8 billion) in 2017.

• Contactless and NFC payments are being rolled out extensively across Sweden. In 2012, Scandinavian Airlines launched SAS Smart Pass stickers to its EuroBonus Gold frequent fliers, enabling passengers to check in without traditional paper boarding passes.

Reasons to buy

• Make strategic business decisions using top-level historic and forecast market data related to Sweden's cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities within Sweden's cards and payments industry.

• Assess the competitive dynamics in Sweden's cards and payments industry.

• Gain insights in to the marketing strategies used for selling various types of cards in Sweden's market.

• Gain insights into key regulations governing Sweden's cards and payments industry.

Companies mentioned

Swedbank

Nordea Bank

Westra Wermlands Sparbank

Svenska Handelsbanken AB

Resurs Bank

MasterCard

Visa

Table of Contents

1 Executive Summary

2 Analysis of the Market Environment, Key Trends and Drivers

2.1 Payment Infrastructure and Emerging Technologies

2.1.1 Automatic teller machines (ATMs)

2.1.2 Point of sale (POS) terminals

2.1.3 Internet penetration

2.1.4 Contactless and NFC technology at payment terminals

2.1.5 Acceptance of smart cards for e-ticketing, online tax deductions and healthcare

2.1.6 Increasing acceptance of EMV cards

2.1.7 Mobile payments

2.2 Business Drivers

2.2.1 Retail industry

2.2.2 Large number of young population

2.3 Economic Drivers

2.3.1 Stable GDP

2.3.2 Inflation

2.3.3 GDP per capita

3 Cards and Payments Industry Share Analysis

3.1 Industry Overview

3.1.1 Cash

3.1.2 Checks

3.1.3 Card payments

3.1.4 Credit transfers

3.1.5 Direct debits

4 Regulatory Framework and Card Fraud Statistics

4.1 Regulatory Framework

4.1.1 SEPA cards framework

4.1.2 Swedish laws regarding card use

4.1.3 Anti-money laundering

4.1.4 Foreign direct investment (FDI) regulations

4.2 Card Fraud Statistics

4.2.1 Card-not-present fraud

4.2.2 Cards lost or stolen

4.2.3 Card ID theft

4.2.4 Counterfeit cards

5 Emerging Consumer Attitudes and Trends

5.1 Industry Segmentation and Targeting

5.1.1 Retail users

5.1.2 Corporate segment

5.2 Travel and Tourism Spending

5.2.1 Outbound tourist trips

5.2.2 Outbound tourist spending

5.3 Retail Card Spending

5.3.1 Analysis by product categories

5.3.2 Analysis by retail channels

6 Analysis of Card Payments and Growth Prospects

6.1 Channel Share Analysis by Card Category

6.2 Size and Forecast of the Card Payments Channel

6.2.1 Analysis by number of cards in circulation

6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects

7.1 Overall Category Size and Forecast

7.1.1 Analysis by number of cards in circulation

7.1.2 Analysis by transaction value

7.1.3 Analysis by transaction volume

7.2 Transaction Share Analysis by Channel

7.2.1 Analysis by transaction value

7.2.2 Analysis by transaction volume

7.3 Personal Credit Cards Sub-Category Size and Forecast

7.3.1 Analysis by number of cards in circulation

7.3.2 Analysis by transaction value

7.3.3 Analysis by transaction volume

7.4 Commercial Credit Cards Sub-Category Size and Forecast

7.4.1 Analysis by number of cards in circulation

7.4.2 Analysis by transaction value

7.4.3 Analysis by transaction volume

7.5 Competitive Landscape

7.5.1 Scheme share analysis

7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects

8.1 Overall Category Size and Forecast

8.1.1 Analysis by number of cards in circulation

8.1.2 Analysis by transaction value

8.1.3 Analysis by transaction volume

8.2 Transaction Share Analysis by Channel

8.2.1 Analysis by transaction value

8.2.2 Analysis by transaction volume

8.3 Competitive Landscape

8.3.1 Scheme share analysis

8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects

9.1 Overall Category Size and Forecast

9.1.1 Analysis by number of cards in circulation

9.1.2 Analysis by transaction value

9.1.3 Analysis by transaction volume

9.2 Transaction Share Analysis by Channel

9.2.1 Analysis by transaction value

9.2.2 Analysis by transaction volume

9.3 Personal Charge Cards Category Size and Forecast

9.3.1 Analysis by number of cards in circulation

9.3.2 Analysis by transaction value

9.3.3 Analysis by transaction volume

9.4 Commercial Charge Cards Sub-Category Size and Forecast

9.4.1 Analysis by number of cards in circulation

9.4.2 Analysis by transaction value

9.4.3 Analysis by transaction volume

9.5 Competitive Landscape

9.5.1 Scheme share analysis

9.5.2 Issuer share analysis

10 Merchant Acquiring

10.1 Merchant Acquirers in Sweden

11 Company Profiles of Card Issuers

11.1 Swedbank

11.1.1 Key financials

11.1.2 Card portfolio

11.1.3 Strategies

11.2 Nordea Bank

11.2.1 Key financials

11.2.2 Card portfolio

11.2.3 Strategies

11.3 Westra Wermlands Sparbank

11.3.1 Key financials

11.3.2 Card portfolio

11.3.3 Strategies

11.4 Svenska Handelsbanken AB

11.4.1 Key financials

11.4.2 Card portfolio

11.4.3 Strategies

11.5 Resurs Bank

11.5.1 Key financials

11.5.2 Card portfolio

11.5.3 Strategies

12 Appendix

12.1 Methodology

12.2 Contact GlobalData

12.3 About GlobalData

12.4 GlobalData’s Services

12.5 Definitions

12.6 Disclaimer

List of Tables

Table 1: Sweden – Payment Channels (SEK Billion), 2008–2012

Table 2: Sweden – Market Entry Strategies of Foreign Banks

Table 3: Sweden – Card Fraud (SEK Million), 2008–2012

Table 4: Sweden – Cards Offered to Younger Population, 2014

Table 5: Sweden – Cards for Premium Customers, 2014

Table 6: Sweden – Corporate Cards Offered, 2014

Table 7: Sweden – Consumer Card Spending by Product Category, (SEK Million), 2008 and 2012

Table 8: Sweden – Consumer Card Spending by Retail Channel (SEK Million), 2008 and 2012

Table 9: Sweden – Card Payments Channel by Card Category (Million), 2008–2017

Table 10: Sweden – Card Payments Channel Size by Number of Cards (Million), 2008–2017

Table 11: Sweden – Card Payments Channel Size by Transaction Value (SEK Billion), 2008–2017

Table 12: Sweden – Card Payments Channel Size by Transaction Value (US$ Billion), 2008–2017

Table 13: Sweden – Credit Cards Category Size by Number of Cards (Million), 2008–2017

Table 14: Sweden – Credit Cards Category Size by Transaction Value (SEK Billion), 2008–2017

Table 15: Sweden – Credit Cards Category Size by Transaction Value (US$ Billion), 2008–2017

Table 16: Sweden – Credit Cards Category Size by Transaction Volume (Million), 2008–2017

Table 17: Sweden – Personal Credit Cards Sub-Category Size by Number of Cards (Million), 2008–2017

Table 18: Sweden – Personal Credit Cards Sub-Category Size by Transaction Value (SEK Billion), 2008–2017

Table 19: Sweden – Personal Credit Cards Sub-Category Size by Transaction Value (US$ Billion), 2008–2017

Table 20: Sweden – Personal Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Table 21: Sweden – Commercial Credit Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Table 22: Sweden – Commercial Credit Cards Sub-Category Size by Transaction Value (SEK Million), 2008–2017

Table 23: Sweden – Commercial Credit Cards Sub-Category Size by Transaction Value (US$ Million), 2008–2017

Table 24: Sweden – Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Table 25: Sweden – Debit Cards Category Size by Number of Cards (Million), 2008–2017

Table 26: Sweden – Debit Cards Category Size by Transaction Value (SEK Billion), 2008–2017

Table 27: Sweden – Debit Cards Category Size by Transaction Value (US$ Billion), 2008–2017

Table 28: Sweden – Debit Cards Category Size by Transaction Volume (Billion), 2008–2017

Table 29: Sweden – Charge Cards Category Size by Number of Cards (Thousand), 2008–2017

Table 30: Sweden – Charge Cards Category Size by Transaction Value (SEK Billion), 2008–2017

Table 31: Sweden – Charge Cards Category Size by Transaction Value (US$ Billion), 2008–2017

Table 32: Sweden – Charge Cards Category Size by Transaction Volume (Million), 2008–2017

Table 33: Sweden – Personal Charge Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Table 34: Sweden − Personal Charge Cards Sub-Category Size by Transaction Value (SEK Million), 2008–2017

Table 35: Sweden − Personal Charge Cards Sub-Category Size by Transaction Value (US$ Million), 2008–2017

Table 36: Sweden − Personal Charge Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Table 37: Sweden − Commercial Charge Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Table 38: Sweden − Commercial Charge Cards Sub-Category Size by Transaction Value (SEK Billion), 2008–2017

Table 39: Sweden − Commercial Charge Cards Sub-Category Size by Transaction Value (US$ Billion), 2008–2017

Table 40: Sweden − Commercial Charge Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Table 41: Swedbank – Key Financial Indicators (SEK Billion), 2011–2012

Table 42: Swedbank – Card Portfolio and Key Features

Table 43: Nordea Group – Key Financial Indicators (EUR Billion), 2011–2012

Table 44: Nordea Bank – Card Portfolio and Key Features

Table 45: Westra Wermlands Sparbank – Key Financial Indicators (SEK Million), 2011–2012

Table 46: Westra Wermlands Sparbank – Card Portfolio and Key Features

Table 47: Svenska Handelsbanken AB – Key Financial Indicators (SEK Million), 2011–2012

Table 48: Svenska Handelsbanken AB – Card Portfolio and Key Features

Table 49: Resurs Bank – Key Financial Indicators (SEK Million), 2011–2012

Table 50: Resurs Bank – Card Portfolio and Key Features

Table 51: Key Definitions

List of Figures

Figure 1: Benchmarking the Swedish Card Payments Channel Against Other Key Regional Markets

Figure 2: Sweden – Growth of Various Card Categories (%), 2008–2017

Figure 3: Sweden – ATM Penetration (Thousand), 2008–2017

Figure 4: Sweden – POS Terminals Penetration (Thousand), 2008–2017

Figure 5: Sweden – Internet Users per 100 Inhabitants, 2008–2012

Figure 6: Sweden – Volume of EMV Cards (Million), 2008–2017

Figure 7: Sweden – Value of M-Payments (SEK Million), 2008–2017

Figure 8: Sweden – Value of Retail Sales (SEK Billion), 2008–2017

Figure 9: Sweden – GDP Growth (%), 2008–2017

Figure 10: Sweden – Inflation Rates (%), 2008–2017

Figure 11: Sweden – GDP Per Capita (US$), 2008–2017

Figure 12: Sweden – Share of Different Payment Channels (%), 2008 and 2012

Figure 13: Sweden – Card Fraud (SEK Million), 2008 and 2012

Figure 14: Sweden – Card-not-Present Fraud Value (SEK Million), 2008–2012

Figure 15: Sweden – Lost or Stolen Cards Fraud Value (SEK Million), 2008–2012

Figure 16: Sweden – Card ID Theft Fraud Value (SEK Million), 2008–2012

Figure 17: Sweden – Counterfeit Cards Fraud Value (SEK Million), 2008–2012

Figure 18: Sweden – Cards and Payments Industry Segmentation by Card Type, 2014

Figure 19: Sweden – Outbound Tourist Trips (Thousand), 2008–2017

Figure 20: Sweden – Outbound Tourists Spending (SEK Million), 2008–2017

Figure 21: Sweden – Retail Consumer Card Spending by Product Category, (%), 2012

Figure 22: Sweden – Retail Consumer Card Spending by Retail Channel, (%), 2012

Figure 23: Sweden – Card Payments Channel by Card Category (%), 2008–2017

Figure 24: Sweden – Card Payments Channel Size by Volume of Cards (Million), 2008–2017

Figure 25: Sweden – Card Payments Channel Size by Transaction Value (SEK Billion), 2008–2017

Figure 26: Sweden – Credit Card Volume and Penetration, 2008–2017

Figure 27: Sweden – Credit Cards Category Size by Volume of Cards (Thousand), 2008–2017

Figure 28: Sweden – Credit Cards Category Size by Transaction Value (SEK Billion), 2008–2017

Figure 29: Sweden – Card Category Size by Transactions Volume (Million), 2008–2017

Figure 30: Sweden – Credit Card Transactions Value by Channel (SEK Billion), 2008–2017

Figure 31: Sweden – Credit Card Transaction Volume by Channel (Million), 2008–2017

Figure 32: Sweden – Personal Credit Cards Sub-Category Size by Volume of Cards (Thousand), 2008–2017

Figure 33: Sweden – Personal Credit Cards Sub-Category Size by Transaction Value (SEK Billion), 2008– 2017

Figure 34: Sweden – Personal Credit Cards Segment Size by Number of Transactions (Million), 2008–2017

Figure 35: Sweden – Commercial Credit Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Figure 36: Sweden – Commercial Credit Cards Sub-Category Size by Transaction Value (SEK Million),

Figure 37: Sweden – Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Figure 38: Sweden – Credit Cards Category Share by Scheme (%), 2012

Figure 39: Sweden – Credit Cards Category Share by Issuer (%), 2012

Figure 40: Sweden – Debit Card Volume and Penetration, 2008–2017

Figure 41: Sweden – Debit Card Category Size by Number of Cards (Million), 2008–2017

Figure 42: Sweden – Debit Cards Category Size by Transaction Value (SEK Billion), 2008–2017

Figure 43: Sweden – Debit Cards Category Size by Transaction Volume (Million), 2008–2017

Figure 44: Sweden – Debit Cards Transaction Value by Channel (SEK Billion), 2008–2017

Figure 45: Sweden – Debit Cards Transaction Volume by Channel (Billion), 2008–2017

Figure 46: Sweden – Debit Cards Category Share by Scheme (%), 2012

Figure 47: Sweden – Debit Cards Category Share by Issuer (%), 2012

Figure 48: Sweden – Charge Card Volume and Penetration, 2008–2017

Figure 49: Sweden – Charge Cards Category Size by Number of Cards (Thousand), 2008–2017

Figure 50: Sweden – Charge Cards Category Size by Transaction Value (SEK Billion), 2008–2017

Figure 51: Sweden – Charge Cards Category Size by Transaction Volume (Million), 2008–2017

Figure 52: Sweden – Charge Cards Transaction Value by Channel (SEK Billion), 2008–2017

Figure 53: Sweden – Charge Cards Transaction Volume by Channel (Million), 2008–2017

Figure 54: Sweden – Personal Charge Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Figure 55: Sweden − Personal Charge Cards Sub-Category Size by Transaction Value (PLN Million), 2008–2017

Figure 56: Sweden − Personal Charge Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Figure 57: Sweden − Commercial Charge Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Figure 58: Sweden − Commercial Charge Cards Sub-Category Size by Transaction Value (SEK Billion), 2008–2017

Figure 59: Sweden − Commercial Charge Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Figure 60: Sweden − Charge Cards Category Share by Scheme (%), 2012

Figure 61: Sweden − Debit Cards Category Share by Issuer (%), 2012

Figure 62: Sweden − Market Share of Merchant Acquirers (%), 2012

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