Russia’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

The Russian card payments channel demonstrated significant growth during the review period (2008–2012) at a compound annual growth rate (CAGR) of 19.70% to reach 257.1 million cards in 2012. Key growth drivers include increased annual disposable income, the development of online shopping, investment in the banking infrastructure and raised consumer awareness about the benefits of using payment cards. The market size in terms of volume is expected to grow at a CAGR of 7.00% over the forecast period (2013–2017), to reach 377.6 million in 2017.

In 2010, the Bank of Russia (BoR) continued its work with credit institutions and other organizations that operate payment systems and provide payment infrastructure services, with a view to developing the national system in line with international standards. The primary objective of the BoR to develop and improve its payment system is to minimize associated risks whilst ensuring its efficient and smooth operation. As a part of a new national payment system, the Ministry for Economic Development has approved a plan to launch the Universal Electronic Card (UEC) for all Russian citizens. The UEC is intended to eventually replace all local, regional, and national forms of ID, and will serve as a combined electronic ID, driver’s license, car insurance certificate, and bank card and migration document, among other possible functions. The card will be used as a complete communication tool between cardholders and the government. The government and the BoR introduced the UEC in January 2013 on a voluntary basis, and the number of cards in circulation had reached 10,000 by March 2013. The Russian government has also envisaged setting up application points at post offices, banks and commercial centers, amongst other locations in the country.

Scope

• This report provides a comprehensive analysis of Russia’s cards and payments industry.

• It provides current values for Russia’s cards and payments industry for 2012, and forecast figures for 2017.

• It details the different economic, infrastructural and business drivers affecting Russia’s cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details the marketing strategies used by various banks and other institutions.

• It profiles the major banks in Russia’s cards and payments industry.

Key Highlights

• The Russian card payments channel demonstrated significant growth during the review period (2008–2012) at a compound annual growth rate (CAGR) of 19.70% to reach 257.1 million cards in 2012. Key growth drivers include increased annual disposable income, the development of online shopping, investment in the banking infrastructure and raised consumer awareness about the benefits of using payment cards.

• Russian banks expanded their networks of automatic teller machines (ATMs) during the review period to develop business throughout the country. The number of ATMs installed increased from 75,018 in 2008 to 171,909 in 2012, at a CAGR of 23.04% and the number of POS terminals in Russia grew at a review-period CAGR of 20.17%, rising from 333,247 in 2008 to 695,023 in 2012. With the rising volume of POS terminals and ATMs, use of payment cards is expected to gain widespread acceptance over the forecast period.

• With competitive pressures in the Russian card payments category, banks and issuers are investing heavily in marketing and pricing strategies with the aim of attracting larger customer bases. Incentives offered by banks include discounts in retail outlets and restaurants, reward points, increasing daily limits for cash withdrawals, and insurance cover. Within their marketing strategies, banks are segmenting their customer bases to maximize the potential of expanding their market shares.

• To improve the card payment system, banks in Russia began using NFC technology. The contactless payment system has gained momentum in the country over the past two years. Since then, Mobile Telesystems (MTS), a leading telecommunication operator, introduced contactless payment facilties in Lukoil petrol stations in Perm and the Moscow subway in 2010, followed by Megafon in 2011, which launched NFC payments in the St. Petersburg subway. In May 2012, MTS MasterCard and OJSC MTS Bank announced they would be producing the first NFC technology for contactless payment of goods and services with a phone using MasterCard PayPass.

Reasons to buy

• Make strategic business decisions using top-level historic and forecast market data related to Russia’s cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities within Russia’s cards and payments industry.

• Assess the competitive dynamics in Russia’s cards and payments industry.

• Gain insights in to the marketing strategies used for selling various card types in Russia.

• Gain insights into key regulations governing Russia’s cards and payments industry.

Companies mentioned

Sberbank of Russia

Alfa-Bank

VTB 24 (JSC)

Vozrozhdenie Bank

ZAO Citibank

MasterCard

Visa

Golden Crown

URPS

Table of Contents

1 Executive Summary

2 Analysis of Market Environment, Key Trends and Drivers

2.1 Payment Infrastructure and Emerging Technology

2.1.1 ATMs

2.1.2 POS terminals

2.1.3 Internet penetration

2.1.4 Mobile payments

2.1.5 Near Field Communication (NFC)

2.2 Business Drivers

2.2.1 Growth in the retail industry

2.2.2 Increasing competitive pressure to bring product innovation

2.2.3 Favorable government policies for prepaid cards

2.2.4 Government benefit programs to foster growth of card-based transactions

2.2.5 Changing consumer lifestyle and spending pattern

2.3 Economic Drivers

2.3.1 Stable GDP

2.3.2 Inflation

2.3.3 GDP per capita income

3 Cards and Payments Industry Share Analysis

3.1 Industry Overview

3.1.1 Cash

3.1.2 Checks

3.1.3 Card payments

3.1.4 Credit transfer

3.1.5 Direct debit

4 Regulatory Framework and Card Fraud Statistics

4.1 Regulatory Framework

4.2 Card Fraud Statistics

4.2.1 Card-not-present

4.2.2 Counterfeit cards

4.2.3 Cards lost or stolen

4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends

5.1 Industry Segmentation and Targeting

5.1.1 Retail customers

5.1.2 Corporate customers

5.2 Travel and Tourism Spending

5.2.1 Outbound tourist trips

5.2.2 Outbound tourist spending

5.3 Retail Card Spending

5.3.1 Analysis by product category

5.3.2 Analysis by retail channels

6 Analysis of Card Payments and Growth Prospects

6.1 Channel Share Analysis by Card Category

6.2 Size and Forecast of the Card Payments Channel

6.2.1 Analysis by number of cards in circulation

6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects

7.1 Overall Category Size and Forecast

7.1.1 Analysis by number of cards in circulation

7.1.2 Analysis by transaction value

7.1.3 Analysis by transaction volume

7.2 Transaction Share Analysis by Channel

7.2.1 Analysis by transaction value

7.2.2 Analysis by transaction volume

7.3 Personal Credit Cards Sub-Category Size and Forecast

7.3.1 Analysis by number of cards in circulation

7.3.2 Analysis by transaction value

7.3.3 Analysis by transaction volume

7.4 Commercial Credit Cards Sub-Category Size and Forecast

7.4.1 Analysis by number of cards in circulation

7.4.2 Analysis by transaction value

7.4.3 Analysis by transaction volume

7.5 Competitive Landscape

7.5.1 Scheme share analysis

7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects

8.1 Overall Category Size and Forecast

8.1.1 Analysis by number of cards in circulation

8.1.2 Analysis by transaction value

8.1.3 Analysis by transaction volume

8.2 Transaction Share Analysis by Channel

8.2.1 Analysis by transaction value

8.2.2 Analysis by transaction volume

8.3 Competitive Landscape

8.3.1 Scheme Share Analysis

8.3.2 Issuer share analysis

9 Analysis of Prepaid Card Payments and Growth Prospects

9.1 Overall Category Size and Forecast

9.1.1 Analysis by number of cards in circulation

9.1.2 Analysis by transaction value

9.2 Open-Loop Prepaid Cards Segment Size and Forecast

9.2.1 Analysis by number of cards in circulation

9.2.2 Analysis by transaction value

9.3 Closed-Loop Prepaid Cards Segment Size and Forecast

9.3.1 Analysis by number of cards in circulation

9.3.2 Analysis by transaction value

10 Merchant Acquiring

10.1 Merchant Acquirers in Russia

11 Company Profiles of Card Issuers

11.1 Sberbank of Russia

11.1.1 Key financials

11.1.2 Card portfolio

11.1.3 Strategies

11.2 Alfa-Bank

11.2.1 Key financials

11.2.2 Card portfolio

11.2.3 Strategies

11.3 VTB 24 (JSC)

11.3.1 Key financials

11.3.2 Card portfolio

11.3.3 Strategies

11.4 Vozrozhdenie Bank

11.4.1 Key financials

11.4.2 Card portfolio

11.4.3 Strategies

11.5 ZAO Citibank

11.5.1 Key financials

11.5.2 Card portfolio

11.5.3 Strategies

12 Appendix

12.1 Methodology

12.2 Contact GlobalData

12.3 About GlobalData

12.4 GlobalData’s Services

12.5 Definitions

12.6 Disclaimer

List of Tables

Table 1: Russian Payment Channels (RUB Billion), 2008–2012

Table 2: Market Entry Strategy of Foreign Banks in Russia

Table 3: Russian Card Fraud (RUB Million), 2008–2012

Table 4: Cards for High Net Worth Individuals in Russia

Table 5: Cards for Travelers in Russia

Table 6: Co-branded Cards Offered by Banks in Russia

Table 7: Consumer Card Spending Product Category in Russia (RUB Million), 2012

Table 8: Russian Consumer Card Spending by Retail Channel (RUB Million), 2008–2012

Table 9: Russian Card Payments Channel by Card Category (Million), 2008–2017

Table 10: Russian Card Payments Channel Size by Volume of Cards (Million), 2008–2017

Table 11: Russian Card Payments Channel Size by Transaction Value (RUB Trillion), 2008–2017

Table 12: Russian Card Payments Channel Size by Transaction Value (US$ Billion), 2008–2017

Table 13: Russian Credit Cards Category Size by Volume of Cards (Million), 2008–2017

Table 14: Russian Credit Cards Category Size by Transaction Value (RUB Billion), 2008–2017

Table 15: Russian Credit Cards Category Size by Transaction Value (US$ Billion), 2008–2017

Table 16: Russian Credit Cards Category Size by Transaction Volume (Million), 2008–2017

Table 17: Russian Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008–2017

Table 18: Russian Personal Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008–2017

Table 19: Russian Personal Credit Cards Sub-Category Size by Transaction Value (US$ Billion), 2008–2017

Table 20: Russian Personal Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Table 21: Russian Commercial Credit Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Table 22: Russian Commercial Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008–2017

Table 23: Russian Commercial Credit Cards Sub-Category Size by Transaction Value (US$ Million), 2008–2017

Table 24: Russian Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Table 25: Russian Debit Cards Category Size by Volume of Cards (Million), 2008–2017

Table 26: Russian Debit Cards Category Size by Transaction Value (RUB Trillion), 2008–2017

Table 27: Russian Debit Cards Category Size by Transaction Value (US$ Billion), 2008–2017

Table 28: Russian Debit Cards Category Size by Transaction Volume (Billion), 2008–2017

Table 29: Russian Prepaid Cards Category Size by Volume of Cards (Million), 2008–2017

Table 30: Russian Prepaid Cards Category Size by Transaction Value (RUB Billion), 2008–2017

Table 31: Russian Prepaid Cards Category Size by Transaction Value (US$ Billion), 2008–2017

Table 32: Russian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousand), 2008–2017

Table 33: Russian Open-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008–2017

Table 34: Russian Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2008–2017

Table 35: Russian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Million), 2008–2017

Table 36: Russian Closed-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008–2017

Table 37: Russian Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2008–2017

Table 38: Sberbank Key Financial Indicators (RUB Billion), 2011–2012

Table 39: Sberbank – Card Portfolio and Key Features

Table 40: Alfa-Bank Key Financial Indicators (RUB Billion), 2011–2012

Table 41: Alfa-Bank – Card Portfolio and Key Features

Table 42: VTB 24 (JSC) Key Financial Indicators (RUB Billion), 2011–2012

Table 43: VTB 24 (JSC) – Card Portfolio and Key Features

Table 44: Vozrozhdenie Bank Key Financial Indicators (RUB Billion), 2011–2012

Table 45: Vozrozhdenie Bank – Card Portfolio and Key Features

Table 46: ZAO Citibank Key Financial Indicators (RUB Billion), 2011–2012

Table 47: ZAO Citibank – Card Portfolio and Key Features

Table 48: Key Definitions

List of Figures

Figure 1: Benchmarking the Russian Card Payments Channel Against Other Key Regional Markets

Figure 2: Russia – Growth of Various Card Categories (%), 2008–2017

Figure 3: ATMs Penetration in Russia, 2008–2017

Figure 4: POS Terminals Penetration in Russia, 2008–2017

Figure 5: Volume of Internet Users per 100 Inhabitants in Russia, 2008–2012

Figure 6: Russian Value of M-Payments Growth (RUB Million), 2008–2017

Figure 7: Value of Retail Sales in Russia (RUB Billion), 2008–2012

Figure 8: GDP Growth in Russia (% Change), 2008–2017

Figure 9: Inflation Rates in Russia (%), 2008–2017

Figure 10: GDP Per Capita in Russia (US$), 2008–2017

Figure 11: Shares of Different Payment Channels in Russia (%), 2008 and 2012

Figure 12: Russian Card Fraud (RUB Million), 2008–2012

Figure 13: Russian Card-Not-Present Fraud Value (RUB Million), 2008–2012

Figure 14: Russian Counterfeit Card Fraud Value (RUB Million), 2008–2012

Figure 15: Russian Lost or Stolen Card Fraud Value (RUB Million), 2008–2012

Figure 16: Russian Card ID Theft Fraud Value (RUB Million), 2008–2012

Figure 17: Russian Cards and Payments Industry Segmentation by Card Type

Figure 18: Russian Outbound Tourist Trips (Thousand), 2008–2012

Figure 19: Russian Outbound Tourist Spending (RUB Million), 2008–2017

Figure 20: Retail Consumer Card Spending by Product Category in Russia (%), 2012

Figure 21: Retail Consumer Card Spending by Retail Channel in Russia (%), 2012

Figure 22: Russian Card Payments Channel by Card Category (%), 2008–2017

Figure 23: Russian Card Payments Channel Size by Volume of Cards (Million), 2008–2017

Figure 24: Russian Card Payments Channel Size by Transaction Value (RUB Trillion), 2008–2017

Figure 25: Russian Credit Card Volume and Penetration, 2008–2017

Figure 26: Russian Credit Cards Category Size by Volume of Cards (Million), 2008–2017

Figure 27: Russian Credit Cards Category Size by Transaction Value (RUB Billion), 2008–2017

Figure 28: Russian Credit Cards Category Size by Transaction Volume (Million), 2008–2017

Figure 29: Russian Credit Card Transactions Value by Channel (RUB Billion), 2008–2017

Figure 30: Russia Credit Card Transaction Volume by Channel (Million), 2008–2017

Figure 31: Russian Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008–2017

Figure 32: Russian Personal Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008– 2017

Figure 33: Russian Personal Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Figure 34: Russian Commercial Credit Cards Sub-Category Size by Number of Cards (Thousand), 2008–2017

Figure 35: Russian Commercial Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008–2017

Figure 36: Russian Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008–2017

Figure 37: Russian Credit Cards Category Share by Scheme (%), 2012

Figure 38: Russian Credit Cards Category Share by Issuer (%), 2012

Figure 39: Russian Debit Card Volume and Penetration, 2008–2017

Figure 40: Russian Debit Cards Category Size by Volume of Cards (Million), 2008–2017

Figure 41: Russian Debit Cards Category Size by Transaction Value (RUB Trillion), 2008–2017

Figure 42: Russian Debit Cards Category Size by Transaction Volume (Billion), 2008–2017

Figure 43: Russian Debit Cards Transaction Value by Channel (RUB Trillion), 2008–2017

Figure 44: Russian Debit Cards Transaction Volume by Channel (Million), 2008–2017

Figure 45: Russian Debit Cards Category Share by Scheme (%), 2012

Figure 46: Russian Debit Cards Category Share by Issuer (%), 2012

Figure 47: Russian Prepaid Card Volume and Penetration, 2008–2017

Figure 48: Russian Prepaid Cards Category Size by Volume of Cards (Million), 2008–2017

Figure 49: Russian Prepaid Cards Category Size by Transaction Value (RUB Billion), 2008–2017

Figure 50: Russian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousand), 2008–2017

Figure 51: Russian Open-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008–2017

Figure 52: Russian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Million), 2008–2017

Figure 53: Russian Closed-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008–2017

Figure 54: Market Shares by POS Terminals in Russia (%), 2012

    Pricing

Discounts available for multiple purchases.

reportstore@globaldata.com
+44 20 7947 2745

Join our mailing list

Saved reports