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COVID-19 Impact on Nike Inc. and its future prospects

The post coronavirus (COVID-19) company impact report analyses the impact of the COVID-19 outbreak on Nike Inc. & its future prospects.

Nike Inc. sales are forecast to decline by 1.0% in 2020, versus a healthy growth of 9.5% in 2019 and pre-COVID 2020 forecast of 10.0% – highlighting how the crisis has applied brakes to the retailer’s continuous strong sales

Sales through online channel registered robust growth with double digit increases in China, North America and Asia Pacific & Latin America (APLA) and triple digit growth in Europe, Middle East and Africa (EMEA).


– Nike Inc. will underperform its original 2020 sales forecast in the wake of the COVID-19 pandemic which led to significant store closures and subdued demand

– Nike registered a significant increase in online demand with digital sales growing 82% in Q1 2021 representing 30% of Nike’s revenues for that quarter

– With improving sales at physical stores and robust growth in online sales, Nike unlocks its potential to meet full year expectations and will outperform the apparel sector in 2020.

Reasons to buy

– Use our revised 2020 forecast for Nike Inc. to understand how it will perform this year.

– Use our charts to review how Nike Inc.'s sales are split by region globally and how these regions have been impacted by COVID-19.

– Use our in-depth analysis to review how Nike Inc. has responded to COVID-19 and how this will affect its performance.

Companies mentioned

Nike Inc.

Adidas AG

ANTA Sports Products Ltd 

Fila Holdings Corp

Under Armour

Puma SE 

New Balance Athletic inc

Asics Corp

Table of Contents

Table of Contents

Executive Summary

Nike Inc.'s exposure to COVID-19

Nike Inc.'s operational responses to COVID-19

Key findings

Key conclusions

Geographic spread analysis – COVID 19 vs Nike Inc. Group Sales

Global & regional impact

Impact score for Nike Inc. versus competitors

Financials for Nike Inc. versus competitors

Revised 2020 revenue forecast

Nike Inc.’s exposure

Latest News

Indications from Stock Price and Influencers

Company reaction

Indications from recruitment trends

Customer Engagement

Store reopening



List of Figures

List of Figures

Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.

Countries/ regions affected by COVID-19

Spread of Nike Inc. group sales in 2019

COVID-19 global impact score for Nike Inc. versus competitors

Nike Inc. global revenue and year on year growth 2015-2020

Nike Inc. exposure: by region vs regional impact levels


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