COVID-19 Impact on Aldi

Like other grocers Aldi will benefit from COVID-19 with increased demand for food globally as consumers stay at home.

Aldi has taken steps to support the community across countries and these actions will boost customer perceptions of the brand, boosting sales in the long term.

The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact Aldi's performance.


– Aldi will perform well this year but is at a disadvantage to grocers that operate online as its lack of transactional site will mean it cannot benefit from the increased consumer demand.

– In the long-term Aldi's sales will be boosted by its value proposition as consumers feel financially uncertain following the crisis.

Reasons to buy

– Use our revised 2020 forecast for Aldi to understand how it will perform this year.

– Use our charts to review how Aldi's sales are split by region globally and how these regions have been impacted by COVID-19.

– Use our in-depth analysis to review how Aldi has responded to COVID-19 and how this will affect its performance.

Companies mentioned


Fondazione Banco Alimentare

Trader Joe's


The Kroger Company


SPAR International

E. Leclerc

Schwarz Group

Groupe Auchan



Waitrose & Partners


Marks & Spencer

Table of Contents

Table of Contents

Executive Summary

Aldi's exposure to COVID-19

Aldi's operational responses to COVID-19

Key findings

Key conclusions

Geographic spread analysis – COVID 19 vs Aldi Group Sales

Global & regional impact

COVID-19 global impact score for Aldi versus competitors

Revised 2020 revenue forecast

Aldi exposure: brand sales by region vs regional impact levels

Company reaction

Supporting the community





List of Figures

List of Figures

Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.

Countries/ regions affected by COVID-19

Spread of Aldi group sales and stores in 2019

COVID-19 global impact score for Aldi versus competitors

Aldi global revenue and year on year growth 2015-2020

Aldi exposure: brand sales by region vs regional impact levels


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