COVID-19 Impact on IKEA

The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact IKEA's performance.

The non-essential nature of IKEA’s business and its low online penetration mean the pandemic will have a significant impact on its 2020 sales.

IKEA’s reaction to the crisis will boost brand image, and this will benefit it in the long term.

Scope

– IKEA will be heavily impacted by physical store closures in key markets including Germany, the US, France and the UK.

– Global competitors have an advantage over IKEA; Walmart and Amazon have a far broader product range to lean on.

Reasons to buy

– Use our revised 2020 forecast for IKEA to understand how it will perform this year.

– Use our charts to review how IKEA's sales are split by region globally and how these regions have been impacted by COVID-19.

– Use our in-depth analysis to review how IKEA has responded to COVID-19 and how this will affect its performance.

Companies mentioned

IKEA

Walmart

Amazon

Home Depot

Leroy Merlin (Adeo Groupe)

Menards

Lowe's

Ace Hardware

Target

Sherwin Williams

Table of Contents

Table of Contents

Executive Summary

IKEA's exposure to COVID-19

IKEA's operational responses to COVID-19

Key findings

Key conclusions

Geographic spread analysis – COVID 19 vs IKEA Group Sales

Global & regional impact

COVID-19 global impact score for IKEA versus competitors

Revised 2020 revenue forecast

"IKEA’s exposure: impact in locked-down countries"

Company reaction

Charitable donations

Operational changes

Staff wellbeing

Appendix

Methodology

List of Tables

List of Tables

IKEA’s exposure: impact in locked-down countries

List of Figures

List of Figures

Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.

Countries/ regions affected by COVID-19

Spread of IKEA group sales and stores in 2019

COVID-19 global impact score for IKEA versus competitors

IKEA global revenue and year on year growth 2015-2020

    Pricing

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