United Kingdom (UK) Menswear Market to 2024

The UK Menswear 2019-2024 report offers comprehensive insight and analysis of the UK menswear market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The consumer data is based on our 2019 UK clothing survey, using a panel of 5,000 nationally representative UK clothing shoppers.

The UK menswear market is forecast to reach £11.1bn in 2019, with growth of 8.6% expected over the next five years — outperforming all other clothing subsectors. Although spend will remain restricted due to squeezed budgets, males’ growing awareness of trends will help boost the market once consumer confidence is regained post Brexit.

Scope

– JD Sports has been the biggest winner within the UK menswear market over the last five years, with its share increasing by 2.1 percentage points thanks to the athleisure trend and its effective targeting and engagement with its customers.

– Department stores are forecast to be the worst performing channel over the next five years, with their share of the market expected to decline by 0.6 percentage points as a result of struggles at Debenhams and House Fraser.

– The percentage of online menswear shoppers using click & collect has increased by 7.9 percentage points on 2018 thanks to the convenience this service offers.

– After friends, sports personalities are the biggest source of fashion inspiration for menswear shoppers, influencing purchases among 28.1%.

Reasons to buy

– Learn how the menswear market is expected to perform out to 2024, allowing you to plan your sales and stock budgets to maximise your potential.

– Understand the differences in how various age groups shop for menswear, including purchase motivators and future growth drivers, to help you target your customers more effectively.

– Use our analysis of how certain retailers are winning market share despite the challenging retail climate, providing you with advice on how to improve sales and acquire new shoppers.

– Utilise our data on what males consider when purchasing clothing for themselves (e.g. comfort, fit, fashion trends), helping you to focus on the most important features within product development.

– Understand how the online and offline channels are forecast to grow over the next five years, in order to prioritise investment.

Companies mentioned

Adidas

Aldi

Amazon

Arcadia

Arket

ASDA

ASOS

BadRhino

boohooMAN

Burton

Champion

COS

Debenhams

eBay

End. Clothing

Erdem

Flannels

Gap

H&M

High and Mighty

House of Fraser

Jacamo

JD Sports

John Lewis & Partners

Joules

Kenzo

Lidl

Littlewoods

M&S

Massimo Dutti

Matalan

Mennace

Moss Bros

Mr Porter

Net-a-Porter

New Look

Next

Nike

Oasis

Paul Smith

Pep&Co

Primark

Reiss

River Island

Sainsbury’s

Sports Direct

Superdry

Ted Baker

Tesco

The Idle Man

TK Maxx

Tom Ford

Topman

Uniqlo

Urban Outfitters

Very.co.uk

Warehouse

Whistles

Zara

Table of Contents

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in menswear

Main issues in menswear

Menswear winners boost appeal through clear customer targeting and compelling online and offline channels

Untapped potential in the market for incumbents to maximise spend, or risk new entrants stealing shoppers

Retailers must offer personalised style advice to cater for males’ increasing trend awareness

Males’ desire for comfortable clothing bolsters athleisure trend

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Overall sector size

Overall sector growth

Category dynamics: men’s outerwear

Category dynamics: men’s underwear

Spend per head

Online dynamics

WHERE PEOPLE SHOP

Channels of distribution

Channel preference

Location preference

Market shares

Shopped retailers

Retailer profiles

ASDA

Debenhams

H&M

Topman

Moss Bros

Superdry

Competitor dynamics

HOW & WHY PEOPLE SHOP

Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Frequency of shopping

What’s important when purchasing menswear

METHODOLOGY

What is included

Market sizing

List of Tables

List of Tables

Menswear spend by subcategory, 2019e and 2024e

Menswear spend per head by age group, 2019e

Menswear consumer profiles by age, 2019

Menswear channel split: 2019e and 2024e

Five year market shares for the Top 10 retailers

Retailer competitor overlap for Top 10 players, 2019

Purchase penetration of niche menswear categories by demographic, 2019

Purchase penetration of menswear categories by demographic, 2019

Purchase penetration of menswear product categories by demographic, 2019

Number of items purchased by product category by demographic, 2019

Channel usage by demographic (instore, online, mail order & catalogue), 2019

Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019

What’s important when purchasing menswear, by demographic, 2019

What’s important when purchasing menswear, by retailer, 2019

List of Figures

List of Figures

Overall menswear: size of the market, 2014-2024e

Overall menswear: growth rates, 2014-2024e

Men’s outerwear: category size and growth rates, 2014-2024e

Men’s underwear: category size and growth rates, 2014-2024e

Menswear spend per head, 2019e-2024e

Online menswear penetration, 2014-2024e

Online menswear size and growth rates, 2014-2024e

Online vs. offline menswear growth rates, 2014-2024e

Channel splits for menswear, 2019e and 2024e

Channel preference by demographic, 2019

Location preference, 2018 and 2019

Market shares of top 10 menswear retailers, 2018 and 2019e

Top 20 most shopped menswear retailers, 2019

ASDA: Consumer dynamics and where else they shop, 2019

ASDA: Menswear market share, 2014-2019e

Debenhams: Consumer dynamics and where else they shop, 2019

Debenhams: Menswear market share, 2014-2019e

H&M: Consumer dynamics and where else they shop, 2019

H&M: Menswear market share, 2014-2019e

Topman: Consumer dynamics and where else they shop, 2019

Topman: Menswear market share, 2014-2019e

Menswear shopper penetration by demographic and region, 2019

Profile of menswear shoppers by demographic and region, 2019

Purchase penetration of niche menswear categories, 2018 and 2019

Purchase penetration of menswear product categories, 2019

Channel usage (instore, online and mail order/catalogue), 2018 and 2019

Fulfilment methods used for online menswear purchases (home delivery, click & collect, third-party pickup), 2018 and 2019

Frequency of menswear purchases by demographic, 2019

Who menswear is purchased for, 2018 and 2019

What drives menswear purchases, 2017, 2018 and 2019

What’s important when purchasing menswear versus womenswear, 2019

Considerations when purchasing clothing by males and females, 2019

What inspires male shoppers’ clothing choices, 2018 and 2019

What inspires male shoppers’ clothing choices by age, 2019

Percentage of male clothing shoppers inspired by each social media site by age, 2019

Percentage of male clothing shoppers feeling under pressure by each factor by age, 2019

Which type of retailers do total clothing shoppers and menswear clothing shoppers by age buy the majority of their clothing from, 2019

Views on menswear purchases, 2019

    Pricing

Discounts available for multiple purchases.

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