Product Opportunities during the Coronavirus (COVID-19) Pandemic

This report looks at the product opportunities that retailers should be focusing on during the coronavirus pandemic, for instance sporting equipment, home office equipment and arts and crafts.

The report also highlights some of the product categories that will struggle during the coronavirus outbreak due to the vast number of consumers staying at home around the world.

Scope

– As consumers spend most of their time indoors due to lockdowns or advice to stay at home, demand for home products has increased, especially for home office equipment as people get set up to work from home for the foreseeable future.

– With consumers spending the majority of their time in their homes, they will want something away from digital screens to fill their time with, creating significant sales opportunities for hobbies and crafts.

– Despite the opportunity for fashion retailers to drive sales of loungewear, sportswear and other comfortable clothing, clothing & footwear will be the sector that is hit the hardest by the impact of COVID-19 as buying new clothes and footwear is far from a top priority for consumers.

Reasons to buy

– Use our in-depth analysis to identify the product categories that will be most resilient during the coronavirus outbreak, allowing you target promotional activity towards these products.

– Use our research to gain insight into how different retailers have promoted better-performing product categories to inform your marketing decisions to increase sales.

Companies mentioned

AllSaints

Amazon

AO.com

Beauty Bay

Best Buy

Blackwell's

boohoo.com

Cult Beauty

Currys PC World

Debenhams

Decathlon

Detox Kitchen

DFS

Dobbies

Dunelm

Feelunique

Go Outdoors

H&M Home

Habitat

Hobbycraft

Homebase

House of Fraser

IKEA

John Lewis & Partners

Joules

Kingfisher

Loaf

Lowe's

Made.com

Marks & Spencer

Mountain Warehouse

New Look

Patch

Pottery Barn

Pull&bear

Reiss

Screwfix

Sports Direct

Sweaty Betty

Target

Ted Baker

The Entertainer

The Works

Walmart

Waterstones

Wayfair

Wilko

Wool and the Gang

Zalando

Table of Contents

Table of Contents

Introduction

Summary of product opportunities during COVID-19

Home sectors provide a significant opportunity as consumers spend more time indoors

Consumers have more free time for hobbies and crafts

Despite opportunities in loungewear, clothing & footwear will suffer significantly

Product opportunities

Product opportunity: Books

Product opportunity: Sporting equipment

Product opportunity: DIY materials

Product opportunity: Gardening

Product opportunity: Cooking and baking

Product opportunity: Arts and crafts

Product opportunity: Home office equipment

Product opportunity: Toys and games

Product opportunity: Loungewear and pyjamas

Product opportunity: Large electricals

Product opportunity: Home beauty treatments

Product opportunity: Comfortable furniture

Product opportunity: Homewares

At risk product categories: Premium

At risk product categories: Outdoor

Methodology and contact

    Pricing

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