Retail Channel Series: UK Online Marketplace Retailing 2019 – 2024

The UK Online Marketplace Retailing 2019-2024 report forms part of GlobalData's Retail Channel series, and offers a comprehensive insight into the UK online marketplace market, the main trends and hot issues, key players, consumer attitudes and shopping behaviour.

Online marketplaces have become increasingly popular shopping destinations in recent years, primarily thanks to wide product catalogues and shoppers perceiving marketplaces as offering low prices.

General merchandisers, Amazon and eBay, dominate the online marketplaces channel, and are forecast to account for 92.5% of spend in 2019.

Scope

– Spend via online marketplaces is forecast to reach £26.2bn in 2019 and rise £13.1bn over the next five years, with both brand new and second hand products appealing to consumers.

– Clothing & footwear is the most popular sector shopped on marketplaces, driven in particular by the changing shopping habits of young consumers and the presence of marketplaces selling predominantly clothing & footwear.

– Spend is dominated by brand new products sold by retailers or independent sellers and despite sustainability becoming more of a concern for consumers, spend on brand new items will rise at a faster pace than spend on second hand products over the next five years.

Reasons to buy

– Utilise our five year forecasts to 2024 for the UK online marketplace market, broken down by sector and by brand new and second hand products to understand the main areas of growth.

– Identify the key players in the online marketplace market using our in-depth analysis to learn how to appeal to consumers.

– Understand the key drivers and inhibitors affecting online marketplace retailing to maximise sales potential, such as the appeal of marketplaces for independent retailers.

Companies mentioned

Depop

eBay

Vinted

Shpock

New Look

Zalando

ASOS

Amazon

SilkFred

ASOS Marketplace

IKEA

Joules

Facebook

Boots

Etsy

Flubit

Folksy

Fruugo

Gumtree

Notonthehighstreet.com

OnBuy

Pre-loved

Trouva

Vestiaire Collective

Wayfair

Wish

Dixons Carphone

Superdry

Selfridges

Waterstones

Argos

Tesco

Beyond Retro

Primark

Oliver Bonas

Hobbycraft

The Range

Dunelm

Poundland

Next

John Lewis

Debenhams

Urban Outfitters

Topshop

Made.com

ASDA

Table of Contents

Table of Contents

Contents

The hot issues

Drivers and inhibitors

Main issues

Rise of clothing & footwear resale will boost spend

Cannibalisation can be avoided if retailers' sites impress

Data-rich marketplaces have a huge advantage

Existing platforms can be used to build marketplaces

WHAT PEOPLE BUY

What is included

Headlines

Overall online marketplaces

Size of the channel

Growth rates

Share of channel by spend type

Spend split by sector and spend type

Brand new products bought via online marketplaces

Size of the channel

Share of total retail spend

Share of online retail spend

Spend split by sector and share of total sector and sector online

Online marketplaces' share of total sector and sector online

Second hand products bought via online marketplaces

Size of the channel

Spend on second hand products via online marketplaces, split by sector, 2019e

WHO PEOPLE SHOP WITH

Online marketplaces: key metrics

Top 10 online marketplaces' share of overall online marketplace spend

Top 10 online marketplaces, split by spend type

Top 10 online marketplace retailers visited

Top 10 online marketplace retailers purchased from

Online marketplace profiles

Amazon

eBay

Etsy

Wish

Notonthehighstreet.com

Depop

Profiles of ASOS Marketplace, Facebook Marketplace, Gumtree and Wayfair

Comparison table of key online marketplaces

HOW AND WHY PEOPLE SHOP

Headlines

Who shops

Who shops

Shopper profile by sector

The shopper journey

Shopping habits

Shopper motivations

Shopping habits

Shopper motivations

METHODOLOGY

What is included

List of Tables

List of Tables

Standard delivery options when buying New Look items from different retailers

Spend on brand new products via online marketplaces: share of total sector and share of sector online, 2019e

Top 10 online marketplaces' share of overall online marketplace spend, 2014-2019e

Comparison table of top 10 online marketplaces

Online marketplaces retailing profile of shoppers by sector, 2019

List of Figures

List of Figures

Overall online marketplaces: size of the channel 2018-2024e

Overall online marketplaces: size of the channel, split by second hand and brand new items 2018-2024e

Overall online marketplaces: annual growth rates 2018-2024e

Online markets: five year growth rates 2019e-2024e

Overall online marketplaces: share of channel by spend type 2018-2024e

Overall online marketplace spend, split by sector, 2019e

Overall online marketplaces: sector spend, split by spend type, 2019e

Spend on brand new products via online marketplaces: size of the channel 2018-2024e

Spend on brand new products via online marketplaces: share of total retail spend, 2018, 2019e and 2024e

Spend on brand new products via online marketplaces: share of online retail spend, 2018, 2019e and 2024e

Spend on brand new products via online marketplaces, split by sector, 2019e

Spend on brand new products via online marketplace: share of total sector and share of sector online, 2019e

Spend on second hand products via online marketplaces: size of the channel 2018-2024e

Spend on second hand products via online marketplaces, split by sector, 2019e

Top 10 online marketplaces' share of overall online marketplace spend, 2019e

Top 10 online marketplaces' share of spend on brand new products via online marketplaces, 2019e

Top 10 online marketplaces' share of spend on second hand products via online marketplaces, 2019e

Top 10 online marketplaces' share of overall online marketplace spend, 2014-2019e

Top 10 online marketplace, split by spend type, 2019e

Top 10 online marketplace retailers visited, 2019

Top 10 online marketplace retailers purchased from, 2019

Overall purchase satisfaction, Amazon versus total online marketplaces, 2019

Where else Amazon shoppers purchase from, 2019

Amazon shopper penetration by demographic, 2019

Overall purchase satisfaction, eBay versus total online marketplaces, 2019

Where else eBay shoppers purchase from, 2019

eBay shopper penetration by demographic, 2019

Overall purchase satisfaction, Etsy versus total online marketplaces, 2019

Where else Etsy shoppers purchase from, 2019

Etsy shopper penetration by demographic, 2019

Overall purchase satisfaction, Wish versus total online marketplaces, 2019

Where else Wish shoppers purchase from, 2019

Wish shopper penetration by demographic, 2019

Overall purchase satisfaction, Notonthehighstreet.com versus total online marketplaces, 2019

Where else Notonthehighstreet.com shoppers purchase from, 2019

Notonthehighstreet.com shopper penetration by demographic, 2019

Overall purchase satisfaction, Depop versus total online marketplaces, 2019

Where else Depop shoppers purchase from, 2019

Depop shopper penetration by demographic, 2019

Online marketplace penetration of online shoppers, overall and by demographic, 2019

Online marketplace profile of online shoppers by demographic, 2019

Online marketplace penetration by sector, 2019

Profile of online marketplace book shoppers, 2019

Profile of online marketplace clothing & footwear shoppers, 2019

Profile of online marketplace DIY & gardening shoppers, 2019

Profile of online marketplace electricals shoppers, 2019

Profile of online marketplace entertainment shoppers, 2019

Profile of online marketplace food & grocery (gift food) shoppers, 2019

Profile of online marketplace furniture & floorcoverings shoppers, 2019

Profile of online marketplace health & beauty shoppers, 2019

Profile of online marketplace homewares shoppers, 2019

Online marketplaces retailing profile of shoppers by sector, by demographic, 2019

Purchase frequency from online marketplaces, 2019

How spending habits via online marketplaces have changed versus 12 months ago, 2019 & 2018

How consumers expect their spending habits via online marketplaces to change in the next 12 months, 2019 & 2018

Whether items purchased were new or used, 2019 & 2018

What type of seller purchases were from, 2019

Drivers of purchasing via online marketplaces, 2019 and change on 2018

Online marketplace driver: products are often cheaper, by demographic, 2019

Online marketplace driver: wide product range, by demographic, 2019

Online marketplace driver: easy to website, by demographic, 2019

Online marketplace driver: access to brands/ products I might not have found otherwise, by demographic, 2019

Opinions about online marketplaces, 2019

Reasons for not purchasing from an online marketplace, 2019

Online marketplace barrier: lack of awareness of online marketplaces, by demographic, 2019

Online marketplace barrier: like to purchase directly from retailers' websites, by demographic, 2019

Online marketplace barrier: distrust that branded products are legitimate, by demographic, 2019

Online marketplace barrier: distrust that items will arrive as they appeared online, by demographic, 2019

Satisfaction of online marketplaces, 2019

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