United Kingdom (UK) Window Dressings (Homewares) Market to 2025

"United Kingdom (UK) Window Dressings (Homewares) Market to 2025" report offers comprehensive insight and analysis of the Window Dressings market (including forecasts up to 2025), the major players, the main trends and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets and voiles, window dressings accessories. The consumer data is derived from consumer research undertaken over February 2021. 2,000 nationally representative UK consumers were interviewed for the survey.

The Window Dressings market underperformed the overall Homewares market in 2020. Made to measure curtains and blinds dragged down Window Dressings, but lockdowns did not prevent consumers from buying window dressings. Some spend transferred online, with online pureplays being the main beneficiary of this.

Scope

– Made to measure curtains dragged down Window Dressings in 2020 as consumers preferred their readymade counterparts.

– Purchases were primarily for a new look rather than for replacement as shoppers were inspired to redecorate their homes.

– Window Dressings shoppers were unphased by brands, and instead prioritised price and quality.

– Lockdown restrictions drove online growth and benefited online pureplays in particular.

Reasons to buy

– Discover what will drive growth in the Window Dressings market out to 2025 to help form an effective growth strategy and target investment to high-performance categories.

– Understand how consumer shopping habits and sentiments are changing amid the pandemic.

– Identify the key retailers in the Window Dressings market and understand their customer demographics.

– Understand the customer journey for Window Dressings purchases, from research to fulfilment.

Companies mentioned

Dunelm

Hillarys

Curtains2Go

John Lewis

B&M

The Range

Next

B&Q

Argos

Wilko

Amazon

IKEA

ASDA

Table of Contents

Table of Contents

KEY FINDINGS

Made to measure products drag down window dressings

Lockdowns did not prevent consumers from buying window dressings

Seeking a new look now the dominant purchasing motivation

Lockdown restrictions drive demand online

THE MARKET

Overall sector size and growth

Sector size and growth: readymade curtains

Sector size and growth: made to measure curtains

Sector size and growth: readymade blinds

Sector size and growth: made to measure blinds

Sector size and growth: shutters

Sector size and growth: nets and voiles

Sector size and growth: window dressings accessories

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer market shares

Retailer profiles

THE CONSUMER

Overall penetration

Penetration by product

Lockdown purchases

Product details

Opinions on window dressings

Average spend by product subcategory

Research process

Purchase motivation

Retailer usage

Conversion rates

Retailer usage by demographic

Drivers of retailer choice

Things retailers should improve on

Channel usage

Online fulfilment

Online purchasing drivers

Opinions on online purchasing

Online purchasing satisfaction

Views prior to purchase

FURTHER DETAILS

Methodology

List of Tables

List of Tables

Category growth and size by sub-category, 2020-22e

Channels of distribution, 2020 and 2025e

Average spend (Overall), 2020-2021

Average spend (readymade curtains), 2020-2021

Average spend (made to measure curtains), 2020-2021

Average spend (readymade blinds), 2020-2021

Average spend (made to measure blinds), 2020-2021

Average spend (shutters), 2020-2021

Average spend (nets or voiles), 2020-2021

Average spend (accessories), 2020-2021

Purchase Motivation (New Home), 2020-2021

Purchase Motivation (New Look), 2020-2021

Purchase Motivation (Replacement), 2020-2021

Purchase Motivation (Impulse), 2020-2021

Retailer usage (readymade curtains), 2020-2021

Retailer usage (made to measure curtains), 2020-2021

Retailer usage (readymade blinds), 2020-2021

Retailer usage (made to measure blinds), 2020-2021

Retailer usage (shutters), 2020-2021

Retailer usage (nets or voiles), 2020-2021

Retailer usage (accessories), 2020-2021

Conversion rates, top 10 retailers, 2020-2021

Retailer usage by demographic, 2020-2021

Drivers of retailer choice: by retailer, 2020-2021

Things retailers should improve on: by retailer, 2020-2021

List of Figures

List of Figures

Market size – total market, 2019-25e

Market growth – total market, 2019-25e

Market volume growth – total market, 2019-25e

Market inflation growth – total market, 2019-25e

Market size – Readymade Curtains, 2019-25e

Market growth – Readymade Curtains, 2019-25e

Market size – Made to Measure Curtains, 2019-25e

Market growth – Made to Measure Curtains, 2019-25e

Market size – Readymade Blinds, 2019-25e

Market growth – Readymade Blinds, 2019-25e

Market size – Made to Measure Blinds, 2019-25e

Market growth – Made to Measure Blinds, 2019-25e

Market size – Shutters, 2019-25e

Market growth – Shutters, 2019-25e

Market size – Nets and Voiles, 2019-25e

Market growth – Nets and Voiles, 2019-25e

Market size – Window Dressings Accessories, 2019-25e

Market growth – Window Dressings Accessories, 2019-25e

Category growth and size by sub-category, 2020-22e

Online market size and penetration, 2019-25e

Online and offline market growth, 2019-25e

Channels of distribution, 2020e and 2025e

Window Dressings top 10 market shares, 2020

Window Dressings top 10 market shares, 2019 vs 2020

Dunelm market share, 2018-20

Dunelm shopper demographics, 2020

Dunelm customer share (overall & by category), 2020

Hillarys market share, 2018-20

Hillarys shopper demographics, 2020

Hillarys customer share (overall & by category), 2020

Curtains2Go market share, 2018-20

Curtains2Go shopper demographics, 2020

Curtains2Go customer share (overall & by category), 2020

John Lewis market share, 2018-20

John Lewis shopper demographics, 2020

John Lewis customer share (overall & by category), 2020

B&M market share, 2018-20

B&M shopper demographics, 2020

B&M customer share (overall & by category), 2020

The Range market share, 2018-20

The Range shopper demographics, 2020

The Range customer share (overall & by category), 2020

Next market share, 2018-20

Next shopper demographics, 2020

Next customer share (overall & by category), 2020

B&Q market share, 2018-20

B&Q shopper demographics, 2020

B&Q customer share (overall & by category), 2020

Argos market share, 2018-20

Argos shopper demographics, 2020

Argos customer share (overall & by category), 2020

Wilko market share, 2018-20

Wilko shopper demographics, 2020

Wilko customer share (overall & by category), 2020

Window Dressings penetration overall, by demographic and by region, 2020-2021

Readymade curtains penetration overall, by demographic and by region, 2020-2021

Made to measure curtains penetration overall, by demographic and by region, 2020-2021

Readymade blinds penetration overall, by demographic and by region, 2020-2021

Made to measure blinds penetration overall, by demographic and by region, 2020-2021

Shutters penetration overall, by demographic and by region, 2020-2021

Nets or voiles penetration overall, by demographic and by region, 2020-2021

Window dressings accessories penetration overall, by demographic and by region, 2020-2021

Lockdown purchases – proportion of purchases that were made during lockdown (overall Window Dressings) 2020-2021

Lockdown purchases – factors of importance (overall Window Dressings) 2020-2021

Product details, 2020-2021

Opinions on Window Dressings, 2020-2021

Window Dressings research process (what they did), 2020-2021

Window Dressings research process (how long they spent), 2020-2021

Window Dressings research process (areas of research), 2020-2021

Window Dressings research process (staff interaction), 2020-2021

Window Dressings retailer usage (overall), 2020-2021

Drivers of retailer choice, 2020-2021

Things retailers should improve on, 2020-2021

Channel usage when researching, 2020-2021

Store type used for browsing and research 2020-2021

Device used for online browsing and research, 2020-2021

Channel usage when purchasing, 2020-2021

Store type used for purchasing, 2020-2021

Device used for online purchases, 2020-2021

Online fulfilment, 2020-2021

Online purchasing drivers, 2020-2021

Opinions on online purchasing, 2020-2021

Online purchasing satisfaction, 2020-2021

Views prior to purchase, 2020-2021

    Pricing

Discounts available for multiple purchases.

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