United Kingdom (UK) Father’s Day 2020 – Consumer Dynamics and Spending Habits

United Kingdom (UK) Father's Day 2020 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

Overall Father's Day penetration fell slightly by 1.7ppts to 48.9%, however this is much less than the decrease seen for Mother's Day. This is likely due to be to an easing of restrictions regarding shop openings and visiting family.

Scope

– With Father’s Day falling only one week after non-food shops began to resume trading, increased spend on (non-gifting) food & drink proved a natural solution for shoppers looking to avoid shopping centres, retail parks and department stores.

– Online options for consumers showed incredible popularity in the current environment, with 45.0% of consumers who bought gifts for Father’s Day choosing to do so online, a significant rise on the 27.4% in 2019.

– A lack of online awareness lead to the percentage of shoppers using Card Factory for card & gift wrap purchases to fall by 24.4ppts to 8.6%, as its physical locations were forced to close across the UK as a result of COVID-19.

Reasons to buy

– Use our in-depth consumer insight to learn which areas within Father's Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.

– Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

– Use our in-depth analysis of the leading retailers for the Father's Day occasion in order to understand how to appeal shoppers and maximise market share.

– Understand which demographics showed the largest drops in Father’s Day penetration, in order to plan for future occasions which may also be impacted by COVID-19.

Companies mentioned

Card Factory

Tesco

Sainsbury's

Amazon

Moonpig

Funkypigeon

Superdrug

Marks & Spencer

H&M

Menkind

Bloom & Wild

Boots

Matalan

Homebase

Waitrose

WHSmith

ASDA

Morrisons

Argos

Aldi

Lidl

John Lewis

Next

Iceland

B&M

JD Sports

New Look

Primark

ASOS

Swarovski

TK Maxx

Ernest Jones

Debenhams

Adidas

Zara

Sports Direct

White Stuff

Poundland

Very.co.uk

Wyevale

Home Bargains

Blackwells

Waterstones

The Works

Lakeland

The Book Depository

GAME

Disney Store

HMV

IKEA

Ocado

Greenfingers.com

Appliances Direct

eBuyer

JD Williams

Littlewoods

Nike

Direct Golf

Office

Evans Cycles

Clarks

The Range

Wilko

Dunelm

Travis Perkins

Gardencentreonline.co.uk

Clintons

Paperchase

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Father's Day spending less impacted by COVID-19 than Mother's Day 2020

Card Factory loses out due to store closures and a lack of online appeal

Online penetration rose across all categories as consumers remained cautious about shopping instore

Trend insight – stores

Trend insight – online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Father's Day spending

Financing spending

Father's Day activities

Takeaway choices

Dining in choices

Father's Day statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Opting out of Father's Day communications

Father's Day statements

SEASONAL FOOD & DRINK

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Retailer used

Spending

Buying dynamics

GIFTS

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Recipient

Retailer used

Buying dynamics

CARDS & GIFT WRAP

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

List of Tables

List of Tables

Retailer ratings across key measures – grocers, 2020

Retailer ratings across key measures – non-food retailers, 2020

Products purchased – treats, 2019 & 2020

Products purchased – frest meat & meat alternatives, 2019 & 2020

Products purchased – alcoholic drinks, 2019 & 2020

Products purchased – fruit & vegetables, 2019 & 2020

Products purchased – bakery, deserts & puddings, 2019 & 2020

Products purchased – non-alcoholic drinks, 2019 & 2020

Products purchased – fish, 2019 & 2020

Products purchased – delicatessen products, 2019 & 2020

Products purchased – ready meals, 2019 & 2020

Products purchased – food & drink gifts, 2019 & 2020

Retailers used – food & drink gifts, 2019 & 2020

Products purchased – clothing, 2019 & 2020

Retailers used – clothing, 2019 & 2020

Products purchased – fine jewellery, 2019 & 2020

Retailers used – fine jewellery, 2019 & 2020

Products purchased – footwear & accessories, 2019 & 2020

Retailers used – footwear & accessories, 2019 & 2020

Products purchased – homewares, 2019 & 2020

Retailers used – homewares, 2019 & 2020

Products purchased – grooming & personal care, 2019 & 2020

Retailers used – grooming & personal care, 2019 & 2020

Products purchased – books, 2019 & 2020

Retailers used – books, 2019 & 2020

Products purchased – entertainment, 2019 & 2020

Retailers used – entertainment, 2019 & 2020

List of Figures

List of Figures

Father's Day 2020 shopper penetration (by demographic and by region) & 2019 shopper penetration

Father's Day shopper profile, by demographic & by region, 2020

Father's Day 2020 retail shopper penetration (by demographic and by region) & 2019 retail shopper penetration

Financial wellbeing compared to last year, 2019 & 2020

Father's Day spending compared to last year, 2019 & 2020

How consumers financed Father's Day spending, 2019 & 2020

Father's Day activities undertaken, 2020, and ppt change on 2019

Father's Day takeaway choices, 2020

Father's Day dining in choices, 2019 & 2020

Agreement statements about Father's Day, 2020, and ppt change on 2019

Retailers that did the best job of promoting Father's Day, 2020

Whether consumers were offered the option to opt out of Father's Day communications (by demographic), 2020 and overall for 2019

Whether consumers opted out of Father's Day communications (by demographic), 2020 and overall for 2019

Agreement statements about Father's Day communications, 2020, and ppt change on 2019

What's driving retailer selection (seasonal food & drink), 2020, and ppt change on 2019

Consumers using each channel for purchasing seasonal food & drink (browsed & purchased), 2020

Consumers using each store type for purchasing seasonal food & drink (browsed & purchased), 2020

Consumers using each device for purchasing seasonal food & drink (browsed & purchased), 2020

Fulfilment options for seasonal food & drink purchases made online, 2019 & 2020

Top 10 retailers shopped at for seasonal food & drink, 2019 & 2020

Seasonal food & drink spend, by retailer and average, 2020 and change on 2019 (£)

Father's Day 2020 seasonal food & drink penetration (by demographic) & 2019 seasonal food & drink penetration

Father's Day 2020 treats penetration (by demographic) & 2019 treats penetration

Father's Day 2020 fresh meat penetration (by demographic) & 2019 fresh meat penetration

Father's Day 2020 alcoholic drinks penetration (by demographic) & 2019 alcoholic drinks penetration

Father's Day 2020 fruit & vegetables penetration (by demographic) & 2019 fruit & vegetables penetration

Father's Day 2020 bakery, deserts & puddings penetration (by demographic) & 2019 bakery deserts & puddings penetration

Father's Day 2020 non-alcoholic drinks penetration (by demographic) & 2019 non-alcoholic drinks penetration

Father's Day 2020 fish penetration (by demographic) & 2019 fish penetration

Father's Day 2020 delicatessen products penetration (by demographic) & 2019 delicatessen products penetration

Father's Day 2020 ready meals penetration (by demographic) & 2019 ready meals penetration

Planned/impulse purchases (overall seasonal food & drink), 2019 & 2020

Planned/impulse purchases (seasonal food & drink categories), 2019 & 2020

What's driving retailer selection (gifts), 2020, and ppt change on 2019

Consumers using each channel for purchasing gifts (browsed & purchased), 2020

Consumers using each store type for purchasing Father's Day gifts (browsed & purchased), 2020

Consumers using each device for purchasing gifts (browsed & purchased), 2020

Fulfilment options for gifts purchases made online, 2019 & 2020

Average spend on gifting categories, 2020, and change on 2019 (£)

Who consumers bought Father's Day gifts for, 2020, and ppt change on 2019

    Pricing

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