All year gifting – Cards & Gift Wrap, 2019

The "All year gifting – Cards & Gift Wrap, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting. The report analyses the major players, the main trends, and consumer attitudes.

For the majority of occasions, more consumers believe that a card should be given than those who believe a gift should be given. However, more consumers think they should buy gifts than cards for a new baby and weddings.

More consumers are becoming concerned about the environmental impact of greetings cards, especially those aged 16-34, due to the disposable nature of cards and wrap.

Scope

– Card Factory is perceived as the best retailer for promoting deals of all year gifting products, as it has expandad into non-card products at low prices appealing to shoppers looking for value for money.

– Personalisation levels have seemingly plateaued with 20.9% of consumers having purchased a personalised card, down 0.5 ppts on 2018.

Reasons to buy

– Use our in-depth consumer insight to learn which areas within all year gifting (cards & gift wrap) are most important to ensure that product offerings are catering to the needs and wants of customers – for example whether consumers believe they should give a card and/or gift for a certain occasion.

– Understand what drives consumers to choose a retailer for their purchases for certain occasions, such as quality of products, prices and the importance of card & gift wrap ranges in order to maximise sales potential.

– Use our in-depth analysis of the leading retailers for all year gifting (cards & gift wrap) in order to understand how to appeal shoppers and maximise market share.

Companies mentioned

Sainsbury's

ASDA

Tesco

Oliver Bonas

Kikki.K

Paperchase

Clintons

Paper & Script

WH Smith

Anthropologie

Urban Outfitters

John Lewis

Next

JOY

Zara

H&M

ASOS

TK Maxx

Heyland and Whittle

Nip & Fab

Card Factory

Poundland

Lidl

Marks & Spencer

Amazon

Waitrose

Debenhams

House of Fraser

Primark

Argos

Moonpig

Funkypigeon.com

Wilko

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Average spends fall across a number of occasions as consumers prioritise spending

Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer

More consumers think they should buy gifts than cards for a new baby and weddings

Trend insight – stores

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Gift spending

Research

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Perceptions of giving cards and gifts

All year gifting statements

Social media

Cards & gift wrap

Key findings

Retailer selection

Attitudes towards cards & wrap

Occasion bought for

Bought for

Frequency

Retailer used

Channel usage

Device usage

Fulfilment

Buying dynamics

Methodology

Technical details: consumer survey work

List of Tables

List of Tables

Retailer ratings across key measures – grocers, 2019

Retailer ratings across key measures – non-food retailers, 2019

Which occasion consumers purchased for, 2019

Retailers used – cards (overall), 2018 & 2019

Retailers used – gift wrap (overall), 2018 & 2019

List of Figures

List of Figures

All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration

Financial wellbeing compared to last year, 2018 & 2019

How consumers financed all year gifting spending, 2018 & 2019

All year gifting spending compared to last year, 2018 & 2019

What occasions shoppers purchased for, 2019 & change on 2018

When shopping for gifts, what activities have you undertaken online over the past year, 2018 & 2019

Which retailer would you typically go to first when looking to purchase all year gifting, 2019

Which occasions consumers believe they should give cards and gifts for, 2019

Agreement & disagreement with statements about all year gifting, 2019

Which social media sites do you use, 2019

Did you purchase an item as a gift that you saw on social media, 2019

What's driving retailer selection – cards & gift wrap, 2019 & change on 2018

Agreement statements – Greetings cards are too expensive (by demographic & male/female) 2019, & 2018 overall

Agreement statements – I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2019, & 2018 overall

Agreement statements – Buying cards and wrapping is a waste of money, (by demographic & male/female) 2019, & 2018 overall

Agreement statements – I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2019, & 2018 overall

Agreement statements -When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2019, & 2018 overall

Agreement statements -Buying a card online is less personal, (by demographic & male/female) 2019, & 2018 overall

Agreement statements -I am worried about the environmental impact of giving cards, (by demographic & male/female) 2019, & 2018 overall

Occasion bought for, 2018 & 2019

Card recipients (all occasions), 2019 & change on 2018

Frequency of purchase, 2018 & 2019

Retailers shopped at for cards & wrap, 2018 & 2019

Consumers using each channel for purchasing cards & wrap, 2019 (browsed & purchased)

Consumers using each store type for purchasing cards & wrap, 2019 (browsed & purchased)

Consumers using each device for cards & wrap purchases, 2019 (browsed & purchased)

Fulfilment options for card & gift wrap purchases made online, 2018 & 2019

Cards (overall) penetration, by demographic, 2019, & 2018 penetration

Physical card (from a shop) penetration, by demographic, 2019, & 2018 penetration

Physical card (bought online) penetration, by demographic, 2019, & 2018 penetration

Electronic card penetration, by demographic, 2019, & 2018 penetration

Gift wrap (overall) penetration, by demographic, 2019, & 2018 penetration

Gift wrap penetration, by demographic, 2019, & 2018 penetration

Gift bags penetration, by demographic, 2019, & 2018 penetration

Gift wrapping accessories penetration, by demographic, 2019, & 2018 penetration

Personalisation – overall cards & wrap, 2018 & 2019

    Pricing

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