United Kingdom (UK) Small Kitchen Appliances Market to 2025

United Kingdom (UK) Small Kitchen Appliances Market to 2025 report offers comprehensive insight and analysis of the UK Small Kitchen Appliances market (including forecasts up to 2025), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top kettles & hot beverage makers appliances and food preparation appliances. Consumer data is based on our March 2020 UK Small Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers as our September COVID-19 Impact UK Small Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers.

The Small Kitchen Appliances (SKA) market is forecast to grow by 2.4% in 2020, driven by the COVID 19 pandemic in the UK. With many consumers spending more time at home, hobbies such as kettles & hot beverage makers and baking have driven investment in subcategories such as food preparation devices.

Scope

– As has been the case throughout the electricals sector, the SKA market has seen a surge in spend through online, with electricals specialists not defined as essential shops and thus forced to close through the lockdowns that the UK faced in 2020.

– With the online market having achieved phenomenal growth in 2020, Amazon has been able to benefit the most from this shift, overtaking the 2019 market leader, Argos, to reach pole position this year.

– SKA penetration is highest among younger consumers with this age group most likely to be moving into their first home or moving away from home into temporary accommodation such as for university.

Reasons to buy

– Learn how essential the online channel is to the shopper journey within Small Kitchen Appliances as this channel outperforms offline sales driven by the impact of the COVID-19 pandemic and how retailers can capitalise on the continued importance of this channel

– Identify opportunities within Small Kitchen Appliances where consumers are looking to upgrade existing products and which products are seeing first time investment as consumers spend more time at home.

– Use our in-depth analysis of the leading retailers in Small Kitchen Appliances in order to understand how to appeal shoppers and remain competitive in the market.

Companies mentioned

Amazon

Argos

The Very Group

Dixons Carphone

John Lewis & Partners

Tesco

ASDA

Appliances Direct

Sainsbury’s

AO.com

Sainsbury’s

Wilko

B&M

Debenhams

Morrisons

The Range

Next

Lakeland

Ebuyer

Home Bargains

Robert Dyas

Lidl

Aldi

Russell Hobbs

Morphy Richards

Philips

Nespresso

Bosch

Kenwood

Delonghi

Tefal

Hotpoint

Samsung

JML

George Foreman

Lavazza

Jura

Braun

Panasonic

Crockpot

Nutribullet

Kitchenaid

Table of Contents

Table of Contents

KEY FINDINGS

Working from home boosts investment in the SKA market in 2020

Online channel sees a boost in sales that will persist beyond the pandemic

Amazon wins from the shift to online in 2020

Low prices appeal to young consumers buying SKA

THE MARKET

Market size & growth – total market

Market size & growth – kettles & hot beverage makers

Market size & growth – food preparation appliances

Market size & growth – small table top cooking appliances

Market size & growth – toasters & sandwich makers

Market size & growth – electrical kitchen gadgets

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer shares

Amazon

Argos

Dixons Carphone

John Lewis & Partners

The Very Group

Tesco

THE CONSUMER

Penetration

Average spend

Research process

Purchase motivation

Replacement cycle

Retailer usage

Conversion rates

Drivers of retailer choice

Things retailers should improve on

Brand purchased

Drivers of brand choice

Channel usage

Store type

Device usage

Online fulfilment

Opinions on small kitchen appliances

Time spent cooking at home

Views prior to purchase

THE COVID-19 CONSUMER

Penetration

Timing of purchases

Retailer usage

Drivers of retailer choice

Online shopping satisfaction

Reasons for avoiding stores

Opinions on COVID-19 and Major Kitchen Appliances

Channel usage

Further details

Methodology

List of Tables

List of Tables

Category growth & size, 2020 size and growth 2020-22

Channels of distribution, 2020 & 2025

Penetration by product (kettles & hot beverage makers), 2020

Penetration by product (food preparation appliances), 2020

Penetration by product (small table top cooking appliances), 2020

Penetration by product (toasters & sandwich makers), 2020

Penetration by product (electrical kitchen gadgets), 2020

Average spend (overall), 2020

Average spend (kettles & hot beverage makers), 2020

Average spend (food preparation appliances), 2020

Average spend (small table top cooking appliances), 2020

Average spend (toasters & sandwich makers), 2020

Average spend (electrical kitchen gadgets), 2020

Purchase motivations – replacement, 2020

Purchase motivations – upgrading, 2020

Purchase motivations – new purchase, 2020

Purchase motivations – impulse, 2020

Detailed replacement cycle by product – kettles & hot beverage makers, 2020

Detailed replacement cycle by product – food preparation appliances, 2020

Detailed replacement cycle by product – small table top cooking appliances, 2020

Detailed replacement cycle by product – toasters & sandwich makers, 2020

Detailed replacement cycle by product – electrical kitchen gadgets, 2020

Retailer usage – kettles & hot beverage makers, 2020

Retailer usage – food preparation appliances, 2020

Retailer usage – small table top cooking appliances, 2020

Retailer usage – toasters & sandwich makers, 2020

Retailer usage – electrical kitchen appliances, 2020

Conversion rates, top 10 retailers, 2020

Retailer usage by segment, 2020

Drivers of retailer choice: by retailer, 2020

Things retailers should improve on: by retailer, 2020

Brand usage – kettles & hot beverage makers, 2020

Brand usage – food preparation appliances, 2020

Brand usage – small table top cooking appliances, 2020

Brand usage – toasters & sandwich makers, 2020

Brand usage – electrical kitchen gadgets, 2020

List of Figures

List of Figures

Small Kitchen Appliances market size, 2019-25

Small Kitchen Appliances market growth (incl. inflation and volume growth), 2019-25

Kettles & hot beverage makers market size, 2019-25

Kettles & hot beverage makers market growth, 2019-25

Food preparation appliances market size, 2019-25

Food preparation appliances market growth, 2019-25

Small table top cooking appliances market size, 2019-25

Small table top cooking appliances market growth, 2019-25

Toasters & sandwich makers market size, 2019-25

Toasters & sandwich makers market growth, 2019-25

Electrical kitchen gadgets market size, 2019-25

Electrical kitchen gadgets market growth, 2019-25

Small Kitchen Appliances online penetration and online market size, 2019-25

Small Kitchen Appliances category online growth rate, 2019-25

Online growth rate by category, 2020 vs 2019

Channels of distribution, 2020 & 2025

Small Kitchen Appliances market shares, 2020

Small Kitchen Appliances market shares change, 2020 vs 2019

Amazon market share, 2018-19

Amazon shopper demographics, 2020

Amazon customer share (overall & by category), 2020

Argos market share, 2018-19

Argos shopper demographics, 2020

Argos customer share (overall & by category), 2020

Dixons Carphone market share, 2018-19

Dixons Carphone shopper demographics, 2020

Dixons Carphone customer share (overall & by category), 2020

John Lewis & Partners market share, 2018-19

John Lewis & Partners shopper demographics, 2020

John Lewis & Partners customer share (overall & by category), 2020

The Very Group market share, 2018-19

The Very Group shopper demographics, 2020

The Very Group customer share (overall & by category), 2020

Tesco market share, 2018-19

Tesco shopper demographics, 2020

Tesco customer share (overall & by category), 2020

Small Kitchen Appliances penetration by demographics & region, 2020

Kettles & hot beverage makers penetration by demographics & region, 2020

Food preparation appliances penetration by demographics & region, 2020

Small table top cooking appliances penetration by demographics & region, 2020

Toasters & sandwich makers penetration by demographics & region, 2020

Electrical kitchen gadgets makers penetration by demographics & region, 2020

Small Kitchen Appliances research process (what they did), 2020

Small Kitchen Appliances research process (how long they spent), 2020

Small Kitchen Appliances research process (areas of research), 2020

Small Kitchen Appliances research process (instore staff interaction), 2020

Small Kitchen Appliances (overall and by category) replacement cycle, 2020

Small Kitchen Appliances retailer usage, 2020

Small Kitchen Appliances drivers of retailer choice, 2020

Small Kitchen Appliances drivers of retailer choice (detailed), 2020

Small Kitchen Appliances things retailers should improve on, 2020

Brand usage – kettles & hot beverage makers, 2020

Brand usage – food preparation appliances, 2020

Brand usage – small table top cooking appliances, 2020

Brand usage – toasters & sandwich makers, 2020

Brand usage – electrical kitchen gadgets, 2020

Small Kitchen Appliances drivers of brand choice, 2020

Small Kitchen Appliances channel usage (researching), 2020

Small Kitchen Appliances store type (browsing), 2020

Small Kitchen Appliances device usage (browsing), 2020

Small Kitchen Appliances channel usage (purchasing), 2020

Small Kitchen Appliances store type usage (purchasing), 2020

Small Kitchen Appliances device usage (purchasing), 2020

Small Kitchen Appliances online fulfilment, 2020

Small Kitchen Appliances – opinions on Major Kitchen Appliances, 2020

Small Kitchen Appliances – time spent cooking at home each week, 2020

Small Kitchen Appliances research process (views prior to purchase), 2020

Small Kitchen Appliances research process (views prior to purchase – brand), 2020

Small Kitchen Appliances research process (views prior to purchase – budget), 2020

Small Kitchen Appliances research process (views prior to purchase – retailer), 2020

Small Kitchen Appliances research process (views prior to purchase – features & functions), 2020

Small Kitchen Appliances COVID-19 penetration by demographics & region, 2020

Kettles & hot beverage makers COVID-19 penetration by demographics & region, 2020

Food preparation appliances COVID-19 penetration by demographics & region, 2020

Small table top cooking appliances COVID-19 penetration by demographics & region, 2020

Toasters & sandwich makers COVID-19 penetration by demographics & region, 2020

Electrical kitchen gadgets makers COVID-19 penetration by demographics & region, 2020

Timing of purchases – overall, 2020

Timing of purchases – kettles & hot beverage makers, 2020

Timing of purchases – food preparation appliances, 2020

Timing of purchases – small table top cooking appliances, 2020

Timing of purchases – toasters & sandwich makers, 2020

Timing of purchases – electrical kitchen gadgets, 2020

Small Kitchen Appliances COVID-19 retailer usage, 2020

Small Kitchen Appliances COVID-19 drivers of retailer choice, 2020

Small Kitchen Appliances online satisfaction, 2020

Small Kitchen Appliances reasons for avoiding stores, 2020

Small Kitchen Appliances – opinions on COVID-19 and Small Kitchen Appliances, 2020

Small Kitchen Appliances – COVID-19 channel usage, 2020

    Pricing

Discounts available for multiple purchases.

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