UK Mother’s Day, 2019

"UK Mother’s Day, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Mother's Day. The report analyses the major players, the main trends, and consumer attitudes.

Late promotion of Mother's Day by retailers influenced a fall in retail penetration from 61.7% in 2018 to 59.5% as retailers left less time to persuade more shoppers to purchase for the occasion.

Scope

– Fewer consumers made Mother's Day purchases in 2019, instead favouring quality family time despite 83.9% believing that Mother's Day is an important occasion.

– Low price is the most significant driver of retailer choice for Mother's Day food & drink purchases, aiding Tesco and ASDA's domination over competitor Sainsbury's.

– Overall card & gift wrap penetration fell, influenced by factors such as cards being increasingly perceived as a token, a lack of willingness to spend on disposable items, and growing concerns surrounding the environmental impacts of cards & wrap.

Reasons to buy

– Use our in-depth consumer insight to learn which areas within Mother's Day shopping are most important, to ensure that product offerings are catering to the needs and wants of customers.

– Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential for the occasion.

– Use our in-depth analysis of the leading retailers, such as Tesco and Marks & Spencer, for the Mother's Day occasion in order to understand how to appeal shoppers and maximise market share.

Companies mentioned

Tesco

Sainsbury's

ASDA

Card Factory

Scribbler

Marks & Spencer

Boots

Ted Baker

Champneys

Feelunique

John Lewis

Etsy

Aldi

Waterstones

Clintons

Pandora

Morrisons

Debenhams

Lidl

Waitrose

Amazon

Next

Oliver Bonas

Paperchase

WH Smith

Co-op

Iceland

Argos

The Body Shop

Superdrug

Wilko

Zara

Savers

H Samuel

TK Maxx

F Hinds

Warren James

Tiffany & Co

Primark

House of Fraser

boohoo.com

Monsoon

Home Bargains

Dunelm

B&M

Bonmarche

Topshop

New Look

Kurt Geiger

Apple

Disney Store

GAME

CeX

Blackwells

The Book Depository

The Works

Littlewoods

Jessops

Costco

Very.co.uk

Ryman

Trespass

Office

American Golf

Mountain Warehouse

Snow + Rock

Wiggle

IKEA

Wyevale

Crocus

Greenfingers.com

B&Q

Poundland

Moonpig.com

Table of Contents

Table of Contents

THE KEY FINDINGS

Late promotion of Mother's Day by retailers influenced fall in penetration

Mother's Day spending takes a hit as consumer confidence remains low in 2019

Consumer desire for low prices and convenience leads to the popularity of supermarkets

Trend insight – stores

Trend insight – online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Mother's Day spending

Who shoppers bought for

Mother's Day activities

Dining out choices

Dining in choices

Mother's Day statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

FOOD & DRINK

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer used

Spending

Buying dynamics

GIFTS

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

CARDS & GIFT WRAP

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

List of Tables

List of Tables

Retailer ratings across key measures – grocers, 2019

Retailer ratings across key measures – non-food retailers, 2019

Products purchased – cakes/chocolate/biscuits, 2018 & 2019

Products purchased – fresh meat, 2018 & 2019

Products purchased – fruit & vegetables, 2018 & 2019

Products purchased – delicatessen products, 2018 & 2019

Products purchased – fish, 2018 & 2019

Products purchased – ready meals, 2018 & 2019

Products purchased – alcoholic drinks, 2018 & 2019

Products purchased – non-alcoholic drinks, 2018 & 2019

Products purchased – food & drink gifts, 2018 & 2019

Retailers used – food & drink gifts, 2018 & 2019

Products purchased – flower & plant gifts, 2018 & 2019

Retailers used – flower & plant gifts, 2018 & 2019

Products purchased – beauty gifts, 2018 & 2019

Retailers used – beauty gifts, 2018 & 2019

Products purchased – fine jewellery & watch gifts, 2018 & 2019

Retailers used – fine jewellery & watch gifts, 2018 & 2019

Products purchased – clothing gifts, 2018 & 2019

Retailers used – clothing gitfs, 2018 & 2019

Products purchased – homewares gifts, 2018 & 2019

Retailers used – homewares gifts, 2018 & 2019

Products purchased – accessories & footwear gifts, 2018 & 2019

Retailers used – accessories & footwear gifts, 2018 & 2019

Products purchased – vouchers & money gifts, 2018 & 2019

Products purchased – experience gifts, 2018 & 2019

Products purchased – music & video gifts, 2018 & 2019

Retailers used – music & video gifts, 2018 & 2019

Products purchased – books gifts, 2018 & 2019

Retailers used – books gifts, 2018 & 2019

Products purchased – electrical gifts, 2018 & 2019

Retailers used – electrical gifts 2018 & 2019

Products purchased – stationery gifts, 2018 & 2019

Retailers used – stationery gifts, 2018 & 2019

Products purchased – sports gifts, 2018 & 2019

Retailers used – sports gifts, 2018 & 2019

Products purchased – DIY & gardening gifts, 2018 & 2019

Retailers used – DIY & gardening gifts, 2018 & 2019

Products purchased – cards, 2018 & 2019

Retailers used – cards, 2018 & 2019

Products purchased – gift wrap & accessories, 2018 & 2019

Retailers used – gift wrap & accessories, 2018 & 2019

List of Figures

List of Figures

Mother's Day 2019 shopper penetration (by demographic and by region) & 2018 shopper penetration

Mother's Day 2019 retail shopper penetration (by demographic and by region) & 2018 retail shopper penetration

Mother's Day 2019 leisure shopper penetration (by demographic and by region) & 2018 leisure shopper penetration

Financial wellbeing compared to last year, 2018 & 2019

How consumers financed Mother's day spending, 2018 & 2019

Mother's Day spending compared to last year, 2018 & 2019

The proportion of Mother's Day spending on retail vs. leisure, 2019 & 2018

Who consumers bought Mother's Day gifts for, 2019

Mother's Day activities undertaken, 2018 & 2019

Mother's Day dining out choices, 2018 & 2019

Mother's Day dining in choices, 2018 & 2019

Agreement statements about Mother's Day, 2019

Retailers that did the best job of promoting Mother's Day, 2019

What's driving retailer selection (food & drink), 2019, and ppt change on 2018

Consumers using each channel for purchasing food & drink (browsed & purchased), 2019

Consumers using each store type for purchasing food & drink (browsed & purchased), 2019

Consumers using each device for purchasing food & drink (browsed & purchased), 2019

Fulfilment options for food & drink purchases made online, 2019 & 2018

Top 10 retailers shopped at for food & drink, 2018 & 2019

Food & drink spend, by retailer and by average, 2019, and change on 2018

Mother's Day 2019 food & drink penetration (by demographic) & 2018 food & drink penetration

Mother's Day 2019 cakes/chocolates/biscuits penetration (by demographic) & 2018 cakes/chocolates/biscuits penetration

Mother's Day 2019 fresh meat penetration (by demographic) & 2018 fresh meat penetration

Mother's Day 2019 fruit & vegetables penetration (by demographic) & 2018 fruit & vegetables penetration

Mother's Day 2019 delicatessen products penetration (by demographic) & 2018 delicatessen products penetration

Mother's Day 2019 fish penetration (by demographic) & 2018 fish penetration

Mother's Day 2019 ready meals penetration (by demographic) & 2018 ready meals penetration

Mother's Day 2019 alcoholic drinks penetration (by demographic) & 2018 alcoholic drinks penetration

Mother's Day 2019 non-alcoholic drinks penetration (by demographic) & 2018 non-alcoholic drinks penetration

Planned/impulse purchases (overall food & drink), 2018 & 2019

Planned/impulse purchases (food & drink categories), 2018 & 2019

What's driving retailer selection (gifts), 2019, and ppt change on 2018

Consumers using each channel for purchasing gifts (browsed & purchased), 2019

Consumers using each store type for purchasing gifts (browsed & purchased), 2019

Consumers using each device for purchasing gifts (browsed & purchased), 2019

Fulfilment options for gifts purchases made online, 2018 & 2019

Average spend on gifting categories, 2019, and change on 2018

Top 10 retailers shopped at for gifts, 2018 & 2019

Mother's Day 2019 gift penetration (by demographic) & 2018 gift penetration

Mother's Day 2019 food & drink gifts penetration (by demographic) & 2018 food & drink gifts penetration

Mother's Day 2019 flowers & plants penetration (by demographic) & 2018 flowers & plants penetration

Mother's Day 2019 beauty penetration (by demographic) & 2018 beauty penetration

Mother's Day 2019 fine jewellery & watches penetration (by demographic) & 2018 fine jewellery & watches penetration

Mother's Day 2019 clothing penetration (by demographic) & 2018 clothing penetration

Mother's Day 2019 homewares penetration (by demographic) & 2018 homewares penetration

Mother's Day 2019 accessories & footwear penetration (by demographic) & 2018 accessories & footwear penetration

Mother's Day 2019 vouchers & money penetration (by demographic) & 2018 vouchers & money penetration

Mother's Day 2019 experiences penetration (by demographic) & 2018 experiences penetration

Mother's Day 2019 music & video penetration (by demographic) & 2018 music & video penetration

Mother's Day 2019 books penetration (by demographic) & 2018 books penetration

Mother's Day 2019 electricals penetration (by demographic) & 2018 electricals penetration

Mother's Day 2019 stationery penetration (by demographic) & 2018 stationery penetration

Mother's Day 2019 sport penetration (by demographic) & 2018 sport penetration

Mother's Day 2019 DIY & gardening penetration (by demographic) & 2018 DIY & gardening penetration

Planned/impulse purchases (overall gifts), 2018 & 2019

Planned/impulse purchases (gift categories), 2018 & 2019

Personalisation (overall gifts), 2018 & 2019

Personalisation (gift categories), 2018 & 2019

What's driving retailer selection (cards & gift wrap), 2019, and ppt change on 2018

Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2019

Consumers using each store type for purchasing cards & gift wrap (browsed & purchased), 2019

Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2019

Fulfilment options for cards & gift wrap purchases made online, 2019 & 2018

Average spend on card & gift wrap products, 2019, and change on 2018

Top 10 retailers shopped at for cards & gift wrap, 2018 & 2019

Mother's Day 2019 card & gift wrap penetration (by demographic) & 2018 card & gift wrap penetration

Mother's Day 2019 cards penetration (by demographic) & 2018 cards penetration

Mother's Day 2019 gift wrap & accessories penetration (by demographic) & 2018 gift wrap & accessories penetration

Planned/impulse purchases (overall card & gift wrap), 2018 & 2019

Planned/impulse purchases (card & gift wrap categories), 2018 & 2019

    Pricing

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