United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025

United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Laundry & Cleaning market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: mops & buckets, brooms & brushes, cloths & dusters, cleaning bins & storage, drying, ironing, and laundry baskets & bins. The consumer data is derived from two pieces of consumer research. The first was undertaken over May 2019 and the second over July 2020. 2,000 nationally representative UK consumers were interviewed for each survey.

COVID-19 will have a material impact on Laundry & Cleaning in 2020. Bigger-ticket products with longer replacement cycles will underperform, with Drying and Ironing set to decline the most, dragging down the overall Laundry & Cleaning market. But, the essential nature of Cleaning products will offset some losses, with Cleaning Cloths & Dusters, Mops & Buckets and Brooms & Brushes, all set to outperform.

Scope

– The Laundry & Cleaning market will experience single-digit decline in 2020. It will marginally outperform the overall Household market, as consumers seek more sterile surroundings during the pandemic.

– B&M, Wilko, Home Bargains, and Poundland all appear in the top 10 retailers in terms of market share. B&M holds the largest share; the discounter was a beneficiary of essential stores remaining open this year, and its widespread presence across the UK meant that it was a convenient choice.

– Of those that plan to purchase a Laundry & Cleaning product in the next six months, the majority would consider doing so at a physical store. However, retailers must ensure that staff enforce social distancing and hygiene measures to ease consumer concerns.

– Retailers should take style, not just practicality, into consideration when choosing which Laundry & Cleaning products to stock.

Reasons to buy

– Discover what will drive growth in the Laundry & Cleaning market out to 2025 to help form an effective growth strategy and target investment to high-performance categories

– Understand how consumer shopping habits are changing in response to COVID-19

– Gain a deeper understanding of how to engage laundry & cleaning shoppers, helping you to draw in new customers

– Discover what laundry & cleaning shoppers think retailers need to improve on, allowing you to target investment

Companies mentioned

B&M

Tesco

Amazon

Wilko

Dunelm

ASDA

Home Bargains

Poundland

Argos

John Lewis

Sainsbury's

Morrisons

Aldi

B&Q

Poundstretcher

IKEA

Lidl

Table of Contents

Table of Contents

KEY FINDINGS

COVID-19 will have a material impact on Laundry & Cleaning in 2020

Value-led retailers dominate

Consumers are willing to purchase instore, but retailers must uphold hygiene standards

Style is important to Laundry & Cleaning shoppers

THE MARKET

Overall sector size and growth

Sector size and growth: mops & buckets

Sector size and growth: brooms & brushes

Sector size and growth: cleaning cloths & dusters

Sector size and growth: cleaning bins & storage

Sector size and growth: drying

Sector size and growth: ironing

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer market shares

Retailer profiles

THE COVID-19 CONSUMER

Penetration

Retailer usage

Drivers of retailer choice

Channel usage

Online fulfilment

Opinions on online purchasing

Online purchasing satisfaction

Barriers to instore purchasing

THE CONSUMER

Penetration by product

Opinions on Laundry & Cleaning

Use of cleaning services

Ironing behaviour

Drying behaviour

Average spend by product

Research process

Purchase motivation

Retailer usage

Drivers of retailer choice

Things retailers should improve on

Channel usage

Online fulfilment

Opinions on online purchasing

Online purchasing satisfaction

Views prior to purchase

FURTHER DETAILS

Methodology

List of Tables

List of Tables

Category growth and size by sub-category, 2020-22e

Channels of distribution, 2020 and 2025e

COVID-19: Penetration by product (General Cleaning), 2020

COVID-19: Penetration by product (Laundry), 2020

COVID-19: Drivers of retailer usage: by retailer, 2020

Penetration by product (Mops & Buckets), 2020

Penetration by product (Brooms & Brushes), 2020

Penetration by product (Cloths & Dusters), 2020

Penetration by product (Cleaning Bins & Storage), 2020

Penetration by product (Drying), 2020

Penetration by product (Ironing), 2020

Penetration by product (Laundry Baskets & Bins), 2020

Average spend (Overall), 2020

Average spend (Mops & Buckets), 2020

Average spend (Cloths & Dusters), 2020

Average spend (Cleaning Bins & Storage), 2020

Average spend (Drying), 2020

Average spend (Ironing), 2020

Average spend (Laundry Basktes & Bins), 2020

Purchase Motivation (New Home), 2020

Purchase Motivation (New Look), 2021

Purchase Motivation (Replacement), 2022

Purchase Motivation (Impulse), 2023

Retailer usage (Mops & Buckets), 2020

Retailer usage (Brooms & Brushes), 2020

Retailer usage (Cloths & Dusters), 2020

Retailer usage (Cleaning Bins & Storage), 2020

Retailer usage (Drying), 2020

Retailer usage (Ironing), 2020

Retailer usage (Laundry Baskets & Bins), 2020

Conversion rates, top 10 retailers, 2020

Retailer usage by demographic, 2020

Drivers of retailer choice: by retailer, 2020

Things retailers should improve on: by retailer, 2020

Channel usage (Mops & Buckets), 2020

Channel usage (Brooms & Brushes), 2020

Channel usage (Cloths & Dusters), 2020

Channel usage (Cleaning Bins & Storage), 2020

Channel usage (Drying), 2020

Channel usage (Ironing), 2020

Channel usage (Laundry Baskets & Bins), 2020

List of Figures

List of Figures

Market size – total market, 2019-25e

Market growth – total market, 2019-25e

Market volume growth – total market, 2019-25e

Market inflation growth – total market, 2019-25e

Market size – Mops & Buckets, 2019-25e

Market growth – Mops & Buckets, 2019-25e

Market size – Brooms & Brushes, 2019-25e

Market growth – Brooms & Brushes, 2019-25e

Market size – Cleaning Cloths & Dusters, 2019-25e

Market growth – Cleaning Cloths & Dusters, 2019-25e

Market size – Cleaning Bins & Storage, 2019-25e

Market growth – Cleaning Bins & Storage, 2019-25e

Market size – Drying, 2019-25e

Market growth – Drying, 2019-25e

Market size – Ironing, 2019-25e

Market growth – Ironing, 2019-25e

Category growth and size by sub-category, 2020-22e

Online market size and penetration, 2019-25e

Online and offline market growth, 2019-25e

Channels of distribution, 2020e and 2025e

Laundry & Cleaning top 10 market shares, 2020

Laundry & Cleaning top 10 market shares, 2019 vs 2020

B&M market share, 2018-20

B&M shopper demographics, 2020

B&M customer share (overall & by category), 2020

Tesco market share, 2018-20

Tesco shopper demographics, 2020

Tesco customer share (overall & by category), 2020

Amazon market share, 2018-20

Amazon shopper demographics, 2020

Amazon customer share (overall & by category), 2020

Wilko market share, 2018-20

Wilko shopper demographics, 2020

Wilko customer share (overall & by category), 2020

Dunelm market share, 2018-20

Dunelm shopper demographics, 2020

Dunelm customer share (overall & by category), 2020

ASDA market share, 2018-20

ASDA shopper demographics, 2020

ASDA customer share (overall & by category), 2020

Home Bargains market share, 2018-20

Home Bargains shopper demographics, 2020

Home Bargains customer share (overall & by category), 2020

Poundland market share, 2018-20

Poundland shopper demographics, 2020

Poundland customer share (overall & by category), 2020

Argos market share, 2018-20

Argos shopper demographics, 2020

Argos customer share (overall & by category), 2020

John Lewis market share, 2018-20

John Lewis shopper demographics, 2020

John Lewis customer share (overall & by category), 2020

Laundry & Cleaning penetration, 2020

Laundry & Cleaning retailer usage (overall & by subcategory), 2020

Drivers of retailer usage, 2020

Channel usage (overall & by subcategory), 2020

Online purchasing satisfaction, 2020

Opinions on online purchasing & COVID-19, 2020

Retailer usage (overall & by subcategory), 2020

Purchasing from a reopened store, 2020

Reasons for avoiding stores, 2020

Laundry & Cleaning penetration by demographics & region, 2020

General Cleaning penetration by demographics & region, 2020

Laundry penetration by demographics & region, 2020

Opinions on Laundry & Cleaning, 2020

Household cleaning – use of professional cleaning services, 2020

Laundry – ironing behaviour, 2020

Laundry – drying behaviour, 2020

Laundry & Cleaning research process (what they did), 2020

Laundry & Cleaning research process (how long they spent), 2020

Laundry & Cleaning research process (areas of research), 2020

Laundry & Cleaning research process (staff interaction), 2020

Laundry & Cleaning retailer usage, 2020

Drivers of retailer choice, 2020

Laundry & Cleaning retailer drivers, 2020

What retailers should improve on, 2020

Laundry & Cleaning channel usage (researching), 2020

Laundry & Cleaning store type used (researching and browsing), 2020

Laundry & Cleaning device used (online researching and browsing), 2020

Laundry & Cleaning channel usage (purchasing), 2020

Laundry & Cleaning store type used (purchasing), 2020

Laundry & Cleaning device used (online purchasing), 2020

Laundry & Cleaning online fulfilment, 2020

Opinions on online purchasing, 2020

Online purchasing satisfaction, 2020

Laundry & Cleaning research process (views prior to purchase), 2020

Laundry & Cleaning research process (views prior to purchase – retailer), 2020

Laundry & Cleaning research process (views prior to purchase – budget), 2020

    Pricing

Discounts available for multiple purchases.

reportstore@globaldata.com
+44 20 7947 2745

Join our mailing list

Saved reports