Home retail series: UK DIY & Gardening – Decorative DIY, 2019-2024

The UK: DIY & Gardening – Decorative DIY, 2019-2024 report offers comprehensive insight and analysis of the decorative DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

The UK decorative DIY market is set to achieve its strongest year of growth since 2016, benefiting from the improve-instead-of-move trend amid a weak housing market. Decorative DIY products such as paint and wallpaper are relatively low cost and projects require little expertise in comparison to undertaking a full refurbishment, meaning that decorative DIY is a relatively easy and affordable way for consumers to refresh the look of their homes.

Scope

– Though B&Q remains comfortably atop the decorative DIY market, it continues to lose share as competition from non specialists intensifies.

– While a small proportion of the market currently, online growth is set to outperform offline growth over the next five years.

– Price is the most important factor for decorative DIY shoppers. It was the most researched criterion when looking to buy and the main area shoppers want retailers to improve in.

Reasons to buy

– Discover what will drive growth in the Decorative DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.

– Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.

– Understand how consumer shopping habits are changing as convenience becomes more important, and learn how key retailers are responding to this.

– Gain a deeper understanding of how to engage decorative DIY shoppers, helping you to draw in new customers.

– Discover what decorative DIY shoppers think retailers need to improve on, allowing you to target investment to the things that matter most to consumers.

Companies mentioned

B&Q

Screwfix

Homebase

Wickes

B&M

Wilko

Home Bargains

Poundland

Table of Contents

Table of Contents

KEY TRENDS

Key trends in decorative DIY:

"The decorative DIY market demonstrates resilience in 2019"

Non specialists focussing on price are threatening the market leaders

Small format stores recognise the value shoppers place on convenience

Older age groups are most likely to purchase decorative DIY items

Retailers should consider harnessing social media to inspire DIY projects

Retailers and brands need to promote DIY as an enjoyable activity

THE MARKET

Overall sector size and growth

Sector size and growth: tiles

Sector size and growth: tiling

Sector size and growth: tiling tools & accessories

Sector size and growth: wallpaper

Sector size and growth: wallpaper paste

Sector size and growth: wallpaper tools & accessories

Sector size and growth: paint

Sector size and growth: paint tools & accessories

Sector size and growth: decorative chemicals

Sector size and growth: mouldings

Sector size and growth: abrasives

Sector size and growth: wood care

Online dynamics

Channels of distribution

THE RETAILERS

Market shares

Retailer profiles

B&Q

Screwfix

Homebase

Wickes

B&M

THE CONSUMER

Penetration and profiles

Purchase frequency

Rooms decorated or refurbished in the past year

DIY skill level

DIY activities undertaken in the past year

Tradespeople used in the past year

Net agreement statements

Research process

Purchase motivation

Factors of importance

Average spend

Retailer usage

Visited to used conversion rates

Drivers of retailer choice

Things retailers should improve on

Channel usage

Opinions on online purchasing

Online purchasing satisfaction

Views prior to purchase

METHODOLOGY

Market sizing

List of Tables

List of Tables

Category growth and size by sub-category, 2019-21e

Channels of distribution, 2019e and 2024e

Penetration by product, 2019

Frequency of decorative DIY purchases, 2019

Purchase motivations, 2019

Purchase motivations by sub-category, 2019

Average spend by subcategory, 2019

Average spend by product, 2019

Retailer usage by subcategory, 2019

Considered, visited and used and conversion rates, 2019

Retailer usage by demographic, 2019

Retailer drivers by retailer, 2019

Drivers of retailer choice by retailer, 2019

Things retailers should improve on by retailer, 2019

List of Figures

List of Figures

Market size – total market, 2018-24e

Market growth – total market, 2018-24e

Market volume growth – total market, 2018-24e

Market inflation growth – total market, 2018-24e

Market size – tiles, 2018-24e

Market growth – tiles, 2018-24e

Market size – tiling, 2018-24e

Market growth – tiling, 2018-24e

Market size – tiling tools & accessories, 2018-24e

Market growth – tiling tools & accessories, 2018-24e

Market size – wallpaper, 2018-24e

Market growth – wallpaper, 2018-24e

Market size – wallpaper paste, 2018-24e

Market growth – wallpaper paste, 2018-24e

Market size – wallpaper tools & accessories, 2018-24e

Market growth – wallpaper tools & accessories, 2018-24e

Market size – paint, 2018-24e

Market growth – paint, 2018-24e

Market size – paint tools & accessories, 2018-24e

Market growth – paint tools & accessories, 2018-24e

Market size – decorative chemicals, 2018-24e

Market growth – decorative chemicals, 2018-24e

Market size – mouldings, 2018-24e

Market growth – mouldings, 2018-24e

Market size – abrasives, 2018-24e

Market growth – abrasives, 2018-24e

Market size – wood care, 2018-24e

Market growth – wood care, 2018-24e

Category growth and size by sub-category, 2019-21e

Online market size and penetration, 2018-24e

Online and offline market growth, 2018-24e

Channels of distribution, 2019e and 2024e

Top five decorative DIY retailers, 2019

Change in share among top five decorative DIY retailers on 2018

Decorative DIY market share for B&Q, 2017-19e

Retailer demographics for B&Q, 2019

Customer share for B&Q, 2019

Decorative DIY market share for Screwfix, 2017-19e

Retailer demographics for Screwfix, 2019

Customer share for Screwfix, 2019

Decorative DIY market share for Homebase, 2017-19e

Retailer demographics for Homebase, 2019

Customer share for Homebase, 2019

Decorative DIY market share for Wickes, 2017-19e

Retailer demographics for Wickes, 2019

Customer share for Wickes, 2019

Decorative DIY market share for B&M, 2017-19e

Retailer demographics for B&M, 2019

Customer share for B&M, 2019

Overall penetration for decorative DIY, 2019

Profile by demographic for decorative DIY, 2019

Penetration by region for decorative DIY, 2019

Overall penetration for tiles, 2019

Profile by demographic for tiles, 2019

Penetration by region for tiles, 2019

Overall penetration for tiling, 2019

Profile by demographic for tiling, 2019

Penetration by region for tiling, 2019

Overall penetration for mouldings, 2019

Profile by demographic for mouldings, 2019

Penetration by region for mouldings, 2019

Overall penetration for paint, 2019

Profile by demographic for paint, 2019

Penetration by region for paint, 2019

Overall penetration for wood care, 2019

Profile by demographic for wood care, 2019

Penetration by region for wood care, 2019

Overall penetration for wallpaper, 2019

Profile by demographic for wallpaper, 2019

Penetration by region for wallpaper, 2019

    Pricing

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