UK: DIY & Gardening – Heavyside DIY, 2019-2024

The UK: DIY & Gardening – Heavyside DIY, 2019-2024 report offers comprehensive insight and analysis of the heavyside DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, tarpaulins and doors & windows. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

2018 saw the biggest decline in housing volume sales since 2008, with low consumer confidence in the UK economy resulting in homeowners delaying any intentions of moving; in turn, this has caused potential shoppers to defer any big-ticket purchases (such as roofing). However, the heavyside market will recover in line with a forecasted rehabilitation of the housing market from 2020 onwards, as the cloud of Brexit uncertainty clears.

Scope

– Penetration in heavyside DIY remains low among females

– Sustainability is not a big concern for heavyside DIY shoppers

– A fragile housing market is driving down volume sales across heavyside categories in the short term

– The rise of “Do it for Me” will accelerate as the economy improves

– An effective online proposition is crucial for success within the heavyside DIY market

Reasons to buy

– Discover what will drive growth in the Heavyside DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.

– Understand how penetration in the heavyside DIY market differs by demographic, allowing you better target ranges.

– Gain a deeper understanding of what is important to heavyside DIY shoppers, allowing you to better target investment to these areas.

– Discover how wider economic issues will impact demand in the heavyside DIY market.

Companies mentioned

B&Q

Wickes

Screwfix

Travis Perkins

Jewson

Homebase

Amazon

Wilko

B&M

Home Bargains

Table of Contents

Table of Contents

KEY TRENDS

Key trends in heavyside DIY:

Penetration in heavyside DIY remains low among females

Sustainability is not a big concern for heavyside DIY shoppers

A fragile housing market is driving down volume sales across heavyside categories in the short term

The rise of “Do it for Me” will accelerate as the economy improves

An effective online proposition is crucial for success within the heavyside DIY market

THE MARKET

Overall sector size and growth

Sector size and growth: Plaster & plasterboard

Sector size and growth: Materials

Sector size and growth: Radiators & plumbing

Sector size and growth: Roofing & guttering

Sector size and growth: Cladding & damp proofing

Sector size and growth: Doors & windows

Sector size and growth: Tarpaulins

Online dynamics

Channels of distribution

THE RETAILERS

Market shares

Retailer profiles

B&Q

Wickes

Screwfix

Travis Perkins

Jewson

Homebase

THE CONSUMER

Penetration and profiles

Purchase frequency

Net agreement statements

Research process

Purchase motivation

Factors of importance

Average spend

Retailer usage

Visited to used conversion rates

Drivers of retailer choice

Things retailers should improve on

Channel usage

Views prior to purchase

Opinions on online purchasing

Online purchasing satisfaction

Rooms decorated or refurbished in the past year

DIY skill level

DIY activities undertaken in the past year

Tradespeople used in the past year

METHODOLOGY

List of Tables

List of Tables

Category growth and size by sub-category, 2019-21e

Channels of distribution, 2019e and 2024e

Penetration by product, 2019

Frequency of heavyside DIY purchases, 2019

Purchase motivations, 2019

Purchase motivations by sub-category, 2019

Average spend by subcategory, 2019

Average spend by product, 2019

Retailer usage by subcategory, 2019

Considered, visited and used and conversion rates, 2019

Retailer usage by demographic, 2019

Retailer drivers by retailer, 2019

Drivers of retailer choice by retailer, 2019

Things retailers should improve on by retailer, 2019

List of Figures

List of Figures

Market size – total market, 2018-24e

Market growth – total market, 2018-24e

Market volume growth – total market, 2018-24e

Market inflation growth – total market, 2018-24e

Market size – Plaster & plasterboard, 2018-24e

Market growth – Plaster & plasterboard, 2018-24e

Market size – Materials, 2018-24e

Market growth – Materials, 2018-24e

Market size – Radiators & plumbing, 2018-24e

Market growth – Radiators & plumbing, 2018-24e

Market size – Roofing & guttering, 2018-24e

Market growth – Roofing & guttering, 2018-24e

Market size – Cladding & damp proofing, 2018-24e

Market growth – Cladding & damp proofing, 2018-24e

Market size – Tarpaulins, 2018-24e

Market growth – Tarpaulins, 2018-24e

Market size – Doors & windows, 2018-24e

Market growth – Doors & windows, 2018-24e

Category growth and size by sub-category, 2019-21e

Online market size and penetration, 2018-24e

Online and offline market growth, 2018-24e

Channels of distribution, 2019e and 2024e

Top six heavyside DIY retailers, 2019

Change in share among top six heavyside DIY retailers on 2018

Heavyside DIY market share for B&Q, 2017-19e

Retailer demographics for B&Q, 2019

Customer share for B&Q, 2019

Heavyside DIY market share for Wickes, 2017-19e

Retailer demographics for Wickes, 2019

Customer share for Wickes, 2019

Heavyside DIY market share for Screwfix, 2017-19e

Retailer demographics for Screwfix, 2019

Customer share for Screwfix, 2019

Heavyside DIY market share for Travis Perkins, 2017-19e

Retailer demographics for Travis Perkins, 2019

Customer share for Travis Perkins, 2019

Heavyside DIY market share for Jewson, 2017-19e

Retailer demographics for Jewson, 2019

Customer share for Jewson, 2019

Heavyside DIY market share for Homebase, 2017-19e

Retailer demographics for Homebase, 2019

Customer share for Homebase, 2019

Overall penetration for heavyside DIY, 2019

Profile by demographic for heavyside DIY, 2019

Penetration by region for heavyside DIY, 2019

Overall penetration for Plaster & plasterboard, 2019

Profile by demographic for Plaster & plasterboard, 2019

Penetration by region for Plaster & plasterboard, 2019

Overall penetration for Materials, 2019

Profile by demographic for Materials, 2019

Penetration by region for Materials, 2019

Overall penetration for Doors & windows, 2019

Profile by demographic for Doors & windows, 2019

Penetration by region for Doors & windows, 2019

Overall penetration for Roofing & guttering, 2019

Profile by demographic for Roofing & guttering, 2019

Penetration by region for Roofing & guttering, 2019

Overall penetration for Radiators & plumbing, 2019

Profile by demographic for Radiators & plumbing, 2019

Penetration by region for Radiators & plumbing, 2019

Overall penetration for Cladding & damp proofing, 2019

Profile by demographic for Cladding & damp proofing, 2019

Penetration by region for Cladding & damp proofing, 2019

Opinions on heavyside DIY, 2019

Research process, 2019

Factors of importance for heavyside DIY, 2019

Retailer usage for overall heavyside DIY, 2019

Drivers of retailer choice for heavyside DIY, 2019

Retailer drivers for heavyside DIY, 2019

Things retailers should improve on for heavyside DIY, 2019

Channel usage when researching for overall heavyside DIY, 2019

Device used for online browsing and research for overall heavyside DIY, 2019

Channel usage when purchasing overall heavyside DIY, 2019

Device used for purchasing overall heavyside DIY, 2019

Online fulfilment for overall heavyside DIY, 2019

Views prior to purchase, 2019

Net agreement statements for online purchasing, 2019

Satisfaction with various components of online fulfilment for overall heavyside DIY, 2019

Barriers to online purchase, 2019

Rooms decorated or refurbished in the last year, 2019

DIY skill level, 2019

DIY activities undertaken in the last year, 2019

Tradespeople used in the last year, 2019

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