United Kingdom (UK) Living Room Furniture Market to 2024

The "UK Living Room Furniture 2019", report offers comprehensive insight and analysis of the living room furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on upholstery, living room storage and other living room furniture. Consumer data is based on our 2018 UK living room furniture survey, using a panel of 2,000 nationally representative consumers.

Scope

– Living room furniture is set to recover in 2019 after a tough 2018, when weak consumer confidence and spending power discouraged shoppers from making big ticket purchases, especially within upholstery.

– Previous declines in upholstery were counterbalanced to an extent by growth within other living room furniture, especially storage as shoppers aimed to make their homes more organised, with it being cited as the third largest purchase motivator.

– Among the retailers, IKEA and Sofology have been the main winners with the latter benefitting from its increased buying scale since being acquired by DFS.

– The winners over the next five years will be the retailers which better integrate online with its physical stores as the customer decision journey becomes increasingly multichannel.

Reasons to buy

– Discover how the customer purchasing journey for living room furniture has evolved and what steps need to be taken for retailers to capitalise on these changes.

– Identify areas where the leading living room furniture specialists are struggling

– Detect what areas have become more important to living room furniture shoppers and what encourages them to purchase in the first place.

Companies mentioned

DFS

IKEA

ScS

Sofology

Oak Furniture Land

Harveys

Made.com

Furniture Village

Table of Contents

Table of Contents

ISSUES AND STRATEGIES

Main issues in living room furniture:

The Marie Kondo effect is driving demand for storage

Use of new technology is changing how customers shop

Amazon enters the market launching its own-brand furniture in 2019

Stores remain important when buying living room furniture

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: Armchairs & Settees

Sector size and growth: Suites

Sector size and growth: Modular Sofas

Sector size and growth: Sofabeds

Sector size and growth: Pouffees and Footstools

Sector size and growth: Storage

Sector size and growth: Living room tables

Sector size and growth: Other living room seating

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

DFS

IKEA

ScS

Sofology

Oak Furniture Land

Harveys

Made.com

THE CONSUMER

Headlines

Net agreement statements

Research process

Penetration and profiles

Average spend

Purchase motivation

Price/ quality concerns

Retailer usage

Considered and used conversion

Channel usage

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing

List of Tables

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall living room furniture, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall living room furniture, 2018

Channel usage for overall living room furniture, 2018

Channel usage for upholstery, 2018

Channel usage for living room storage, 2018

Channel usage for other living room furniture, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for living room furniture, 2018

List of Figures

List of Figures

Market size – total market, 2018-24e

Market growth – total market, 2018-24e

Market volume growth – total market, 2018-24e

Market inflation growth – total market, 2018-24e

Market size – Armchairs & Settees, 2018-24e

Market growth – Armchairs & Settees, 2018-24e

Market size – Suites, 2018-24e

Market growth – Suites, 2018-24e

Market size – Modular Sofas, 2018-24e

Market growth – Modular Sofas, 2018-24e

Market size – Sofabeds, 2018-24e

Market growth – Sofabeds, 2018-24e

Market size – Pouffees and Footstools, 2018-24e

Market growth – Pouffees and Footstools, 2018-24e

Market size – Storage, 2018-24e

Market growth – Storage, 2018-24e

Market size – Living room tables, 2018-24e

Market growth – Living room tables, 2018-24e

Market size – Other living room seating, 2018-24e

Market growth – Other living room seating, 2018-24e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2018-24e

Online and offline market growth, 2018-24e

Channels of distribution, 2018e and 2023e

Top 10 living room furniture retailers, 2018e

Change in share among top 10 living room furniture retailers on 2018

living room furniture market share for DFS, 2016-18e

Retailer demographics for DFS, 2018

Customer share overall by category for DFS, 2018

living room furniture market share for IKEA, 2016-18e

Retailer demographics for IKEA, 2018

Customer share overall by category for IKEA, 2018

living room furniture market share for ScS, 2016-18e

Retailer demographics for ScS, 2018

Customer share overall by category for ScS, 2020

living room furniture market share for Sofology, 2016-18e

Retailer demographics for Sofology, 2018

Customer share overall by category for Sofology, 2018

living room furniture market share for Oak Furniture Land, 2016-18e

Retailer demographics for Oak Furniture Land, 2018

Customer share overall by category for Oak Furniture Land, 2018

Overall penetration for living room furniture, 2018

Profile by demographic for living room furniture, 2018

Penetration by region for living room furniture, 2018

Overall penetration for armchairs and settees, 2018

Profile by demographic for armchairs and settees, 2018

Penetration by region for armchairs and settees, 2018

Overall penetration for suites, 2018

Profile by demographic for suites, 2018

Penetration by region for suites, 2018

Overall penetration for seating, 2018

Profile by demographic for seating, 2018

Penetration by region for seating, 2018

Overall penetration for tables, 2018

Profile by demographic for tables, 2018

Penetration by region for tables, 2018

Overall penetration for storage, 2018

Profile by demographic for storage, 2018

Penetration by region for storage, 2018

Materials of upholstered furniture purchased

Net agreement statements, 2018

Research process for living room furniture, 2018

Time spent on research process for living room furniture, 2018

What did customers research when buying living room furniture, 2018

Purchase motivation for overall living room furniture and subcategory, 2018

Factors of importance when buying living room furniture, 2018

Price/ quality concerns by living room furniture subcategories, 2018

Average spend by product subcategory, 2018

What consumers used their living rooms for?, 2018

Retailer usage for overall living room furniture, 2018

Retailer usage for each living room furniture subcategory, 2018

Visited to used conversion rates, 2018

Retailer usage by demographic for overall living room furniture, 2018

Drivers of retailer choice, 2018

Drivers by retailer, 2018

Customer satisfaction among the leading living room furniture specialists, 2018

Channel usage for overall living room furniture when researching, 2018

Channel usage for overall living room furniture when purchasing, 2018

Online fulfilment for living room furniture, 2018

    Pricing

Discounts available for multiple report purchases.

reportstore@globaldata.com
+44 (0) 161 359 5813

Join our mailing list

Saved reports