The savory snacks market in Vietnam was valued at $749.2 million in 2020 and is forecasted to register a growth of more than 8% during the period of 2021-2025. Per capita consumption and per capita expenditure of savory snacks was lower in Vietnam than both the global and regional levels in 2020. Processes snacks was the largest category with value sales in 2020, followed by nuts and seeds and potato chips. Similarly, the potato chips category is forecast to register the fastest value growth, during 2021-2025. It is followed by meat snacks and nuts and seeds.

Processed snacks was the largest category in volume terms, in 2020. However, the pretzels category is forecast to register the fastest volume growth during 2021-2025, followed by potato chips and meat snacks. Convenience stores was the largest distribution channel in the Vietnamese savory snacks sector, followed by hypermarkets and supermarkets and food & drinks specialists.

Overview of the savory snacks market in Vietnam

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What are the market dynamics in the savory snacks market in Vietnam?

Processed snacks was the largest category in 2020, with value sales. The potato chips category is also forecast to register the fastest value growth during 2021-2025. The potato chips category is expected to gain maximum market share in value terms during 2021-2025. Vietnamese consumers prefer premium products in the savory snacks sector. Convenience stores accounted for the majority share of more than 30% in the distribution of potato chips in Vietnam, in 2020. Pretzels is the most consolidated category, with the top three companies accounting for a share of more than 90% value share in 2020.

Savory snacks market in the Asia-Pacific, in 2020

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The Vietnamese savory snacks sector is forecast to register overall value growth of more than 40%, during 2021-2025. Vietnam ranks fourth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 50% in 2020. Per capita consumption of savory snacks in Vietnam increased from 2015 to 2020, which was lower than both the global level and the regional level. Furthermore, per capita consumption of savory snacks in Vietnam is expected to increase by 2025.

What are the category classifications in Vietnam’s savory snacks market?

The savory snacks market in Vietnam is classified into ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, and processed snacks. Processed snacks led the Vietnamese savory snacks sector in terms of per capita consumption in 2020, followed by nuts and seeds and potato chips. However, per capita consumption of pretzels was higher in Vietnam compared to the regional level but was lower than the global level in the same year. Furthermore, per capita consumption of ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, and processed snacks was lower in Vietnam than both the regional level and the global level.

Savory snacks market in Vietnam, by category

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Who are the major players in Vietnam’s savory snacks market?

In 2020, PepsiCo led the savory snacks market of Vietnam followed by Orion Food Vina Co., Ltd, PT Liwayway, Saigon General Trading Company Limited (SATRA), and Mondelez International, Inc. PepsiCo, Orion Food Vina Co., Ltd, and PT Liwayway are the top three companies in the Vietnamese savory snacks sector.

Savory snacks market in Vietnam, by key players

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Market report scope

The report provides an in-depth analysis of the following:

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
• Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts & seeds, popcorn, potato chips, pretzels, and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
• Distribution data: Percentage of sales within each category through distribution channels such as “dollar stores”, variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton – folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.