Video Streaming and Sport – Thematic Research

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Video Streaming and Sport Market Overview

Sports have emerged as one of the most lucrative businesses in recent decades due to their massive popularity and huge fan bases. Viewers have been inadvertently driving up investments in sports, with brands and sports companies. The business models are being upgraded to win new fans. Many major sports leagues and teams are employing strategies to win new fans across the globe broadening their appeal and increasing potential business opportunities. The rise of the internet and streaming platforms has changed the way fans view sports.

The video streaming and sport thematic research report gives an overview of the video streaming value chain for sports, market size, growth forecasts, and the key trends impacting the market.

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Video Streaming and Sport – Market Trends

The main trends in the video streaming theme over the next 12 to 24 months are shown below. The report classifies these trends into two categories: technology trends and industry trends.

  • Technology trends: Rise of streaming, performance issues, and virtual reality are the key technology trends impacting the video streaming theme.
  • Industry trends: Some of the key industry trends impacting the video streaming theme are financial growth, media rights, shifting audience demographics, piracy, and teams/leagues & OTT.

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Video Streaming and Sport – Industry Analysis

The video streaming and sport market report identifies the size and potential growth of the subscription video-on-demand (SVoD) market which is expected to reach USD 50 billion by 2023. The US SVoD market is among the most well-developed, with fierce competition between companies such as Netflix, Amazon, Hulu, and ESPN.

The emergence of new platforms has led to them becoming more restrictive of their own content. For example, Disney+ exclusively owns the rights to the Marvel Cinematic Universe, while Netflix has several TV series, they have produced that are unavailable on other platforms. The market essentially forces consumers to hold multiple subscriptions to have access to a diverse range of content, which will naturally increase the number of subscriptions, and therefore, the amount of revenue.

Video Streaming and Sport

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Video Streaming and Sport – Value Chain Analysis

The video streaming value chain for sports key component includes sporting events.  The ways that sport fans view sporting events have shifted dramatically over the last decade. While TV channels long held a stranglehold on sports rights, OTT platforms have entered the picture to dramatically shake up the industry. Companies like Amazon now stand a legitimate chance of capturing lucrative rights deals and growing their subscriber counts as a result.

Streaming Platforms

A rise in the popularity of online video streaming has changed the way that people consume content in the modern age. Many now rely on platforms such as Netflix, Amazon, and Hulu to watch new films or discover favorite TV shows, and sport is trending in this direction too. The accessibility and convenience of these platforms, as well as the variety of content they provide, are appealing to customers. Another approach being taken by wealthy sports teams/franchises is to begin producing for their own video platforms. Fans pay a subscription fee and get to access coverage of all their team’s games, as well as behind-the-scenes content featuring players and popular figures. This has allowed teams more agency in controlling what their viewers are able to see.

Streaming Platforms

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Video Streaming and Sport – Companies

The report highlights the companies that are at the forefront of streaming in sports, as well as their current position in the industry.

Top Sports Video Streaming and OTT companies:

  • Amazon
  • DAZN
  • Eleven Sports
  • Eurosport
  • Facebook
  • HBO
  • NBC
  • Sky

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Video Streaming and Sport - Market Overview

Report Pages 25
Regions Covered Global
Key Trends Technology Trends and Industry Trends
Value Chain Sporting Events
Sports Video Streaming and OTT companies Amazon, DAZN, Eleven Sports, Eurosport, Facebook, HBO, NBC, and Sky

Scope

  • This report provides an overview of the history of streaming platforms and their growth in terms of broadcasting live sports in recent years.
  • It identifies the key trends currently dominating the streaming industry, and pinpoints why the sector has seen such growth in recent years.
  • The report provides a detailed analysis of all the pros and cons of streaming platforms and the challenges that many of these platforms have to face currently and will continue to face in the future.
  • A look at the potential future of streaming platforms and sports, and projections on how the industry might grow in the coming years.
  • A detailed look at the streaming value chain, and how different areas of the sector generates revenue and business.

Reasons to Buy

  • For those wanting an in-depth analysis of how streaming platforms have entered into the world of live sports, and the challenges faced in broaching this area.
  • Discusses how the landscape of sports broadcasting has been permanently altered by the rise in technology, and the direction streaming platforms are headed in as they continue to secure media rights.
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors.
  • It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and securing that all-important competitive advantage.

Premier League
EFL
NBA
NFL
Amazon
BT
ESPN
Dazn
Sky
Eleven Sports
Eurosport
Facebook
HBO

Table of Contents

1. Executive Summary

2. Players

3. Thematic briefing

4. Trends

4.1 Technology trends

4.2 Industry trends

5. Industry Analysis

5.1 Market size and growth forecasts

5.2 Timeline

6. Value chain

7. Companies

8. Further reading

9. Our thematic research methodology

10. About GlobalData

11. Contact us

Frequently asked questions

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