United States of America (USA) Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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The US sportswear market was valued at $126.1 billion in 2020 and is expected to grow with a CAGR of more than 6% during the period 2021-2025. Similarly, volume-wise, the US sportswear market consisted of over 2.5 billion units in 2020 and is expected to grow with a CAGR of more than 4% during the period 2021-2025. The sportswear market of the US experienced a decline of more than 8% during 2019-2020, which recovered with significant growth during 2020-2021.
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated the US sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by other online retailers, and online specialists. Nike, Adidas, and Under Armour were the top brands in the US sportswear market in 2020.
Overview of the US sportswear market
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What are the market dynamics of the sportswear market in the US?
Sports clothing: The US sports clothing includes womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period. In 2020, sports-inspired casual wear was the dominating sportswear type, followed by active, and technical sportswear types. Training had the highest share amongst the sports clothing based on activity in 2020, followed by running, and basketball. By value Nike, Lululemon, and Under Armour were the top sports clothing brands in the country, in 2020.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 7% during 2021-2025. The US sports footwear includes women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Women’s footwear is expected to show a value growth of more than $8 billion during 2020-2025, while men’s footwear will increase by more than $5 billion. In 2020, active was the dominating sports footwear type, followed by technical, and sports-inspired casualwear sports footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by running, and basketball. Nike, Adidas, and Puma were the top sports footwear brands by value in 2020.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 10% during 2021-2025. The US sports accessories include handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while sunglasses showed the lowest growth rate. Handbags had the highest share of US sports accessories in 2020, followed by hats, and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active, and technical sports accessory types. Training had the highest share amongst the sports accessories based on activity in 2020, followed by running, and basketball. Nike, Under Armour, and Puma were the top sports footwear brands by value in 2020.
What are the key segments of the sportswear market in the US?
The US sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and is expected to decrease during the forecast period. Sports accessories is expected to be valued at over $8 billion by 2025.
US sportswear market, by key categories
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Which are the top sportswear brands in the US?
The major sportswear brands in the US sportswear market include Nike, Adidas, Under Armour, Lululemon, Puma, Columbia, New Balance, Vans, Brooks, Athleta, FILA, Converse, Champion, Reebok, ASICS, Fabletics, The North Face, HOKA ONE ONE, and Saucony. Most of the brands had mass-market price positioning, while Vans and Saucony had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
US sportswear market, by key brands
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Market report scope
Market size (year – 2020) | $126.1 billion |
Growth rate (CAGR) | >6% |
Base year for estimation | 2020 |
For forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets & hard discounters, other specialist retailers, and others. |
Key brands | Nike, Adidas, Under Armour, Lululemon, Puma, Columbia, New Balance, Vans, Brooks, Athleta, FILA, Converse, Champion, Reebok, ASICS, Fabletics, The North Face, HOKA ONE ONE, and Saucony. |
Scope
- The overall sportswear market in the US is forecasted to grow at a CAGR of more than 6% between 2020 and 2025.
- women’s sports clothing will grow by more than 6% by 2025.
- Trainers in men’s sports footwear dominates the sales but shoes & boots are expected to be the fastest-growing category.
- Nike led the overall sportswear market in 2020 followed by Adidas and Under Armour.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025
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- Understand who the main competitors are in the sectors
Adidas
Puma
Lululemon
ASICS
New Balance
Vans
Under Armour
Brooks
Champion
Reebok
Converse
Lacoste
Table of Contents
Frequently asked questions
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What was the size of the sportswear market in the US in 2020?
The sportswear market in the US was valued at $126.1 billion in 2020.
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What is the growth rate of the sportswear market in the US?
The sportswear market in the US is expected to grow by a CAGR of more than 6% during 2021-2025.
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What are the key categories of the sportswear market in the US?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of the US sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers, and online specialists.
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What are the key brands in the US sportswear market?
The major sportswear brands in the US sportswear market include Nike, Adidas, Under Armour, Lululemon, Puma, Columbia, New Balance, Vans, Brooks, Athleta, FILA, Converse, Champion, Reebok, ASICS, Fabletics, The North Face, HOKA ONE ONE, and Saucony.
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