United States (US) Beverages Consumption Trends and Forecasts Tracker, Q4 2023
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United States (US) Beverages Market Overview
The US beverages market size was 50.39 billion liters (BL) in Q4 2023. The US beverages market research report offers comprehensive consumption volume data across several beverage categories for Q4 2023. Furthermore, the report precisely lists new product launches and highlights the latest beverage industry performance and developments every quarter.
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US Beverages Market Segmentation by Categories
US Beverages Market Analysis by Categories, Q4 2023 (%)
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Soft drinks, hot drinks, and alcoholic drinks among others are the primary US beverages market categories. In Q4 2023, soft drinks accounted for the highest beverages market share in the US.
Soft drinks: The primary sub-categories are packaged water, enhanced water, flavored water, carbonates, and juice among others. Carbonates accounted for the highest consumption volume in Q4 2023. With the rise in consumer health awareness, the introduction of new low-calorie beverages will positively influence the category’s long-term performance. Strong marketing campaigns and innovative promotions, particularly for legacy brands, will also boost the category’s volumes.
Soft Drinks Beverages Market Analysis by Sub-Categories, Q4 2023 (%)
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Hot drinks: Hot coffee, hot tea, and other hot drinks are the main sub-categories within the hot drinks sector. Hot coffee was the most consumed sub-category in Q4 2023. The sector’s performance was hindered by the growing consumer inclination toward alcoholic beverages such as tequila & mezcal, still wine, sparkling wine, and fortified wine during the festive season. The category’s slow growth can be attributed to market maturity and flat at-home consumption.
Dairy and soy drinks and milk alternatives: The key sub-categories are condensed milk, drinking yogurt, and fermented milk among others. Among the segments, white milk accounted for the highest volume in Q4 2023.
Alcoholic drinks: Beer, cider, and fortified wine among others, are the main sub-categories. In Q4 2023, beer was the leading sub-category with the highest consumption volume.
Time Period | Q4 2023 |
Consumption Volume (Q4 2023) | 50.39 billion liters (BL) |
Key Segments | · Soft Drinks
· Hot Drinks · Dairy and Soy Drinks and Milk Alternatives · Alcoholic Drinks |
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Segments Covered in the Report
US Beverages Market Segments Outlook (Volume, Billion Liters, Q4 2023)
- Soft Drinks
- Packaged Water
- Enhanced water
- Flavored Water
- Carbonates
- Juice
- Nectars
- Still Drinks
- Squash/Syrups
- Fruit Powders
- Iced/RTD Tea Drinks
- Iced/RTD Coffee Drinks
- Sports Drinks
- Energy Drinks
- Bulk/HOD Water
- Hot Drinks
- Hot Coffee
- Hot Tea
- Other Hot Drinks
- Dairy and Soy Drinks and Milk Alternatives
- Condensed Milk
- Drinking Yogurt
- Evaporated Milk
- Fermented Milk
- Flavored Milk
- Grain, Nut, Rice, and Seed Milk, and Alternative Drinks
- Soymilk
- White Milk
- Alcoholic Drinks
- Beer
- Cider
- Flavored Alcoholic Beverages
- Fortified Wine
- Brandy
- Gin & Genever
- Liqueurs
- Non-Alcoholic Spirits Drinks
- Rum
- Sparkling Wine
- Specialty Spirits
- Still Wine
- Tequila & Mezcal
- Vodka
- Whiskey
Scope
The report provides:
- Comparison of consumption volumes for Q4 2023 vs Q4 2022 and moving annual totals (MAT). Preliminary data for the full year of 2022, and predictions for 2023 across all beverage categories.
- Carbonates consumption data for Q4 2023 vs Q4 2022 and moving annual totals (MAT). Preliminary data for 2022, and predictions for 2023 by regular vs low-calorie, and primary flavor.
- An economic mood indicator with industry confidence levels assessment, private label performance vs brands, and price trends.
- Latest quarterly trends and assumptions for 2023 with valuable analyzed drivers.
Reasons to Buy
- Learn about the latest trends in the US beverage industry to help with your strategic planning.
- Investigate the latest quarterly and emerging annual trends in the US to back your marketing initiatives.
- Examine the 2023 prediction for the beverage sector to make knowledgeable choices about your firm’s future in the industry.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
Table of Contents
Frequently asked questions
-
What was the US beverages market consumption volume in Q4 2023?
The beverage market consumption volume in the US was 50.39 billion liters (BL) in Q4 2023.
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What are the key categories in the US beverages market?
The key categories in the US beverages market are soft drinks, hot drinks, and alcoholic drinks among others.
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Which was the leading category in the US beverages market in Q4 2023?
In Q4 2023, soft drink was the leading category in the US beverages market.
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Which are the key sub-segments in the soft drinks category?
The primary sub-categories in the soft drinks category are packaged water, enhanced water, flavored water, carbonates, and juice among others.
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