United States (US) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028
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United States (US) Baby Food Market Report Overview
The United States (US) baby food market size valued at USD 9.3 billion in 2022. The market will garner a CAGR of more than 4% during 2022-2028. The US baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
US Baby Food Market Growth Outlook, 2022-2028 (USD Billion)
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The US baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in the US from 2016 to 2028.
| Market Size (2022) | USD 9.3 billion |
| CAGR (2022-2028) | >4% |
| Historical Period | 2016-2022 |
| Forecast Period | 2023-2028 |
| Key Categories | · Baby Milks
· Baby Wet Meals & Other · Baby Cereals & Dry Meals · Baby Drinks · Baby Finger Food |
| Key Distribution Channels | · Hypermarkets and Supermarkets
· Drugstores & Pharmacies · Convenience Stores · E-Retailers · Cash & Carries and Warehouse Clubs |
| Leading Manufacturers | · Nestlé
· Mead Johnson (Reckitt Benckiser) · Abbott Laboratories · Hero · The Hain Celestial Group |
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US Baby Food Market Trends
Women participation in the workforce has witnessed a considerable increase in recent years. Favorable maternity policies and support from the US government for breastfeeding will boost the baby food market growth. In 2019, the US government implemented the Fairness for Breastfeeding Mothers Act. According to the law, certain public buildings must have designated clean areas for mothers to pump milk. These areas must have comfortable and mandatory set-ups for new mothers.
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US Baby Food Market Segmentation by Categories
Baby milks category held the largest US baby food market share in 2022
The key categories in the US baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drink
- Baby Finger Food
The baby milk category accounted for the highest baby food value in 2022. This category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk, follow-on milk, and special dietary milk among others. An increase in breastfeeding, a surge in births, and changes to the WIC program are a few factors that have increased the baby milk demand.
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Segments Covered in US Baby Food Market Report
US Baby Food Categories Outlook (Value, USD Billion, 2016-2028)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
US Baby Food Distribution Channel Outlook (Value, USD Billion, 2016-2028)
- Hypermarkets and Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
- E-Retailers
- Cash & Carries and Warehouse Clubs
US Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets was the dominant distribution channel with the highest baby food sales in 2022
The key distribution channels in the US baby food market analysis are:
- Hypermarkets And Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
- E-retailers
- Cash & Carries and Warehouse Clubs
- Others
Hypermarkets and supermarkets were the leading distribution channels for baby food in 2022. Drugstores & pharmacies and convenience stores followed the lead among the other distribution channels.
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US Baby Food Market - Competitive Landscape
Nestlé was the leading US baby food manufacturer in 2022
The leading US baby food companies are:
- Nestlé
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- Hero
- The Hain Celestial Group
- Campbell Soup Company
- Danone
- Others
Nestlé garnered the highest US baby food market share both in value and volume in 2022. Mead Johnson (Reckitt Benckiser) and Abbott Laboratories followed the lead among other baby food companies. Nestlé offers baby food products across its key brands including Gerber, Nestum, and Gerber Graduates.
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Latest News and Developments
- The shortage of baby milk prompted policy makers to adopt a set of “emergency” measures. In August 2022, the USDA waived the Special Supplemental Nutrition Program for WIC requirement.
- In September 2022, the US government stopped charging taxes on baby milk imports until December 31, 2022. The USDA approved waivers for 48 state WIC agencies allowing them to offer more baby formula choices.
Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
Hero
The Hain Celestial Group
Campbell Soup Company
Danone
Table of Contents
Table
Figures
Frequently asked questions
-
What was the overall size of the baby food market in the US during 2022?
The baby food market size in the US was USD 9.3 billion in 2022.
-
What will be the growth of the US baby food market size from 2022 to 2028?
The baby food market will achieve a CAGR of more than 4% during 2022-2028.
-
Which category accounted for the highest US baby food market share in 2022?
Baby milk was the leading category in the US baby food market in 2022.
-
Which was the leading distribution channel of the US baby food market in 2022?
Hypermarkets and supermarkets were the leading distribution channel of the US baby food market in 2022.
-
Which are the leading baby food manufacturers in the US?
The leading baby food manufacturers in the US are Nestlé, Mead Johnson (Reckitt Benckiser), and Abbott Laboratories, among others.
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