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United Kingdom (UK) Retail Occasions Market 2021

The UK retail occasions market size was valued at GBP35,458.5 million in 2016. The market expanded at a rate of over 3% during 2016-2021. Christmas had the highest retail occasion share in the market followed by summer and Black Friday.

The UK retail occasions market report offers a comprehensive overview of the market size for key occasions from 2016 to 2021. The report analyses the market growth and the market shares of the top five retailers for each key occasion overall, and core categories.

The UK retail occasions market overview

The UK retail occasions market overview

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What are the key occasions of the UK retail occasions market?

The key occasions of the UK retail occasions are Christmas, summer, Black Friday, back to school, Easter, Mother’s Day, Valentine’s Day, Father’s Day, and Halloween. 

Christmas

The Christmas market is comprised of three core categories: seasonal food & drink, gifting, and festive items. The total Christmas retail spending was GBP16, 256.9 million in 2016. The market expanded at a rate of more than 2% during the review period. The top retailers in the market are Tesco, ASDA, Amazon, Sainsbury’s, and Marks & Spencer. Tesco had the highest share in the market followed by ASDA and Amazon.

Valentine’s Day

The Valentine’s Day market is comprised of three core categories: food & drink, gifting, and seasonal non-food items. The total Valentine’s Day retail spending was GBP970.8 million in 2016. The market expanded at a rate of more than 3% during the review period. The top retailers in the market are Tesco, ASDA, Morrisons, Sainsbury’s, and Marks & Spencer. Tesco had the highest share in the market followed by Marks & Spencer and ASDA.

Mother’s Day

The Mother’s Day market is comprised of three core categories: food & drink, gifting, and seasonal non-food items. The total Mother’s Day retail spending was GBP1,518.3 million in 2016. The market expanded at a rate of more than 5% during the review period. The top retailers in the market are Tesco, ASDA, Morrisons, Sainsbury’s, and Marks & Spencer. Tesco had the highest share in the market followed by ASDA and Marks & Spencer.

Easter

The Easter market is comprised of three core categories: food & drink, gifting, and seasonal non-food items. The total Easter retail spending was GBP1,675.4 million in 2016. The market declined during the review period. The top retailers in the market are Tesco, ASDA, Morrisons, Sainsbury’s, and Marks & Spencer. Tesco had the highest share in the market followed by Sainsbury’s and ASDA.

Father’s Day

The Father’s Day market is comprised of three core categories: food & drink, gifting, and non-food items. The total Father’s Day retail spending was GBP629 million in 2016. The market expanded at a rate of more than 5% during the review period. The top retailers in the market are Tesco, ASDA, Morrisons, Sainsbury’s, and Amazon. Tesco had the highest share in the market followed by ASDA and Sainsbury’s.

Summer

The summer market is comprised of three core categories: food & drink, general summer purchasing, and purchasing for holidays. The total summer retail spending was GBP8,386.2 million in 2016. The market expanded at a rate of more than 4% during the review period. The top retailers in the market are Tesco, ASDA, Marks & Spencer, Sainsbury’s, and Primark. Tesco had the highest share in the market followed by ASDA and Sainsbury’s.

Back to School

The back-to-school market is comprised of five core categories: uniform, sports, stationery, school accessories, and books. The total back-to-school retail spending was GBP1,651.3 million in 2016. The market expanded at a rate of more than 5% during the review period. The top retailers in the market are Tesco, ASDA, Marks & Spencer, Sainsbury’s, and Sports Direct. ASDA had the highest share in the market followed by Tesco and Marks & Spencer.

Halloween

The Halloween market is comprised of four core categories: decorations, costumes, food, and entertainment & stationery. The total Halloween retail spending was GBP446.9 million in 2016. The market declined during the review period. The top retailers in the market are Tesco, ASDA, Amazon, Sainsbury’s, and Morrisons. ASDA had the highest share in the market followed by Tesco and Sainsbury’s.

Black Friday

The Black Friday market is comprised of seven core categories: electricals & technology, clothing & footwear, health & beauty, entertainment & leisure, home, food & drink, and miscellaneous. The total Black Friday retail spending was GBP3,923.8 million in 2016. The market expanded at a rate of more than 11% during the review period. The top retailers in the market are Tesco, Currys, Amazon, John Lewis & Partners, and Argos. Amazon had the highest share in the market followed by Currys and John Lewis & Partners.

The UK retail occasions market, by occasions

The UK retail occasions market, by occasions

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Market report scope

Market size 2016 GBP35,458.5 million
CAGR >3%
Review period 2016-2021
Key occasions Christmas, Summer, Black Friday, Back to School, Easter, Mother’s Day, Valentine’s Day, Father’s Day, and Halloween

Reasons to Buy

  • Use our in-depth market insight to gain knowledge of the market sizes of key retail occasions from 2016 to 2021, including Christmas, Mother’s Day, and Black Friday.
  • Understand which retailers perform well in different categories, such as seasonal food & grocery and gifts, within the key occasions using our detailed market shares.

Key Players

Aldi

Amazon

Argos

ASDA

ASOS

B&M

B&Q

Blackwell’s

Boots

Card Factory

Clintons

Currys

JD Sports

John Lewis & Partners

Marks & Spencer

Morrisons

Next

Poundland

Primark

Sainsbury’s

Smyths Toys

Sports Direct

Superdrug

Tesco

The Range

The Works

Waterstones

WH Smith

Table of Contents

Table of Contents

Key occasions overall: market sizes & growth rates

Christmas: market sizes & growth rates

Christmas: market shares

Valentine’s Day: market sizes & growth rates

Valentine’s Day: market shares

Mother’s Day: market sizes & growth rates

Mother’s Day: market shares

Easter: market sizes & growth rates

Easter: market shares

Father’s Day: market sizes & growth rates

Father’s Day: market shares

Summer: market sizes & growth rates

Summer: market shares

Back to school: market sizes & growth rates

Back to school: market shares

Halloween: market sizes & growth rates

Halloween: market shares

Black Friday: market sizes & growth rates

Black Friday: market shares

Technical details: consumer survey work

List of Tables

List of Tables

Key occasions market sizes, 2016 & 2021 and growth rates

List of Figures

List of Figures

Key occasions share of the total key occasions market, 2021

Total key occasions retail spend, 2016 – 2021

Total key occasions retail growth, 2016 – 2021

Key occasions share of total retail, 2016 & 2021

Total Christmas retail spend, 2016 – 2021

Total Christmas retail growth 2016 – 2021

Overall Christmas retail market shares, top 5, 2019, 2020 & 2021

Total Christmas gifting retail spend, 2016 – 2021

Total Christmas gifting retail growth, 2016 – 2021

Christmas gifting market shares, top 5, 2019, 2020 & 2021

Total Christmas food & drink retail spend, 2016 – 2021

Total Christmas food & drink retail growth, 2016 – 2021

Christmas food & drink market shares, top 5, 2019, 2020 & 2021

Total Christmas festive items retail spend, 2016 – 2021

Total Christmas festive items retail growth, 2016 – 2021

Christmas festive items market shares, top 5, 2019, 2020 & 2021

Total Valentine’s Day retail spend, 2016 – 2021

Total Valentine’s Day retail growth 2016 – 2021

Overall Valentine’s Day retail market shares, top 5, 2019, 2020 & 2021

Total Valentine’s Day gifting retail spend, 2016 – 2021

Total Valentine’s Day gifting retail growth 2016 – 2021

Valentine’s Day gifting market shares, top 5, 2019, 2020 & 2021

Total Valentine’s Day food & drink retail spend, 2016 – 2021

Total Valentine’s Day food & drink retail growth, 2016 – 2021

Valentine’s Day food & drink market shares, top 5, 2019, 2020 & 2021

Total Valentine’s Day non-food items retail spend, 2016 – 2021

Total Valentine’s Day non-food items retail growth, 2016 – 2021

Valentine’s Day non-food items market shares, top 5, 2019, 2020 & 2021

Total Mother’s Day retail spend, 2016 – 2021

Total Mother’s Day retail growth 2016 – 2021

Overall Mother’s Day retail market shares, top 5, 2019, 2020 & 2021

Total Mother’s Day gifting retail spend, 2016 – 2021

Total Mother’s Day gifting retail growth 2016 – 2021

Mother’s Day gifting market shares, top 5, 2019, 2020 & 2021

Total Mother’s Day food & drink retail spend, 2016 – 2021

Total Mother’s Day food & drink retail growth, 2016 – 2021

Mother’s Day food & drink market shares, top 5, 2019, 2020 & 2021

Total Mother’s Day non-food items retail spend, 2016 – 2021

Total Mother’s Day non-food items retail growth, 2016 – 2021

Mother’s Day non-food items market shares, top 5, 2019, 2020 & 2021

Total Easter retail spend, 2016 – 2021

Total Easter retail growth 2016 – 2021

Overall Easter retail market shares, top 5, 2019, 2020 & 2021

Total Easter gifting retail spend, 2016 – 2021

Total Easter gifting retail growth 2016 – 2021

Easter gifting market shares, top 5, 2019, 2020 & 2021

Total Easter food & drink retail spend, 2016 – 2021

Total Easter food & drink retail growth, 2016 – 2021

Easter food & drink market shares, top 5, 2019, 2020 & 2021

Total Easter non-food items retail spend, 2016 – 2021

Total Easter non-food items retail growth, 2016 – 2021

Easter non-food items market shares, top 5, 2019, 2020 & 2021

Total Father’s Day retail spend, 2016 – 2021

Total Father’s Day retail growth 2016 – 2021

Overall Father’s Day retail market shares, top 5, 2019, 2020 & 2021

Total Father’s Day gifting retail spend, 2016 – 2021

Total Father’s Day gifting retail growth 2016 – 2021

Father’s Day gifting market shares, top 5, 2019, 2020 & 2021

Total Father’s Day food & drink retail spend, 2016 – 2021

Total Father’s Day food & drink retail growth, 2016 – 2021

Father’s Day food & drink market shares, top 5, 2019, 2020 & 2021

Total Father’s Day non-food items retail spend, 2016 – 2021

Total Father’s Day non-food items retail growth, 2016 – 2021

Father’s Day non-food market shares, top 5, 2019, 2020 & 2021

Total Summer holidays retail spend, 2016 – 2021

Total Summer holidays retail growth 2016 – 2021

Overall summer retail market shares, top 5, 2019, 2020 & 2021

Total buying for summer holidays retail spend, 2016 – 2021

Total buying for summer holidays retail growth, 2016 – 2021

Buying for summer holidays market shares, top 5, 2019, 2020 & 2021

Total Summer holidays food & drink retail spend, 2016 – 2021

Total Summer holidays food & drink retail growth, 2016 – 2021

Summer holidays food & drink market shares, top 5, 2019, 2020 & 2021

Total general Summer retail spend, 2016 – 2021

Total general Summer retail growth, 2016 – 2021

General summer market shares, top 5, 2019, 2020 & 2021

Total back to school retail spend, 2016 – 2021

Total back to school retail growth, 2016 – 2021

Overall back to school retail market shares, top 5, 2019, 2020 & 2021

Total back to school uniform retail spend, 2016 – 2021

Total back to school uniform retail growth, 2016 – 2021

Back to school uniform market shares, top 5, 2019, 2020 & 2021

Total back to school sports retail spend, 2016 – 2021

Total back to school sports retail growth, 2016 – 2021

Back to school sports market shares, top 5, 2019, 2020 & 2021

Total back to school stationery retail spend, 2016 – 2021

Total back to school stationery retail growth, 2016 – 2021

Back to school stationery market shares, top 5, 2019, 2020 & 2021

Total back to school accessories retail spend, 2016 – 2021

Total back to school accessories retail growth, 2016 – 2021

Back to school accessories market shares, top 5, 2019, 2020 & 2021

Total back to school books retail spend, 2016 – 2021

Total back to school books retail growth, 2016 – 2021

Back to school books market shares, top 5, 2019, 2020 & 2021

Total Halloween retail spend, 2016 – 2021

Total Halloween retail growth, 2016 – 2021

Overall Halloween retail market shares, top 5, 2019, 2020 & 2021

Total Halloween decorations retail spend, 2016 – 2021

Total Halloween decorations retail growth, 2016 – 2021

Halloween decorations market shares, top 5, 2019, 2020 & 2021

Total Halloween costumes retail spend, 2016 – 2021

Total Halloween costumes retail growth, 2016 – 2021

Halloween costumes market shares, top 5, 2019, 2020 & 2021

Total Halloween food retail spend, 2016 – 2021

Total Halloween food retail growth, 2016 – 2021

Halloween food market shares, top 5, 2019, 2020 & 2021

Total Halloween entertainment & stationery retail spend, 2016 – 2021

Total Halloween entertainment & stationery retail growth, 2016 – 2021

Halloween entertainment & stationery market shares, top 5, 2019, 2020 & 2021

Total Black Friday retail spend, 2016 – 2021

Total Black Friday retail growth, 2016 – 2021

Overall Black Friday retail market shares, top 5, 2019, 2020 & 2021

Total Black Friday electricals & technology retail spend, 2016 – 2021

Total Black Friday electricals & technology retail growth, 2016 – 2021

Black Friday electricals & technology market shares, top 5, 2019, 2020 & 2021

Total Black Friday clothing & footwear retail spend, 2016 – 2021

Total Black Friday clothing & footwear retail growth, 2016 – 2021

Black Friday clothing & footwear market shares, top 5, 2019, 2020 & 2021

Total Black Friday health & beauty retail spend, 2016 – 2021

Total Black Friday health & beauty retail growth, 2016 – 2021

Black Friday health & beauty market shares, top 5, 2019, 2020 & 2021

Total Black Friday entertainment & leisure retail spend, 2016 – 2021

Total Black Friday entertainment & leisure retail growth, 2016 – 2021

Black Friday entertainment & leisure market shares, top 5, 2019, 2020 & 2021

Total Black Friday home retail spend, 2016 – 2021

Total Black Friday home retail growth, 2016 – 2021

Black Friday home market shares, top 5, 2019, 2020 & 2021

Total Black Friday food & drink retail spend, 2016 – 2021

Total Black Friday food & drink retail growth, 2016 – 2021

Black Friday food & drink market shares, top 5, 2019, 2020 & 2021

Total Black Friday miscellaneous retail spend, 2016 – 2021

Total Black Friday miscellaneous retail growth, 2016 – 2021

Black Friday miscellaneous market shares, top 5, 2019, 2020 & 2021

Frequently Asked Questions

The retail occasions market size in the UK was valued at GBP35,458.5 million in 2016.

The UK retail occasions market expanded at a rate of over 3% during 2016-2021.

The key occasions in the retail occasions market in the UK are Christmas, Summer, Black Friday, back to school, Easter, Mother’s Day, Valentine’s Day, Father’s Day, and Halloween.

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