The UK fireworks retail occasions series report identifies attitudes and trends in the UK fireworks market. The statistics offered in the report help in identifying key firework purchases made by consumers across different categories and regions in the UK. The regions covered in the report are London, West Midlands, Yorkshire & Humberside, Southeast, Northwest, East Midlands, East Anglia, Wales, Scotland, Northeast, Southwest, and Northern Ireland. The report also provides detailed information about the occasions when consumers purchased fireworks in the UK. According to this report, consumers purchased fireworks mostly for bonfire nights. Apart from that, they have also purchased fireworks for occasions like Diwali, Christmas, Halloween, etc. Consumers have used various devices including mobiles, tablets, and laptops/desktops for purchasing fireworks.

What are the market dynamics of the UK fireworks retail landscape?

This report provides the market dynamics based on fireworks shopper penetration and fireworks shopper profile. 

Fireworks shopper penetration: As per fireworks shopper penetration, people belonging to the 16-24 age group have the highest market share followed by the 25-34 and 35-44 age groups.

Fireworks shopper profile: In terms of fireworks shopping profile, people belonging to the 16-24 age group have the highest market share followed by the 25-34 and 35-44 age groups.

Which are the most preferred channels for purchasing fireworks in the UK?

Retail/shopping parks are the most-used channel for purchasing fireworks followed by out-of-town shopping centers, and supermalls. Convenience store retailers are the most used store type for purchasing fireworks followed by supermarkets, and general merchandisers.

Which fireworks products were mostly purchased by consumers in the UK?

Rockets were the most purchased fireworks in the UK. Fountain, sparklers, mine, Roman candle, Catherine wheel, selection box, and barrage were the other kinds of fireworks popular among consumers in the UK.

Which are the key fireworks retailers in the UK?

The key fireworks retailers in the UK are ASDA, Tesco, Epic Fireworks, Morrisons, Independent fireworks specialist, Aldi, Firework Crazy, Amazon, B&M, and B&Q.

UK fireworks retail occasions, by key players

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Scope

UK fireworks retail occasions series report 2021 forms part of GlobalData’s retail occasions series and gives insight into the profile and spending habits of consumers buying fireworks.

Reasons to Buy

• Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
• Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money, and delivery options in order to maximize sales potential.