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United Kingdom (UK) Consumer Spending Intentions for Fireworks in 2021 – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

The UK fireworks retail occasions series report identifies attitudes and trends in the UK fireworks market. The statistics offered in the report help in identifying key firework purchases made by consumers across different categories and regions in the UK. The regions covered in the report are London, West Midlands, Yorkshire & Humberside, Southeast, Northwest, East Midlands, East Anglia, Wales, Scotland, Northeast, Southwest, and Northern Ireland. The report also provides detailed information about the occasions when consumers purchased fireworks in the UK. According to this report, consumers purchased fireworks mostly for bonfire nights. Apart from that, they have also purchased fireworks for occasions like Diwali, Christmas, Halloween, etc. Consumers have used various devices including mobiles, tablets, and laptops/desktops for purchasing fireworks.

What are the market dynamics of the UK fireworks retail landscape?

This report provides the market dynamics based on fireworks shopper penetration and fireworks shopper profile. 

Fireworks shopper penetration: As per fireworks shopper penetration, people belonging to the 16-24 age group have the highest market share followed by the 25-34 and 35-44 age groups.

Fireworks shopper profile: In terms of fireworks shopping profile, people belonging to the 16-24 age group have the highest market share followed by the 25-34 and 35-44 age groups.

Which are the most preferred channels for purchasing fireworks in the UK?

Retail/shopping parks are the most-used channel for purchasing fireworks followed by out-of-town shopping centers, and supermalls. Convenience store retailers are the most used store type for purchasing fireworks followed by supermarkets, and general merchandisers.

Which fireworks products were mostly purchased by consumers in the UK?

Rockets were the most purchased fireworks in the UK. Fountain, sparklers, mine, Roman candle, Catherine wheel, selection box, and barrage were the other kinds of fireworks popular among consumers in the UK.

Which are the key fireworks retailers in the UK?

The key fireworks retailers in the UK are ASDA, Tesco, Epic Fireworks, Morrisons, Independent fireworks specialist, Aldi, Firework Crazy, Amazon, B&M, and B&Q.

UK fireworks retail occasions, by key players

UK fireworks retail occasions, by key players

To know more about key players, download a free report sample

Scope

UK fireworks retail occasions series report 2021 forms part of GlobalData’s retail occasions series and gives insight into the profile and spending habits of consumers buying fireworks.

Reasons to Buy

  • Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
  • Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money, and delivery options in order to maximize sales potential.

Key Players

ASDA

Tesco

Epic Fireworks

Morrisons

Aldi

Firework Crazy

Amazon

B&M

B&Q

Table of Contents

Table of Contents

Buying dynamics

Occasion

Retailer selection

Channel usage

Store type

Fulfilment

Spending

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

List of Tables

List of Tables

Products purchased: fireworks, 2020 & 2021

Retailers used: fireworks, 2020 & 2021

List of Figures

List of Figures

Fireworks shopper penetration, overall and by demographic, 2021 and overall for 2020

Fireworks shopper profile by demographic, 2021

Which occasion consumers purchase fireworks for, 2021 and ppt change on 2020

Drivers of retailer selection, 2021 and ppt change on 2020

Consumers using each channel for browsing and purchasing fireworks, 2021

Consumers using each store type for browsing and purchasing fireworks, 2021

Consumers using each device for browsing and purchasing fireworks, 2021

Fulfilment options for firework purchases made online, 2021 and 2020

Average spend on fireworks, 2021 and change on 2020

Percentage of people buying fireworks, overall and by demographic, 2021 and overall for 2020

Planned/impulse overall firework purchases, 2021 and 2020

Planned/impulse firework purchases by firework type, 2021 and 2020

Frequently Asked Questions

The key fireworks retailers in the UK are ASDA, Tesco, Epic Fireworks, Morrisons, Independent fireworks specialist, Aldi, Firework Crazy, Amazon, B&M, and B&Q

The key territories covered in the report are London, West Midlands, Yorkshire & Humberside, Southeast, Northwest, East Midlands, East Anglia, Wales, Scotland, Northeast, Southwest, and Northern Ireland.

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