United Kingdom (UK) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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United Kingdom (UK) Baby Food Market Report Overview

The UK baby food market size reached GBP464.1 million ($574.2 million) in 2022. The market is expected to achieve a CAGR of more than 5% during 2022-2028.

UK Baby Food Market Outlook, 2022-2028 (GBP Million)

UK Baby Food Market Outlook, 2022-2028 (GBP Million)

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The UK baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in UK. Furthermore, the UK baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2022) GBP464.1 million ($574.2 million)
CAGR (2022-2028) >5%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Wet Meals & Other

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Drugstores & Pharmacies

·        Hypermarkets and Supermarkets

·        Convenience Stores

·        E-retailers

Leading Manufacturers ·        Danone

·        The Hain Celestial Group

·        Nestlé

·        The Kraft Heinz Company

·        HiPP

·        Hero

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UK Baby Food Market Segmentation by Categories

Baby milks category led the UK baby food market by value and volume in 2022

The key categories in the UK baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

The baby milks category comprises breast-milk substitutes from birth to three years of age, which include first-stage, follow-on, and third-stage milk (also referred to as growing-up or toddler milk), and special dietary milk products. Liquid milk has gained popularity in recent years, with parents increasingly choosing this option due to its convenience and suitability for on-the-go consumption.

UK Baby Food Market Analysis by Categories, 2022 (%)

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UK Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the leading distribution channel for baby food in 2022

The key distribution channels in the UK baby food market are:

  • Hypermarkets & Supermarkets
  • E-retailers
  • Drugstores & Pharmacies
  • Convenience Stores
  • Others

In 2022, hypermarkets & supermarkets held the top position as the leading distribution channel for baby food, followed by e-retailers, and drugstores & pharmacies.

UK Baby Food Market Analysis by Distribution Channels, 2022 (%)

UK Baby Food Market Analysis by Distribution Channels, 2022 (%)

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UK Baby Food Market - Competitive Landscape

Danone emerged as the baby food market leader in 2022

The leading companies in the UK baby food market are:

  • Danone
  • The Hain Celestial Group
  • Nestlé
  • The Kraft Heinz Company
  • HiPP
  • Hero
  • Others

Danone led the market in 2022, followed by The Hain Celestial Group, and Nestlé among others.  Danone offers baby food products across its key brands including Cow and Gate 1, Milupa, and Aptamil among others.

UK Baby Food Market Analysis by Companies, 2022 (%)

UK Baby Food Market Analysis by Companies, 2022 (%)

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Segments Covered in the Report

UK Baby Food Categories Outlook (Value, GBP Million, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

UK Baby Food Distribution Channel Outlook (Value, GBP Million, 2016-2028)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores
  • E-retailers

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the country’s major retailers and the distribution channel.
  • Future projections considering various trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand consumer behavior by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Identify which categories are performing well and how this is changing market dynamics.

Danone
The Hain Celestial Group
Nestlé
The Kraft Heinz Company
HiPP
Hero

Table of Contents

Executive Summary

Part 1: Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of the UK Compared with Other Leading Countries in Western Europe

PCC and PCE of the UK Compared with Global and Western European Markets

Part 2: Background

Births

The Consumer

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Part 3: Overview

UK Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Part 4: Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Baby Drinks

Part 5: Production and Trade

Imports

Exports

Part 6: Distribution

Channel Share Analysis

Baby Food Retailing

Part 7: Economic Background

GDP Growth and Inflation

Part 8: Prospects and Forecasts

Future Trends

Part 9: Definitions

Part 10: Appendix

Methodology

About GlobalData

Table

Birth & population trends, 2008-28

Live births by country, 2007-21

Live births by region, 2019-21

Breakdown of live births by age of mothers, %, 2012-21

Women in the workforce, 2010-22

Incidence of initial breastfeeding by country, %, 1990, 1995, 2000, 2005, and 2010

Prevalence of breastfeeding by age of baby by country, %, 2005 & 2010

Prevalence of exclusive breastfeeding by age of baby by country, %, 2010

Scotland: Breastfeeding trends, 2009-16

Northern Ireland: Breastfeeding at discharge from hospital, 2010-15

Northern Ireland: Trends in feeding at discharge, 2007-2016

England: Breastfeeding at 6-8 weeks, 2016-20

Incidence of breastfeeding initiation by social class, %, 2005 & 2010

Prevalence of initial breastfeeding by age at which mother completed full-time education, %, 2005 & 2010

Incidence of initiation of breastfeeding by age of mother, %, 2005 & 2010

Duration of exclusive breastfeeding among mothers who breastfed exclusively at birth, by country, %, 2010

Proportion of births in BFHI facilities by country, %, 2017 & 2019

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume, %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer shares, value & volume, %, 2016-22

Baby drinks: manufacturer & brand shares, value %, 2016-22

Baby drinks: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2015-22

Imports of baby milks & cereals by country of origin, 2020-22

Other baby food: trends in imports, 2015-22

Imports of other baby food by country of origin, 2020-22

Baby milks & cereals: trends in exports, 2015-22

Exports of baby milks & cereals by country of destination, 2020-22

Other baby food: trends in exports, 2015-22

Exports of other baby food by country of destination, 2020-22

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (‘000), 2008-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

UK’s value and volume shares in the global and Western European baby food sectors, 2022

27

UK compared with the other top countries in terms of market share, growth, and competitive landscape

PCC comparison

UK, Western Europe, and global, 2017 27

PCE comparison

UK, Western Europe, and global, 2017 27

UK: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

UK: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

UK: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016

22

Baby food: sector size (volume), 2016

22

Market size and growth analysis by value and volume, baby food sector, 2016

28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016

28

Baby milks: PCE & PCC, 2016

22

Baby milks: PCE & PCC by age group, 2016

22

Baby milks: segmentation, value, and volume, 2016

22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016

28

Baby cereals & dry meals: PCE & PCC, 2016

22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016

28

Baby wet meals & other: PCE & PCC, 2016

22

Market size and growth analysis by value and volume, baby finger food category, 2016

28

Baby wet meals & other: PCE & PCC, 2016

22

Market size and growth analysis by value and volume, baby drinks category, 2016

28

Baby drinks: PCE & PCC, 2016

22

Share of key distribution channels (in value terms)

baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (GBP billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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