Turkey Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

Turkey Source Tourism Market Report Overview

The Turkey source tourism market witnessed a total outbound expenditure of USD 5.06 billion and a total domestic expenditure of USD 7.18 billion in 2022. The most popular purpose for international trael is leisure closely followed by business trips and visiting friends and relatives (VFR). Domestically, VFR travel continues to be the most popular reason for travel.

The Turkey source tourism market research report provides an in-depth insight into the Turkish domestic and outbound tourism market. It analyses the tourist profiles and flows and spending patterns. The report also highlights the main and developing destination markets and highlights the risks and future opportunities in the country’s travel sector.

Reflecting the global travel trends, affordability and accessibility are the most influencing factors influencing holiday destinations. Therefore, a holiday destination that has access to direct and short flights is more likely to be chosen by Turkish travelers. Recommendations by friends and family are key to holiday choice reflecting the strong family unit and community that Turkey values. Moreover, Turkish tourists typically take an eco-holiday, the highest and far above the global average.

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Turkey Source Tourism Market Segments

The key segments in the Turkey source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Turkey source tourism market accounting for over 88% of total trips in 2022.

Domestic Tourism: Turkey’s Tourism Ministry is focused on growing domestic tourism by promoting cultural and touristic values to Turkish citizens. This includes giving support to appropriate fairs and events and aiming to make holidays available to all segments of the community through pricing strategies such as low prices during the off-season. Leisure as a purpose, is well supported by Turkey’s varied tourism offerings and climate which sees a Mediterranean climate and sandy beaches across its coastline. This further contributes to the popularity of Turkish tourists preferring sun and beach holidays. Additionally, travel by land is the most popular mode of domestic transport as travel by land allows domestic tourists to choose from multiple options. A popular option is minibuses (dolmuş), where fares are usually cheaper which makes getting across different points in the city easy.

Outbound Tourism:  The most popular purpose for international travel is leisure, closely followed by business and VFR. The main destinations are Greece, Romania, Bulgaria, Saudi Arabia, and Iran. Additionally, Turkish tourists’ preferred holiday type is sun and beach, and the most common user types for outbound travel are families. Transport by air accounted for most international departures in 2022. Outbound travel by air will be further supported by the increased investments. This will lead to increased accessibility as connectivity internationally is enhanced. Tourism boards could potentially release joint campaigns with airlines by offering travel packages that would attract Turkish travelers, especially the ones that travel in large groups or families as this is likely to increase revenues and repeat trips.

Turkey Source Tourism Market Analysis by Segments, 2022 (%)

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Turkey Source Tourism Market Segmentation by Holiday Types

The types of holidays preferred by tourists from Turkey are sun and beach holidays, eco holidays, cultural holidays, visiting friends or family, city breaks, and gastronomical among others. Turkey’s Mediterranean climate is suited to attracting domestic tourists wanting to get away during the summer months to the beach. Additionally, sun and beach holidays can be affordable to many, as transport in Turkey can be relatively cheap. Therefore, this type of holiday can be tailored to attract different tourists with different needs, such as budget or luxury holidays.

Turkey Source Tourism Market Analysis by Holiday Types, 2021 (%)

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Segments Covered in the Report

Turkey Source Tourism Market Segments Outlook

• Domestic Tourism
• Outbound Tourism

Turkey Source Tourism Market Holiday Types

• Sun and Beach Holidays
• Eco Holidays
• Cultural Holidays
• Visiting Friends or Family (VFR)
• City Break

Scope

This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Türkiye’s outbound travel market.

Key Highlights

Reflecting the global travel trends, affordability and accessibility are the most influencing factors influencing holiday destinations. According to GlobalData’s Q3 2021 consumer survey, 75% and 63% of Turkish respondents consider affordability and accessibility as an influencing factor for holiday destination, compared to the global average of 58% and 52%, respectively.

Greece was the most visited destination by Turkish travelers in 2022. Prior to COVID-19, visitation to Greece has been inconsistent, peaking at 1.16 million trips in 2015, ultimately reaching 1.1 million trips by 2019 (CAGR 2015-19: -1.32%).

VFR continues to be the most popular reason for domestic travel for Turkish travelers. Of the 56.33 million domestic trips taken in 2022, 59.51% were for the purpose of VFR representing a total of 33.52 million trips.

Reasons to Buy

• This report provides clear insight into developments in Türkiye’s domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Turkish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.