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Turkey Pasta & Noodles – Market Assessment and Forecasts to 2025

The Turkey pasta & noodles sector was valued at $263.8 million in 2020. The market is expected to grow at a CAGR of more than 14% during 2021-2025. The per capita consumption of dried pasta was higher in Turkey than other dried pasta categories in 2020. Dried pasta was the leading category in value terms in the Turkish pasta & noodles sector in 2020 followed by dried & instant noodles, chilled pasta, ambient pasta, chilled noodles, and ambient noodles.

In Turkey, consumption of pasta & noodles is higher among females than males. Furthermore, “kids & babies” represent the largest subset of the pasta & noodles sector in Turkey. Health & wellness attributes such as “naturally healthy” and consumer benefits such as “general wellbeing” contributed the most to the growth of the health & wellness market in the Turkish pasta & noodles sector during 2015-2020.

Overview of Turkish pasta & noodles sector

Overview of Turkish pasta & noodles sector

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What are the market dynamics in the Turkish pasta & noodles sector?

Turkey accounted for a value share of more than 8% in the Asia-Pacific pasta & noodles sector in 2020. The country is expected to register overall value and volume growth during 2020-2025. Turkey ranks last in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 60% share in 2020. Per capita consumption of pasta & noodles in Turkey increased from 2015 to 2020, which was higher than both the global level, and the regional level. Furthermore, per capita consumption of pasta & noodles in Turkey is expected to increase by 2025.

Amongst the top 10 cities, Istanbul contributed the most to the volume growth of Turkish pasta & noodles during 2015-2020. Dried pasta was the leading category in volume terms across the top 10 cities in the Turkish pasta & noodles sector in 2020. Istanbul recorded the highest consumption of dried pasta, in 2020, followed by Ankara and Izmir, in the same year. Chilled pasta is the second largest category by consumption across the leading cities in Turkey. Istanbul and Ankara witnessed the highest consumption of chilled pasta in 2020.

Flexible packaging accounted for the largest share in the Turkish pasta & noodles sector, in 2020 followed by paper & board, rigid plastics, and rigid metal.

What are the key categories of the Turkish pasta & noodles sector?

The key categories in the Turkish pasta & noodles sector include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta. Dried pasta was the largest category in 2020. The dried & instant noodles category is forecast to register the fastest value growth during 2020-2025. The dried & instant noodles category is also expected to gain maximum market share in value terms during 2020-2025. Dried pasta led the Turkish pasta & noodles sector in terms of per capita consumption in 2020, followed by Chilled pasta and dried & instant noodles. However, per capita consumption of dried pasta was higher in Turkey compared to both the regional and global levels in the same year.  Furthermore, per capita consumption of ambient pasta and chilled pasta category was higher in Turkey than at the regional level, but lower when compared to the global level. However, per capita consumption of ambient noodles, chilled noodles, and dried & instant noodles was lower in Turkey compared to both the regional and global levels in the same year.

Turkey pasta & noodles sector, key categories

Turkey pasta & noodles sector, key categories

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Which are the major companies in the Turkish pasta & noodles sector?

Barilla Holding S.p.A., Nuh’un Ankara Makarnasi., and Tat Gida Sanayi A.S. are the top three companies in the Turkish pasta & noodles sector. Private labels accounted for a value share of more than 20% in the overall Turkish pasta & noodles sector in 2020.

Turkish pasta & noodles sector, key players

Turkish pasta & noodles sector, key players

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Market report scope

Market Size (Year – 2020)

$263.8 million
Growth CAGR >14% during 2021-2025
Key Companies Barilla Holding S.p.A., Nuh’un Ankara Makarnasi., Tat Gida Sanayi A.S., Durum Gida San ve Tic AS, and Selva Gida
Key Categories Ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles and dried pasta

Scope

This report provides an overview of the Turkish pasta & noodles sector. It provides:

  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
  • Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles and dried pasta with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, carton – liquid, pillow pouch, bottle, cup, aerosol, tube, tray, film, wrapper, clamshell, box, foil and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie, foil, sports cap, film, cap, lever closure, crown and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Key Players

Barilla Holding S.p.A.

Nuh’un Ankara Makarnasi.

Tat Gida Sanayi A.S.

Durum Gida San ve Tic AS

Selva Gida

Yildiz Holding AS

Barilla

Nissin Food Holdings Co. LTD

Flli De Cecco de Filippo Fara San Martino SpA

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Turkey in the Global and Eastern Europe Markets

Growth Analysis of Turkey Compared to Other Leading Countries in the Eastern Europe Market

PCC and PCE of Turkey Compared to Global and Eastern Europe Market

Part 2: Sector Deep Dive

Turkey Pasta & Noodles Sector Snapshot

Market Size Analysis

Demand For Value For Money Products

Cross category Comparison Value Growth Analysis and Category Winners and Losers

Cross category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Noodles

Market Size Analysis – Category: Ambient Pasta

Segment-Level Analysis (in Value Terms) Ambient Pasta

Segment-Level Analysis (in Volume Terms) Ambient Pasta

Market Size Analysis – Category: Chilled Noodles

Market Size Analysis – Category: Chilled Pasta

Market Size Analysis – Category: Dried & Instant Noodles

Segment Level Analysis (in Value Terms) Dried & Instant Noodles

Segment Level Analysis (in Volume Terms) Dried & Instant Noodles

Market Size Analysis – Category: Dried Pasta

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Eight Cities

Market Size Analysis of Top Eight Cities by Category

Leading Cities Contribution to Volume Growth Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Turkey Risk Index (GCRI) 2020

Turkey Risk Analysis

Compared to Global and Eastern Europe Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2020

Cross-Category Comparison by Value (2015-2025)

Cross-Category Comparison by Volume (2015-2025)

Per Capita Consumption (by Category), Turkey Compared to Eastern Europe and Global Levels (in Kg), 2020

Ambient Pasta – Value Analysis by Segment, 2015-2025

Ambient Pasta – Volume Analysis by Segment, 2015-2025

Dried & Instant Noodles – Value Analysis by Segment, 2015-2025

Dried & Instant Noodles – Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Volume Analysis of Top Eight Cities by Category (Million Kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in Kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Pasta & Noodles Sales Distribution in Turkey by Category (TRY Million), 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, by Category, 2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value and Volume Share of Thailand in the Global and Middle East and Africa Pasta & Noodles Sector, 2020-2025 Turkey Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison Turkey, Eastern Europe, and Global, 2015-2025

PCE Comparison Turkey, Eastern Europe, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Pasta & Noodles Sector, 2015-2025

Extent to Which Consumers are Trading Down in the Pasta & Noodles Sector

Cross-category Comparison Value Growth Analysis and Category Winners and Losers

Cross-category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Ambient Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried & Instant Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried Pasta Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) Pasta & Noodles, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) Pasta & Noodles , 2020

Key Pack Materials in the Turkish Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Turkish Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Turkish Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top Eight Cities (Million Kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP (TRY Billion) and Annual Growth (%)

Nominal GDP (TRY Billion) and Annual Growth (%)

Consumer Price Inflation (%) Nominal Household Final Consumption Expenditure Growth (%) in TRY Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2020

Five Highest Risk Nations in GCRI Q4 2020

Turkey Performance in Country Risk Analysis in Comparison to Eastern Europe and the World

List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions

Frequently Asked Questions

The market size of the Turkish pasta & noodles sector in 2020 was $263.8 million.

The Turkish pasta & noodles sector is expected to grow at a CAGR of more than 14% during 2021-2025.

The key categories in the Turkish pasta & noodles sector include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.

The leading companies by value in 2020 include Barilla Holding S.p.A., Nuh’un Ankara Makarnasi., Tat Gida Sanayi A.S., Durum Gida San ve Tic AS, and Selva Gida.

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