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TrendSights Overview: Sensory & Indulgence – Driving demand for more novel, authentic, and high quality consumption experiences

Sensory & Indulgence is one of the eight mega-trends that GlobalData covers as part of our TrendSights Overview series of consumer insight studies. The analysis covers what the mega-trend is, which trends it is comprised of, why it is important, who is most influenced by it, and how brands can capitalize across FMCG, retail and foodservice.

Sensory & Indulgence is the driving force behind higher expectations of quality, variety, and immersive "consumption experiences." As the value placed on experiences grows, brands need to continually innovate with exciting offerings to differentiate themselves in an increasingly competitive marketplace. This creates opportunities for more unusual, challenging and premium products that can satisfy these demands for novelty and uniqueness.

Scope

– The Sensory & Indulgence mega-trend is highly influential on purchase decisions across FMCG.

– Social media, globalization, and rising disposable incomes are key factors driving the Sensory & Indulgence mega-trend.

– Globally, three quarters of consumers enjoy experimenting with products from different cultures/countries.

Reasons to Buy

– Identify different routes through which brands can align with the Sensory & Indulgence mega-trend through formulation, marketing claims, packaging and merchandising.

– Compare the impact of Sensory & Indulgence in each industry across FMCG, retail, and foodservice and learn what the key opportunities are now and in the future.

– Explore how the impact of the Sensory & Indulgence mega-trend varies by region and generational groups to inform targeted marketing strategies and product development.

– Look ahead to explore how Sensory & Indulgence will evolve in the future, to ensure you stay relevant to the mega-trend.

Key Players

Nestlé

PepsiCo

Insignia Technologies

Lipton

Rise Brewing Co.

Hyvida

Black Cow Vodka

Budweiser

Jim Beam

Ubrew

Yves Rocher

Ethique

Sephora

Procter & Gamble

Method

Moodo

Catbox

YaDoggie

Kidylicious

Plum Organics

Ratatouie

Marlboro

iQOS

T2

Unilever

Debenhams

John Lewis & Partners

Cereal Killer Cafe

Doughnut Time

McDonald's

Coca-Cola

Halo Top

Impossible Foods

Stellenbrau

International Flavors & Fragrances

Symrise

Tate & Lyle

Frutarom

PureCircle

BigBasket

General Mills

Table of Contents

Table of Contents

1. Introduction

2. Sectors

3. Generations

4. Regions

5. The Future

6. Appendix

    Pricing

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