Turkey Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2023 Update

Turkey Destination Tourism Insight Report Overview

The total number of inbound tourists in Turkey is expected to exceed 2019 levels in 2023 reaching 48.5 million with a projected CAGR of more than 7% between 2022 and 2027. Turkey is a country that is geographically distinct because it is divided between Asia and Europe. Even though most of its tourism still centers on historical monuments and beach resorts, the country is growing as a popular destination for medical treatment, cosmetic procedures, and health and wellness offerings. Its high-quality and low-cost offerings attract many tourists across the globe.

In Turkey, international tourists outnumbered domestic tourists in terms of taking leisure holidays as a purpose for travel. This can be substantiated by the country having 33.2 million international tourists arriving for leisure purposes compared to 17.7 million domestic tourists in 2022. Germany, Russia, and the UK were the biggest contributors to Turkey’s tourism market in 2022. Germany is projected to continue to be the leading source market for Turkey as it offers many attractive pull factors for German travelers.

The Turkey Destination Tourism Trends Insight report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market.

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Turkey Destination Tourism Market Trends

The key trends influencing the Turkish destination tourism market are strong inbound tourism and recovery in tourist spending patterns post the pandemic.

Inbound Tourism – COVID-19 interrupted inbound travel to Turkey significantly. However, after the disruption caused by the pandemic, inbound tourism is expected to exceed 2019 levels in 2023, reaching a total of 48.5 million.

Tourist Spending – The total inbound expenditure in Turkey for 2022 is one of the highest in Asia Pacific. The large size of Turkey contributes to transportation being the highest expense segment. This is due to many international tourists using flights to get into the country, which can be expensive, especially during peak seasons such as summertime. In addition, there has been large-scale investment in airports, as well as high-speed railways, making the country more accessible.  Fuel prices were far more volatile throughout 2022 than they were in the past years; this could also explain the increase in transportation costs.

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Turkey Destination Tourism Types

Some of the most common destination tourism types include sun and beach, visiting friends or family, city break, cultural, adventure/sport, gastronomical, multi-stop trip, cruise, religious, wedding related and wellness/medical among others. The most popular type of holiday is sun and beach holidays, followed by VFR, city breaks, and culture. Turkey caters to and accommodates mass tourism mainly through its established infrastructure and facilities, such as hotels, entertainment offerings, and transportation services. These facilities are created to ensure accessibility to many tourists, ranging from offering different accommodation options such as hotels and Airbnb to various tour packages to suit different needs and budgets. This makes it common for many tourists to travel to different regions while on their trips in the Türkiye; allowing for different activities to be based throughout the country.

Additionally, Turkey is also the most popular location for medical tourism worldwide, surpassing formerly popular locations like Malaysia, Thailand, and Mexico. Competitive costs for medical treatment, high-quality procedures, and unique medical tourism packages are the key factors making Turkey a popular medical tourism destination.

Turkey Destination Tourism Market Analysis by Tourism Types

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Turkey Destination Attractions

Some of the top city destinations in Turkey include:

• Hagia Sophia Mosque
• Cappadocia
• Ephesus
• Blue Mosque
• Topkapi Palace

The Culture and Tourism Ministry of Türkiye established the Tourism Strategy Plan 2023. The objective of the plan is to sell and promote every travel niche, including domestic, health, international, adventure, historical, environmental, and sports. To attract more visitors to Istanbul, the strategy also calls for the extension of high-speed rail service to Sivas, Istanbul-Bursa, Istanbul-Izmir, Ankara-Izmir, and Ankara-Konya-Antalya by 2023.

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Scope

This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, Turkey.

Key Highlights

Domestic travel is recovering at a slower rate than international travel, this trend is also mirrored within the spending patterns of domestic tourists. This is because domestic travel is expected to recover by 2023, and domestic spending is also expected to recover and exceed 2019 levels by 2023. The highest domestic expense in 2022 was transportation accounting for xx% of expenses. Inbound spending in Türkiye exceeded 2019 levels by xx%, reaching a total of $xx billion in 2022 compared to $xx billion in 2019. Transportation accounts for the largest expense for tourists visiting Türkiye in 2022 (xx%), followed by xx% of spending on accommodation and xx% on other sectors.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in popular tourist destinations.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines, and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.